Comments on: NYT sees bigger pageview numbers post-inauguration; credit slideshows

By: What the AP must do now « reDesign

What the AP must do now « reDesign — Sun, 07 Jun 2009 17:14:01 +0000

[...] photos would be a pageview goldmine; slideshows are incredibly popular. At the New York Times, 11 million of the 49 million pageviews on the day after the inauguration went to slideshows. (Bonus tip: talk to the folks at [...]

By: Using all of the tools at our disposal to draw interest and traffic at JMC 352

Using all of the tools at our disposal to draw interest and traffic at JMC 352 — Wed, 25 Feb 2009 22:09:52 +0000

[...] what was interesting at The New York Times was the day after. The Nieman Lab shares some details: (Jonathan) Landman (deputy managing editor for digital journalism) reports [...]

By: MichaelJ

MichaelJ — Mon, 26 Jan 2009 01:38:12 +0000

It’s really hard to sell access to anything on the web. I think the real way to monetize the traffic is to sell stuff to readers. The New Yorker has it pretty right. The Guardian seems to have it pretty right. The others, not so much.

If you’re interested in the longer version, I did a post this morning about this issue:
http://sellingprint.blogspot.com/2009/01/newspaper-folks-readers-are-niche.html

By: Zach Seward

Zach Seward — Mon, 26 Jan 2009 00:24:35 +0000

No, the memo didn’t disclose anything about the clickthrough rate, but it was probably low. However, I think that as long as they’re getting paid by CPM, it makes sense to juice pageviews. But you’re right that it’s not optimal. A better model might be sponsorship of features like slideshows, especially when they relate to events that are sure to get a lot of attention.

By: MichaelJ

MichaelJ — Sun, 25 Jan 2009 22:12:13 +0000

Is there any info of how many click throughs on ads of those 49 million viewers? I ask because I continue to believe that CPM’s on web ads is a losing strategy for newspaper websites.

I was surprised that the NYT is waiting for “President’s Day” to release the book they are publishing on the Obama campaign. I’m thinking that if they had offered it on Wednesday they would probably already have a best seller on their hands.

It’s a perfect example of how a focus on web traffic blinds newspapers to the opportunities to sell stuff for real money from their sites.

By: Andrew Golis » Blog Archive » links for 2009-01-25

Andrew Golis » Blog Archive » links for 2009-01-25 — Sun, 25 Jan 2009 21:02:13 +0000

[...] NYT sees bigger pageview numbers post-inauguration; credit slideshows » Nieman Journalism Lab » Pu… Note to self: more slide shows. (tags: metrics nyt journalism nieman.journalism.lab photography) [...]