The New Yorker has been promoting its upcoming “Digital Reader” edition for a little while now — it appears to have launched today. Here’s a quick video look at it; a few bugs still seem to remain.

But I bet advertisers like it — the ability to click links within a “print” page is something they’ve craved for a while. They want the measurability of online advertising’s impact within the traditional grammar of print. That desire has led to some notable flops in the past; we’ll see if this format follows that path.