HOME
          
LATEST STORY
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
ABOUT                    SUBSCRIBE
Nov. 12, 2008, 11:28 a.m.

Seth Godin: Blog to change your perspective

In a video from an American Express conference, business gurus Seth Godin and Tom Peters talk about the value of blogging. And while they’re focused on business and marketing, their advice applies just as much to journalists. Godin:

Blogging is free. It doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the metacognition of thinking about what you’re gonna say. How do you explain yourself to the few employees or your cat or whoever’s gonna look at it? How do you force yourself to describe in three paragraphs why you did something? How to do you respond out loud?…This has become such a micropublishing platform that basically you’re doing it for yourself, to force yourself to become part of the converstaion, even if it’s just [pinches fingers] that big. And that posture change changes an enormous amount.

That is the fundamental reason I argue every journalist should blog — either for her news organization, on her own, or (ideally) both. So much of the public’s disdain of journalists is rooted in the one-way-conversation model traditional news is based on. No one likes to be lectured. The very format of a blog forces a journalist to rethink her relationship with the audience. It makes you conscious of the unappealing voice we assume when we write a traditional news story. And I think that reconsideration is going to be critical in rebuilding good will toward journalists and the work we do.

Tom Peters adds:

No single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it’s changed my emotional outlook (and it’s the best damned marketing tool by an order of magnitude I’ve ever had). And it’s free.

POSTED     Nov. 12, 2008, 11:28 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
The newsonomics of new cutbacks at The New York Times
The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
With limited time to revamp WNYC’s Schoolbook, John Keefe decided to take his team on the road
The new Schoolbook will have targeted emails, major content partnerships, three languages, and more — and building it took just seven days.
What to read next
751
tweets
Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
677Designer or journalist: Who shapes the news you read in your favorite apps?
A new study looks at how engineers and designers from companies like Storify, Zite, and Google News see their work as similar — and different — from traditional journalism.
596Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum
The Guardian is making its biggest bet on memberships and events by renovating a 30,000 square foot space to host live activities in the heart of London.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
West Seattle Blog
Conde Nast
Mother Jones
St. Louis Globe-Democrat
The Miami Herald
Hearst
Hacks/Hackers
Investigative Reporting Workshop
The New Yorker
Newser
Semana
Twitter