Nieman Foundation at Harvard
HOME
          
LATEST STORY
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
ABOUT                    SUBSCRIBE
Jan. 30, 2009, 5:59 p.m.

Reuters: An editor-in-chief Twitters

David Schlesinger, the editor-in-chief of Reuters News, has a fascinating post up at his blog, Full Disclosure — a fitting title, given the topic of the post. Schlesinger writes about how he has been Twittering from the World Economic Forum in Davos, Switzerland and how his Twitter messages (or “tweets,” as people insist on calling them) actually beat his own wire service, as described in a post at Silicon Alley Insider. The news? That billionaire financier George Soros believes the current economic downturn could be worse than the Great Depression, and that as much as $15-trillion might be needed to save the banking system.

As Schlesinger notes in the post, people have raised a number of issues about this practice, including:

Is it journalism?

Is it dangerous?

Is it embarrassing that my tweets even beat the Reuters newswire?

Am I destroying Reuters standards by encouraging tweeting or blogging?

to which he says he answers: “Yes, Potentially, No and No.” In a comment on the Silicon Alley Insider post, he continues:


Reuters is using Twitter a lot at Davos – I think it is absolutely vital to experiment with all the technology available to us. I’m using Twitter to live tweet things that interest me and to give a more personal take on what’s going on, so there’s no question I’m stepping outside “traditional” Reuters news journalistic roles. I think it’s important to try it… Being a competitive person, I took great pleasure in beating the wire! But I was putting myself and my reputation and my experience on the line. It’s not for every situation, but nor should it be. The key message from me is — use the technology and the process and the platform best suited for any particular situation. And experiment.

In his blog post, Schlesinger takes to task those who would argue that he shouldn’t be doing such things, and that “real” journalists in general shouldn’t be doing such things:

I have little patience for those who cling to sentimental (and frankly inaccurate) memories of the good old halcyon days of journalism that were somehow purer and better than a world where tweets and blogs compete with news wires and newspapers. Bring it on, I say!

Bravo, David. Reuters and other newswires have made their names and their fortunes by being first with the news — now anyone who is at a news event has the equivalent of a newswire in their pocket, thanks to cellphones, Twitter, and other social-media tools. Does that make them journalists? Possibly. But best of all, “real” journalists can make use of all those tools too.

POSTED     Jan. 30, 2009, 5:59 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Paywalls and politics: Independent Russian television station TV Rain turns to subscriptions as its future
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
For Western news companies looking to India, partnering with local publishers is a path in
Vice is only the latest American or British publisher to seek out an Indian partner — in its case the Times Group — for reasons that combine local knowledge and legal restrictions.