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Oct. 20, 2008, 2:26 p.m.

Targeted ads build audience in Baltics

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Journalism Enterprise briefly tells the story of alfa.lt, the third-ranked Lithuanian news site. I don’t know how much the Lithuanian and American Internet experiences overlap, but it is interesting that alfa.lt attributes its growth to targeted online marketing — first via search engines, then (after search got too expensive) via social networks. They knew the demographics they were seeking, and cheap-but-targeted ads online were the way to do it.

                                   
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Mark Coddington    February 10, 2012
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  • http://kalidascopenews.com/ Rob

    They have a great idea .. find your audience and target directly to them .. its a old addage supply and demand .. know where your demand is and target it. maybe even create it . good for them.

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