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	<title>Comments on: Will paid content work? Two cautionary tales from 2004</title>
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	<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/</link>
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		<title>By: FAQ: How would paywalls affect advertisers? (and other questions) &#124; Online Journalism Blog</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-59172</link>
		<dc:creator>FAQ: How would paywalls affect advertisers? (and other questions) &#124; Online Journalism Blog</dc:creator>
		<pubDate>Sun, 29 Nov 2009 09:13:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-59172</guid>
		<description>[...] but mostly the latter. Previous experiments with paywalls saw audiences drop between 60 and 97%. And you also have to figure in that a paywall will likely make content invisible to search engines [...]</description>
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<p>[...] but mostly the latter. Previous experiments with paywalls saw audiences drop between 60 and 97%. And you also have to figure in that a paywall will likely make content invisible to search engines [...]</p>
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		<title>By: In defence of paywalls (a thought experiment) &#124; Online Journalism Blog</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-18606</link>
		<dc:creator>In defence of paywalls (a thought experiment) &#124; Online Journalism Blog</dc:creator>
		<pubDate>Wed, 10 Jun 2009 17:27:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-18606</guid>
		<description>[...] which ones don&#8217;t. It&#8217;s never as simple as &#8216;Paywalls don&#8217;t work&#8217;. History may suggest it&#8217;s not a gamble that&#8217;s likely to pay off, but there may still be a black swan out [...]</description>
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<p>[...] which ones don&#8217;t. It&#8217;s never as simple as &#8216;Paywalls don&#8217;t work&#8217;. History may suggest it&#8217;s not a gamble that&#8217;s likely to pay off, but there may still be a black swan out [...]</p>
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		<title>By: In defence of paywalls &#124; Online Journalism Blog</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-18578</link>
		<dc:creator>In defence of paywalls &#124; Online Journalism Blog</dc:creator>
		<pubDate>Wed, 10 Jun 2009 10:24:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-18578</guid>
		<description>[...] which ones don&#8217;t. It&#8217;s never as simple as &#8216;Paywalls don&#8217;t work&#8217;. History may suggest it&#8217;s not a gamble that&#8217;s likely to pay off, but there may still be a black swan out [...]</description>
		<content:encoded><![CDATA[<div style="background-color:#f5f5dc;padding:20px; font-family:Georgia; font-style:italic; font-size:1.1em; margin-top:6px; margin-bottom:8px;">
<p>[...] which ones don&#8217;t. It&#8217;s never as simple as &#8216;Paywalls don&#8217;t work&#8217;. History may suggest it&#8217;s not a gamble that&#8217;s likely to pay off, but there may still be a black swan out [...]</p>
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		<title>By: Desperation Drives Colaboration :Newspaper Ad Rate</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-18204</link>
		<dc:creator>Desperation Drives Colaboration :Newspaper Ad Rate</dc:creator>
		<pubDate>Sat, 06 Jun 2009 03:33:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-18204</guid>
		<description>[...] income from readers won’t make up the difference. Tim Windsor weighs in with a comment noting an earlier column he wrote at the Nieman Journalism Lab documenting that traffic declines after the imposition of pay walls at could be on the order of [...]</description>
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<p>[...] income from readers won’t make up the difference. Tim Windsor weighs in with a comment noting an earlier column he wrote at the Nieman Journalism Lab documenting that traffic declines after the imposition of pay walls at could be on the order of [...]</p>
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		<title>By: ViewPass has potential for data, revenue &#171; Transforming the Gaz</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-18166</link>
		<dc:creator>ViewPass has potential for data, revenue &#171; Transforming the Gaz</dc:creator>
		<pubDate>Fri, 05 Jun 2009 15:02:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-18166</guid>
		<description>[...] This post by Tim Windsor is a few months old but more timely than ever. He linked to it in a comment on Dan&#8217;s blog and I gladly remind you of it: Will paid content work? Two cautionary tales from 2004. [...]</description>
