Nieman Foundation at Harvard
HOME
          
LATEST STORY
Google News launches a streamlined redesign that gives more prominence to fact checking
ABOUT                    SUBSCRIBE
Dec. 12, 2008, 9:59 a.m.

Gawker mixes up the visuals

The Gawker Media blogs redesigned yesterday, prompting explanatory posts all around the family of sites. From a cynical point of view, the redesign of each site’s front page to include shorter excerpts of each post seems clearly aimed at generating more pageviews (and thus, more ad impressions). In most cases, the key link the post is about is only accessible by clicking “More »” to another page.

But I want to point out something admirable about the Gawker sites: They’ve been willing to do more formal experimentation with how blog posts are displayed than just about anyone else.

A quick scroll down the Lifehacker front page, for instance, will show some posts that are just a small headline; some with a small headline and a one-sentence tease; some with a large headline and a tease; and some with either a small or large headline and a full-width image. Sports blog Deadspin is also experimenting with using different background colors to highlight certain content.

None of those options is groundbreaking. But one of the bigger design problems most blogs face is their visual sameness — the unbroken line of headline, post, headline, post all the way through the content. So bravo to Gawker for breaking it up.

POSTED     Dec. 12, 2008, 9:59 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 35,000 who get the freshest future-of-journalism news in our daily email.
Google News launches a streamlined redesign that gives more prominence to fact checking
“To give them that multitude of facts, voices, and perspectives, you want the UI to disappear and not be a sense of overload or cognitive load on them but just be transparent.”
The Toronto Star, “surprised by low numbers,” is shutting down Star Touch, its expensive tablet app
It will be replaced by a more traditional app that also works on phones.
With a revamped CityLab, The Atlantic is making a bigger bet on niche media
CityLab hopes to turn its focus on key urban decision makers into a compelling value proposition to advertisers.