News that The Chicago Tribune is including “attitude” as an employee evaluation metric has made Romenesko.

This is a surprise? In so many ways, attitude is everything, more important often than skills or even experience. It doesn’t substitute for them, of course, but it can accelerate the learning curve significantly.

That said, I think Romenesko buries the lede, which is this note from higher up in the evaluation memo:

1. Digital first. Think and act first as a member of a digital newsroom that also publishes newspapers. Create unique, relevant, trustworthy content for publication on digital platforms in concert with print.