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<p>[...] This post by Tim Windsor is a few months old but more timely than ever. He linked to it in a comment on Dan&#8217;s blog and I gladly remind you of it: Will paid content work? Two cautionary tales from 2004. [...]</p>
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		<title>By: Summary of &#8220;Advertising is Failing&#8221; on TechCrunch</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-10730</link>
		<dc:creator>Summary of &#8220;Advertising is Failing&#8221; on TechCrunch</dc:creator>
		<pubDate>Tue, 24 Mar 2009 15:18:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-10730</guid>
		<description>[...] has been tried since the beginning of the internet boom. One notable failure was Salon. There are countless others, and a lot of discussion about micropayments and their problems. While I think that mixing [...]</description>
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<p>[...] has been tried since the beginning of the internet boom. One notable failure was Salon. There are countless others, and a lot of discussion about micropayments and their problems. While I think that mixing [...]</p>
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		<title>By: LINKS &#124; Micropayments don&#8217;t work, but everyone has a better idea &#124; byJoeyBaker</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-8319</link>
		<dc:creator>LINKS &#124; Micropayments don&#8217;t work, but everyone has a better idea &#124; byJoeyBaker</dc:creator>
		<pubDate>Sun, 22 Feb 2009 04:32:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-8319</guid>
		<description>[...] Will paid content work? Two cautionary tales from 2004 Nieman Journalism Lab Pushing to the Future o...: Good look at the failures of the Paid Content model: LAT, and the Albuquerque Journal. End with a reminder: just because Editors think that they are entitled to make money from content, it doesn’t… [...]</description>
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<p>[...] Will paid content work? Two cautionary tales from 2004 Nieman Journalism Lab Pushing to the Future o&#8230;: Good look at the failures of the Paid Content model: LAT, and the Albuquerque Journal. End with a reminder: just because Editors think that they are entitled to make money from content, it doesn’t… [...]</p>
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		<title>By: Tycoons of the Day : Not All Information Wants To Be Free</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-8177</link>
		<dc:creator>Tycoons of the Day : Not All Information Wants To Be Free</dc:creator>
		<pubDate>Thu, 19 Feb 2009 18:15:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-8177</guid>
		<description>[...] a two-year run, even though it was taking in $10 million a year. The latimes.com set free its CalendarLive section of arts, reviews, and listings in May 2005 after a 21-month paid experiment. To name [...]</description>
		<content:encoded><![CDATA[<div style="background-color:#f5f5dc;padding:20px; font-family:Georgia; font-style:italic; font-size:1.1em; margin-top:6px; margin-bottom:8px;">
<p>[...] a two-year run, even though it was taking in $10 million a year. The latimes.com set free its CalendarLive section of arts, reviews, and listings in May 2005 after a 21-month paid experiment. To name [...]</p>
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		<title>By: links for 2009-02-17 &#171; David Black</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-7945</link>
		<dc:creator>links for 2009-02-17 &#171; David Black</dc:creator>
		<pubDate>Tue, 17 Feb 2009 08:06:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-7945</guid>
		<description>[...] Will paid content work? Two cautionary tales from 2004 - Nieman Journalism Lab &quot;Given the recent secret memos and TIME cover stories, the topic of “paid content” has once again grabbed the spotlight, offering at least a slim hope of revenue redemption to some newspaper people — largely on the print side, but with some notable digital advocates as well.&quot; (tags: internet newspapers newspapersites paidcontent journalism business trends) [...]</description>
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<p>[...] Will paid content work? Two cautionary tales from 2004 &#8211; Nieman Journalism Lab &quot;Given the recent secret memos and TIME cover stories, the topic of “paid content” has once again grabbed the spotlight, offering at least a slim hope of revenue redemption to some newspaper people — largely on the print side, but with some notable digital advocates as well.&quot; (tags: internet newspapers newspapersites paidcontent journalism business trends) [...]</p>
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		<title>By: Rudolph</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-7832</link>
		<dc:creator>Rudolph</dc:creator>
		<pubDate>Sun, 15 Feb 2009 00:54:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-7832</guid>
		<description>Another case study to consider.

