“For PR professionals, this is a boon. More content creates more opportunities for us to tell our stories and to also engage journalists using these same channels.”

As newspaper reporters are asked to produce additional content across platforms (ie.: more quantity) — and to tell stories in ways best suited for each platform — one challenge will be in maintaining a certain degree of quality.

That said, Abraham’s example is one of a newspaper doing more with less. But what I want to know is how this “more” has helped Abraham in terms of what he produces — and how — for the print product…which is still where the lump sum of the Journal News’s revenue comes from.

I’m not following. He’s a newspaper beat writer. I was calling him an edge case in that he’s doing more than a lot of reporters are doing currently. He’s on the leading edge.

What’s the corporate sponsorship?