The newspaper industry seems to me to be nearly as bad as the book industry in understanding how its business works.

“We’re losing readers as they age, not gaining young readers, ad dollars are dwindling, but we’re still making a profit [most of us a good one], and we’re still seen as authoritative and relevant. How can we improve things?

“Well, lets shave our staff, close bureaus, shrink the paper, and put more advertising everywhere including on the front page. That didn’t work? Better cut more newsroom personnel.”