HOME
          
LATEST STORY
How the new Wall Street Journal iPad app is taking advantage of new features in iOS 8
ABOUT                    SUBSCRIBE
Oct. 30, 2008, 4:12 p.m.

Quick video explainers: An easy way to tell a complicated story

The public radio program Marketplace deals with some pretty complicated issues — sometimes too complex to be summarized in a minute or two of airtime. So senior editor Paddy Hirsch is making a series of short videos explaining difficult concepts: naked shorts, credit default swaps, collateralized debt obligations, and so on. They’re really quite clear (via Marginal Revolution):

The current financial crisis has really brought out the best in explanatory journalism. This American Life has been justly praised for its two programs that, straightforwardly and using their standard storytelling toolkit, explained to millions why the economy was going in the tank. And while those episodes were done up the This American Life’s standard production values, anyone could do what Marketplace is doing here. Their videos are almost no-tech: no editing, one camera, and no prop more expensive than a dry-erase board.

What complicated stories in your newsroom could best be told this way? At my old newspaper, there’s been an ongoing and years-long bribery scandal at city hall. I paid more attention to it than most Dallasites, I imagine, but I still couldn’t sum up the issues and accusations as easily as I can explain why the credit default swaps market tanked, thanks to This American Life. The next time you’re covering a complex, interwoven story, the kind that stretches for months, think about shooting an explainer video that captures how you would explain the story to a buddy at a bar.

POSTED     Oct. 30, 2008, 4:12 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How the new Wall Street Journal iPad app is taking advantage of new features in iOS 8
The app, released with the operating system today, has more functionality in notifications and lets users continue reading articles across Apple devices.
The Baffler: The anti-innovation magazine embraces digital
With a brand new website, The Baffler seeks the audience and impact it missed the first time around.
In New Zealand, bloggers can be journalists in the eyes of the law
That new ruling gives them potential coverage under shield laws, finding that the definition of journalism does not “impose quality requirements and does not require the dissemination of news to be in a particular format.”
What to read next
749
tweets
How a Norwegian public radio station is using Snapchat to connect young listeners with news
“A lot of people check their phones before they get out of the bed in the morning, and they check social media before the news sites.”
724When it comes to chasing clicks, journalists say one thing but feel pressure to do another
Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
691Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
GlobalPost
McClatchy
TBD
GateHouse Media
Topix
NewsTilt
San Francisco Chronicle
The Weekly Standard
Windy Citizen
National Journal
Foreign Policy
Byliner