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This is how The New York Times is using bots to create more one-to-one experiences with readers
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Dec. 11, 2008, 8:56 a.m.

Morning Links: December 11, 2008

— If I worked in local TV news, I wouldn’t like the sound of this, from CBS CEO Les Moonves:

The executive also said that in 10 years, CBS may no longer have traditional affiliated TV stations, but could offer its feed straight to cable and satellite operators. For now, however, the network has contracts with local stations that are binding for several years.

Wow. If all the networks went that route, it might be almost as big a blow to local news-gathering capacity as what’s happening to newspapers.

— More results from eyetracking studies — which measure how we read web sites — over at OJR. My colleague Zach pointed out the third image down, the one headlined “Tillman’s widow…” — note how good the web-surfing eye is at avoiding ads. I’d be curious to see similar eyetracking for newspaper reading — just to see how much more the reader engages with ads in print than online.

Svetlana Gladkova points out that the fifth-hottest “what is” search term at Google in 2008 was…“What is RSS?” Maybe there’s hope RSS might sit at the big kids’ table someday soon.

— Newsweek weighs cutting its circulation guarantee by almost 40 percent — allegedly because they want to switch from being a mass-market newsmagazine to a “thought leader” like The Economist. Apparently you can’t lead thoughts without losing subscribers: “To get that ‘thought leader’ position, a million is the sweet spot.”

POSTED     Dec. 11, 2008, 8:56 a.m.
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