Comments on: My adventure in search advertising; or, what twenty-six bucks can buy other than appetizers in Manhattan http://www.niemanlab.org/2009/02/my-adventure-in-search-advertising-or-what-twenty-six-bucks-can-buy-other-than-appetizers-in-manhattan/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Crunching Denton’s Ratio: What’s the return on paying sources? » Nieman Journalism Lab http://www.niemanlab.org/2009/02/my-adventure-in-search-advertising-or-what-twenty-six-bucks-can-buy-other-than-appetizers-in-manhattan/comment-page-1/#comment-202213 Crunching Denton’s Ratio: What’s the return on paying sources? » Nieman Journalism Lab Thu, 18 Nov 2010 17:30:38 +0000 http://www.niemanlab.org/?p=2309#comment-202213 [...] rates vary wildly. When I did a little experiment last year running Google AdWords ads for the Lab, I ended up paying 63 cents per click. I ran a similar [...] [...] rates vary wildly. When I did a little experiment last year running Google AdWords ads for the Lab, I ended up paying 63 cents per click. I ran a similar [...]

]]> By: 7 Ways to Use Facebook to Merge News with the Social Web « Caryhofmeisterwest's Blog http://www.niemanlab.org/2009/02/my-adventure-in-search-advertising-or-what-twenty-six-bucks-can-buy-other-than-appetizers-in-manhattan/comment-page-1/#comment-198391 7 Ways to Use Facebook to Merge News with the Social Web « Caryhofmeisterwest's Blog Thu, 11 Nov 2010 18:10:18 +0000 http://www.niemanlab.org/?p=2309#comment-198391 [...] In addition, full-featured Like buttons tend to do better than smaller ones. Adding faces of other Likers to the button and including Facebook comments increased the clickthrough rate from as low as zero up to 0.2 percent — comparable to the click-through rate of a banner ad. [...] [...] In addition, full-featured Like buttons tend to do better than smaller ones. Adding faces of other Likers to the button and including Facebook comments increased the clickthrough rate from as low as zero up to 0.2 percent — comparable to the click-through rate of a banner ad. [...]

]]> By: Rosa http://www.niemanlab.org/2009/02/my-adventure-in-search-advertising-or-what-twenty-six-bucks-can-buy-other-than-appetizers-in-manhattan/comment-page-1/#comment-9899 Rosa Fri, 13 Mar 2009 17:38:07 +0000 http://www.niemanlab.org/?p=2309#comment-9899 Google just got better! they recently announced that they are going to start a behavioral targeting program. I saw it in this video :http://www.newsy.com/videos/google_ad_change_raises_questions/ You can opt-out if you don't want the system to track you. Google just got better! they recently announced that they are going to start a behavioral targeting program. I saw it in this video :http://www.newsy.com/videos/google_ad_change_raises_questions/

You can opt-out if you don’t want the system to track you.

]]> By: Joshua Benton http://www.niemanlab.org/2009/02/my-adventure-in-search-advertising-or-what-twenty-six-bucks-can-buy-other-than-appetizers-in-manhattan/comment-page-1/#comment-8619 Joshua Benton Wed, 25 Feb 2009 17:31:48 +0000 http://www.niemanlab.org/?p=2309#comment-8619 Hi Marc -- thanks for the comment. I'm curious: What is it that makes you say a banner ad buy would make more sense for us? Is that true of most news sites? Hi Marc — thanks for the comment. I’m curious: What is it that makes you say a banner ad buy would make more sense for us? Is that true of most news sites?

]]> By: Martin Langeveld http://www.niemanlab.org/2009/02/my-adventure-in-search-advertising-or-what-twenty-six-bucks-can-buy-other-than-appetizers-in-manhattan/comment-page-1/#comment-8613 Martin Langeveld Wed, 25 Feb 2009 16:23:00 +0000 http://www.niemanlab.org/?p=2309#comment-8613 Josh, interesting exercise, shedding light on why Google was able to sell $21 billion in advertising (versus all daily newspapers collective online advertising sales of a little over $3 billion) -- it's because contextual ads with properly chosen keywords can be far more effective than standard site banners and buttons. By the way, that $21 billion is more than half the amount of ALL advertising, print and online, sold by daily newspapers in 2008. Josh, interesting exercise, shedding light on why Google was able to sell $21 billion in advertising (versus all daily newspapers collective online advertising sales of a little over $3 billion) — it’s because contextual ads with properly chosen keywords can be far more effective than standard site banners and buttons. By the way, that $21 billion is more than half the amount of ALL advertising, print and online, sold by daily newspapers in 2008.

]]> By: Marc http://www.niemanlab.org/2009/02/my-adventure-in-search-advertising-or-what-twenty-six-bucks-can-buy-other-than-appetizers-in-manhattan/comment-page-1/#comment-8610 Marc Wed, 25 Feb 2009 14:57:15 +0000 http://www.niemanlab.org/?p=2309#comment-8610 Thanks for mentioning my mesothelioma article. 63cents per lead is not bad. but i do think there are advertising options for the same budget, just not the right venue based on your circumstances. Although it seems like you learned a great deal from the experience. For your site, a one month banner ad campaign on a relevant site usually yields better results. And like you said, twitter and other top social sites would have done way more, if you have the time Thanks for mentioning my mesothelioma article.

63cents per lead is not bad. but i do think there are advertising options for the same budget, just not the right venue based on your circumstances.

Although it seems like you learned a great deal from the experience.

For your site, a one month banner ad campaign on a relevant site usually yields better results. And like you said, twitter and other top social sites would have done way more, if you have the time

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