Comments on: Newspapers better hope Nick Denton’s wrong on advertising in ’09

By: With ad revenue up 35%, Gawker Media returns to pageview bonuses and plans “checkbook journalism” » Nieman Journalism Lab

Thu, 09 Jul 2009 22:12:37 +0000

[...] months ago, Gawker Media publisher Nick Denton was predicting a 40-percent drop in U.S. advertising and paring back accordingly: He laid off 19 writers and, by [...]

By: MichaelJ

MichaelJ — Tue, 03 Feb 2009 14:45:27 +0000

” That’s not particularly helpful to newspapers that aren’t much in the search business, though it’s certainly a sign that they should be.”

Actually I think I good argument can be made that Print is the original and still very valuable search engine. Unlike the web, Print allows the engagement of the visual part of the brain. That means the processes that have evolved over 500 years of information architecture can be used.

The web is still limited by the size of the screen, so the field of vision is limited. It is also limited by having to use words. While Print allows a “blink.”

The trick is
1: don’t drink the web kool-aid re: clicks for pay.
2. Deliver Print to tribes of fans.
3. Use the web to find and nurture tribes.

By: Morning Links: February 3, 2009 » Nieman Journalism Lab » Pushing to the Future of Journalism

Tue, 03 Feb 2009 11:59:57 +0000

[...] Henry Copeland argues that the doom-mongering predictions of a 40-percent drop in advertising revenue…might be optimistic. Pay attention to this line: [...]

By: Even uglier on the advertising front » Nieman Journalism Lab » Pushing to the Future of Journalism

Wed, 21 Jan 2009 14:32:19 +0000

[...] Nick Denton’s doom-mongering predictions of a coming major decline in online advertising? And how the most optimistic point in the evidence [...]

By: TPM sees room for growth through geotargeted advertising » Nieman Journalism Lab » Pushing to the Future of Journalism

Tue, 02 Dec 2008 09:03:12 +0000

[...] 2009, hoping to capitalize on the popularity of its campaign coverage at a time when analysts are predicting a decline in online advertising sales. The scrappy political news site has a number of strategies to weather [...]

By: Friday picks « ReJurno

Friday picks « ReJurno — Fri, 14 Nov 2008 21:13:14 +0000

[...] Posted on November 14, 2008 by jestevens Newsecon: Newspapers better hope Nick Denton’s wrong on advertising in ‘09 — Zachary Seward in NiemanJournalismLab. The best part is his review of Morgan Stanley [...]