Nieman Foundation at Harvard
HOME
          
LATEST STORY
A big week for tech blowback: Regulation, broken promises, and Facebook victimhood
ABOUT                    SUBSCRIBE
Dec. 12, 2008, 9:59 a.m.

Gawker mixes up the visuals

The Gawker Media blogs redesigned yesterday, prompting explanatory posts all around the family of sites. From a cynical point of view, the redesign of each site’s front page to include shorter excerpts of each post seems clearly aimed at generating more pageviews (and thus, more ad impressions). In most cases, the key link the post is about is only accessible by clicking “More »” to another page.

But I want to point out something admirable about the Gawker sites: They’ve been willing to do more formal experimentation with how blog posts are displayed than just about anyone else.

A quick scroll down the Lifehacker front page, for instance, will show some posts that are just a small headline; some with a small headline and a one-sentence tease; some with a large headline and a tease; and some with either a small or large headline and a full-width image. Sports blog Deadspin is also experimenting with using different background colors to highlight certain content.

None of those options is groundbreaking. But one of the bigger design problems most blogs face is their visual sameness — the unbroken line of headline, post, headline, post all the way through the content. So bravo to Gawker for breaking it up.

POSTED     Dec. 12, 2008, 9:59 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
A big week for tech blowback: Regulation, broken promises, and Facebook victimhood
Among many weeks of bad press for the big tech companies, this week stands out.
The Honest Ads Act would force Internet companies to change their disclosure practices by January 2018
Plus: A former Russian troll speaks out; a definition of disinformation; Wikitribune’s preferred news sources.
From Nieman Reports: The powers and perils of news personalization
News personalization could help publishers attract and retain audiences — in the process making political polarization even worse.