HOME
          
LATEST STORY
Where you get your news depends on where you stand on the issues
ABOUT                    SUBSCRIBE
Dec. 12, 2008, 9:59 a.m.

Gawker mixes up the visuals

The Gawker Media blogs redesigned yesterday, prompting explanatory posts all around the family of sites. From a cynical point of view, the redesign of each site’s front page to include shorter excerpts of each post seems clearly aimed at generating more pageviews (and thus, more ad impressions). In most cases, the key link the post is about is only accessible by clicking “More »” to another page.

But I want to point out something admirable about the Gawker sites: They’ve been willing to do more formal experimentation with how blog posts are displayed than just about anyone else.

A quick scroll down the Lifehacker front page, for instance, will show some posts that are just a small headline; some with a small headline and a one-sentence tease; some with a large headline and a tease; and some with either a small or large headline and a full-width image. Sports blog Deadspin is also experimenting with using different background colors to highlight certain content.

None of those options is groundbreaking. But one of the bigger design problems most blogs face is their visual sameness — the unbroken line of headline, post, headline, post all the way through the content. So bravo to Gawker for breaking it up.

POSTED     Dec. 12, 2008, 9:59 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Where you get your news depends on where you stand on the issues
A new study by the Pew Research Center examines how Americans’ news consumption habits correlate with where they fall on the political spectrum.
Light everywhere: The California Civic Data Coalition wants to make public datasets easier to crunch
Journalists from rival outlets are pursuing the dream of “pluggable data,” partnering to build open-source tools to analyze California campaign finance and lobbying data.
Ebola Deeply builds on the lessons of single-subject news sites: A news operation with an expiration date
Following the blueprint of Syria Deeply, the new Ebola-focused site hopes to deliver context and coherence in covering the spread and treatment of the virus.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
537Watching what happens: The New York Times is making a front-page bet on real-time aggregation
A new homepage feature called “Watching” offers readers a feed of headlines, tweets, and multimedia from around the web.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Spot.Us
The Nation
Outside.in
Journal Register Co.
Associated Press
ESPN
Corporation for Public Broadcasting
PBS NewsHour
The Washington Post
The Seattle Times
The Daily Telegraph
Chi-Town Daily News