What was really interesting, since I follow mostly journalists, media outlets, PR folks, and social media marketers on Twitter, was that there was no attempt to ‘record’ the moment, no hashtags in use, but rather a group response to the inauguration speech, with people tweeting the phrases from the speech that resonated with them. It was quite a singular experience for me – like watching it with 250 colleagues and yet able to hear every murmured comment without it interfering with what was happening on the television screen.