Plus: News Corp.’s ongoing problems and growing profits, one publisher’s disillusionment with apps, and the rest of the week’s must-reads in media and tech.
U.S. consumers app average downloads up 28%, Nielsen says nie.mn/JNHVwE 
Even uglier on the advertising front
Remember Nick Denton’s doom-mongering predictions of a coming major decline in online advertising? And how the most optimistic point in the evidence he used to back his claim was, as our Zach Seward put it:
…that search advertising continues to grow, both in CPM (how much advertisers pay per thousand impressions) and share of online advertising.
In other words, the argument goes, banner ads and online classifieds may be headed south, but at least search advertising — the text ads that power the bottom line of Google and others — will be okay.
Well, along comes the Wall Street Journal with the bad news: Even search advertising was down eight percent in the fourth quarter of 2008.
What to read next
May 11, 2012
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