Comments on: ‘Mad Men’ ads keep you on your couch

By: Karyn

Karyn — Thu, 19 Feb 2009 12:41:45 +0000

Interesting! We don’t get the ad breaks when Mad Men shows in the UK, because it’s on BBC4 (a commercial-free channel) – but I can see why this approach would work well.

By: Alan Jacobson

Alan Jacobson — Wed, 04 Feb 2009 13:43:43 +0000

Here’s are some more scientific, yet practical, ways to increase stickiness, page views, ad revenue and value to the end user:

http://www.brasstacksdesign.com/sticky_web_sites.htm

By: Peter Kafka

Peter Kafka — Fri, 23 Jan 2009 23:21:21 +0000

Those don’t make me pause my DVR. What does — the sneaky little mini-clips that Bravo is inserting during the commercial stream when it airs “Top Chef”. These are just a few seconds long, and are always throw-away bits – just enough to make you think you’ve fast-forwarded through all the commercials and are back on the show. Then you realize you’ve been duped. Strangely enough, it doesn’t make me angry – just impressed at the lengths they’ll go through to fight my fast-forward finger.

By: Jeff Howe

Jeff Howe — Sat, 17 Jan 2009 01:10:20 +0000

Josh, I’m equally obsessed with the show. My wife and I were hooked from the time we heard the strains of Amy Winehouse on the bumpers preceding the first season. And as a content provider whose salary is dependent on ad revenues, I was *so* predisposed to the Madvertising campaigns, and I cheerfully stopped my TiVo the first few shows for the ads and the interstitials. The only problem is that the content is LAME! How about some fascinating anecdotes about George Lois or Edward Bernays? Or, to be more realistic, some previously unknown factoid about the sponsor? I think TiVo stoppers are a wonderful idea, boiled down simply to: Make advertising as interesting and entertaining as the show, but that requires imagination and creativity on the part of the agency and sponsor, which I just haven’t seen yet in the greatest show this side of Deadwood.

By: Frank Baker

Frank Baker — Tue, 09 Dec 2008 16:40:26 +0000

Do the advertisers PAY for that factoid or is this just some added value put it by the producers of Mad Men?

By: Allen

Allen — Thu, 20 Nov 2008 19:38:50 +0000

Check out my spoof of Mad Men here:
http://www.youtube.com/watch?v=s1hnoJlRrTA

By: Andrew

Andrew — Thu, 30 Oct 2008 15:03:01 +0000

Interesting article.. but I find it even more interesting that no one is talking about how the car companies that advertise on Mad Men are deliberately (?) putting a black card at the start of their commercial which stops a DVR from fast forwarding. At least mine does. And as it doesn’t do it during any of the other dozen shows I watch this way, I can only conclude that it’s deliberate. Not sure .. maybe we’re tacitly agreeing not to talk about this so that more advertisers don’t do it…