Comments on: Even uglier on the advertising front http://www.niemanlab.org/2009/01/uglier-and-uglier-on-the-advertising-front/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim Windsor http://www.niemanlab.org/2009/01/uglier-and-uglier-on-the-advertising-front/comment-page-1/#comment-3193 Tim Windsor Wed, 21 Jan 2009 14:57:45 +0000 http://www.niemanlab.org/?p=1014#comment-3193 There's an even more detailed look, by industry category, on the average CPM. Which -- no surprise -- is down: <blockquote>All sizes of websites (small, medium, and large) were down dramatically from Q4 2007; small, medium, and large sites dropped 52%, 23%, and 54%, respectively, from the previous year.</blockquote> Sliced and diced here: <a href="http://www.masternewmedia.org/online-advertising-trends-the-pubmatic-adprice-index-q4-2008/" rel="nofollow">http://www.masternewmedia.org/online-advertising-trends-the-pubmatic-adprice-index-q4-2008/</a> There’s an even more detailed look, by industry category, on the average CPM. Which — no surprise — is down:

All sizes of websites (small, medium, and large) were down dramatically from Q4 2007; small, medium, and large sites dropped 52%, 23%, and 54%, respectively, from the previous year.

Sliced and diced here:

http://www.masternewmedia.org/online-advertising-trends-the-pubmatic-adprice-index-q4-2008/

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