[...] in promoting its own product on Facebook. The Times, after President Barack Obama won in 2008, quadrupled its Facebook fans and creating a valuable word-of-mouth [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] president. Many pundits attribute the success of his campaign to the way he and his team leveraged social media. According to his publicists, “The goals of the campaign were to increase our number of Facebook [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] The goals of the campaign were to grow the newspaper’s number of Facebook fans, raise awareness of the NYTimes.com as an interactive news center, and to engage the Facebook community in a conversation about the election outcome, according to an internal New York Times memo from President Scott Heeken-Canedy that was posted by the Nieman Journalism Lab. [...]

[...] NYTimes fans itself on Facebook here, here and here. Possibly related posts: (automatically generated)Men ‘Make Out’ Behind CNN [...]

[...] Well, no less than the New York Times recently scored a big win with an election-related Facebook promotion. And Business Hacks commenter Antonio Centeno, president of custom-clothier A Tailored Suit, [...]