Tracking blog patterns with Google Reader

By Joshua BentonOct. 28, 2008  /  10:12 a.m.

Google Reader has debuted a new feature that lets you track the posting behavior of your favorite bloggers — including what hours of the day and what days of the week they post most often. Just subscribe to a feed in Google Reader, click on its name in the sidebar list, then click “show details” in the upper right. For example, here are the times of day Will Sullivan posts to his excellent link blog Journerdism:

Poor Will: Peak posting time is between midnight and 1 a.m. You can see other bumps upward just after work and around lunchtime. (Not to mention that three-o’clock hour — get some sleep, Will!)

One potential use: Check your own blog to see when you’re posting (which days of the week and which hours of the day). Then check your server statistics to see when your visitors are coming. Do they match up, or could you get happier users by having fresh material when your readers want it? News sites typically see a lot of traffic in the morning pre-work hours when there are often only a couple (or zero) reporters producing content.

This entry was written by Joshua Benton, posted on October 28, 2008 at 10:12 am, and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback.


2 comments:

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  1. Andrew Golis » Blog Archive » Google Reader allows you to track feed behavior. at 1:26 pm, October 28, 2008

    [...] Via: NiemanJournalismLab. [...]

     
  2. When the Times Wire crackles » Nieman Journalism Lab at 11:42 pm, May 11, 2009

    [...] last year, I can graph the newspaper’s hourly publishing schedule on Google Reader. (Josh explained how to do this last year.) As you can see below, the Times is most active at midnight, when the [...]

     

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