Comments on: TPM sees room for growth through geotargeted advertising

By: “A great story to tell to advertisers”: How TPM increased its ad sales revenue 88 percent from last year » Nieman Journalism Lab » Pushing to the Future of Journalism

Mon, 01 Aug 2011 20:19:14 +0000

[...] and the Obama 2012 Re-Election Campaign. (That last group is a big part of TPM’s ad strategy, particularly for its D.C.-based audience. The advocacy market tends to have deep pockets — and “everybody wants to have their [...]

By: How Talking Points Memo plans to expand its staff, open bureau in DC » Nieman Journalism Lab

Wed, 08 Jul 2009 15:10:41 +0000

[...] say.) The site’s revenue is entirely derived from advertising, which I’ve written about previously, so TPM will look for its new reporting staff to provide a significant traffic boost, [...]

By: Talking Points Memo’s advertising strategy explained…in 100 seconds » Nieman Journalism Lab

Wed, 20 May 2009 13:37:27 +0000

[...] time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about [...]

By: Links of the Week on Twitter » Nieman Journalism Lab » Pushing to the Future of Journalism

Fri, 13 Mar 2009 17:47:28 +0000

[...] previously director of Yahoo’s political advertising unit, which makes sense because TPM is planning to sell targeted ads for its DC readership. Meanwhile, The Chicago Tribune made a very creative ad sale for its 404 [...]

By: Watchdog Conference » Blog Archive » INNOVATIONS II: Innovations on Funding Models for Investigative Reporting

Tue, 10 Mar 2009 18:12:38 +0000

[...] TPM Sees Room for Growth Through Geotargeted Advertising, Zachary M. Seward, Neiman Journalism Lab [...]

By: Endowing every U.S. newspaper: $114 billion. Innovation: Priceless. » Nieman Journalism Lab » Pushing to the Future of Journalism

Fri, 30 Jan 2009 14:01:33 +0000

[...] The Tisch Gazette, anyone? But Josh Marshall, whose Talking Points Memo is a for-profit and profitable news outlet, articulated in a speech last year why the non-profit model should never be considered [...]

By: Blogging’s Spiritual and Possibly Even Financial Rewards, in Contrast to Deteriorating Conventional Journalism : Chatham County, NC Blogs

Thu, 25 Dec 2008 06:29:56 +0000

[...] TPM Media, founded by Talking Points Memo blogger Josh Marshall, which has about a dozen employees, is hoping to expand in 2009 through micro-targeted advertising. And despite the decline of traditional newspaper advertising [...]

By: Build the Echo » Blog Archive » links for 2008-12-02

Build the Echo » Blog Archive » links for 2008-12-02 — Tue, 02 Dec 2008 15:30:11 +0000

[...] TPM sees room for growth through geotargeted advertising » Nieman Journalism Lab » Pushing to the … While many media outlets are slashing budgets and wringing their hands, Talking Points Memo is going the opposite route. Big and bold, they are unrolling a new advertising plan that rests on geotargeting, "specifically to readers in the D.C. metro area, where TPM says it is widely read by Democratic staffers and others who will control the White House and Congress in an Obama administration." [...]

By: Andrew Golis » Blog Archive » I do interviews.

Andrew Golis » Blog Archive » I do interviews. — Tue, 02 Dec 2008 14:15:57 +0000

[...] did a long interview with the new and excellent NiemanJournalismLab at Harvard on TPM’s business model and our plans for [...]