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003939889</description>
		<content:encoded><![CDATA[<p>Another case study to consider.</p>
<p><a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003939889" rel="nofollow">http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003939889</a></p>
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		<title>By: Will paid content work? : Chuqui 3.0</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-7741</link>
		<dc:creator>Will paid content work? : Chuqui 3.0</dc:creator>
		<pubDate>Fri, 13 Feb 2009 07:17:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-7741</guid>
		<description>[...] via Will paid content work? Two cautionary tales from 2004 » Nieman Journalism Lab » Pushing to the Fu.... [...]</description>
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<p>[...] via Will paid content work? Two cautionary tales from 2004 » Nieman Journalism Lab » Pushing to the Fu&#8230;. [...]</p>
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		<title>By: Mediablogi - links for 2009-02-12</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-7713</link>
		<dc:creator>Mediablogi - links for 2009-02-12</dc:creator>
		<pubDate>Thu, 12 Feb 2009 16:22:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-7713</guid>
		<description>[...] Will paid content work? Two cautionary tales from 2004 Talven kestopuheenaihe jatkuu: miten uutisjournalismin sisällöstä voitaisiin saada netissä maksullinen tuote vai voidaanko lainkaan. &quot;In other words, if my local paper goes paid tomorrow, there are at least four television stations with web sites that would be happy to take its turn-away traffic.&quot; (tags: journalism newspapers mediabisnes) [...]</description>
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<p>[...] Will paid content work? Two cautionary tales from 2004 Talven kestopuheenaihe jatkuu: miten uutisjournalismin sisällöstä voitaisiin saada netissä maksullinen tuote vai voidaanko lainkaan. &quot;In other words, if my local paper goes paid tomorrow, there are at least four television stations with web sites that would be happy to take its turn-away traffic.&quot; (tags: journalism newspapers mediabisnes) [...]</p>
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		<title>By: Michael Edson</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-7708</link>
		<dc:creator>Michael Edson</dc:creator>
		<pubDate>Thu, 12 Feb 2009 14:30:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-7708</guid>
		<description>I always thought the WSJ had a great model - at least for student subscriptions.  Of course their content and brand are very unique in the marketplace, which helps gain online subscriptions.  

As an MBA student, I inquired about a WSJ student subscription.  I was told that if I wanted it, I could get the print newspaper *for free* with an online subscription.  Furthermore, it was cheaper to get this online subscription (with free Journal) than to simply get a print subscription.  So why not?  I found myself reading the print WSJ at the kitchen table as much as at my laptop.  

The interesting thing is that the pricing was fully aligned to the value perception.  Online was valuable.  Print was not, or much less so (for students at least).</description>
		<content:encoded><![CDATA[<p>I always thought the WSJ had a great model &#8211; at least for student subscriptions.  Of course their content and brand are very unique in the marketplace, which helps gain online subscriptions.  </p>
<p>As an MBA student, I inquired about a WSJ student subscription.  I was told that if I wanted it, I could get the print newspaper *for free* with an online subscription.  Furthermore, it was cheaper to get this online subscription (with free Journal) than to simply get a print subscription.  So why not?  I found myself reading the print WSJ at the kitchen table as much as at my laptop.  </p>
<p>The interesting thing is that the pricing was fully aligned to the value perception.  Online was valuable.  Print was not, or much less so (for students at least).</p>
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		<title>By: Paid news conversation rears ugly head once more, publishers and ad directors still absent - Lost Remote TV Blog</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-7640</link>
		<dc:creator>Paid news conversation rears ugly head once more, publishers and ad directors still absent - Lost Remote TV Blog</dc:creator>
		<pubDate>Wed, 11 Feb 2009 17:15:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-7640</guid>
		<description>[...] to a post on an NYT blog. And LostRemote&#8217;s blogger emeritus Steve Safran is sharing some good info with his facebook posse that harken one of the last times we hashed this out (Rafat didn&#8217;t [...]</description>
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<p>[...] to a post on an NYT blog. And LostRemote&#8217;s blogger emeritus Steve Safran is sharing some good info with his facebook posse that harken one of the last times we hashed this out (Rafat didn&#8217;t [...]</p>
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		<title>By: Donn Friedman</title>
		<link>http://www.niemanlab.org/2009/02/will-paid-content-work-two-cautionary-tales-from-2004/comment-page-1/#comment-7633</link>
		<dc:creator>Donn Friedman</dc:creator>
		<pubDate>Wed, 11 Feb 2009 14:49:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=1755#comment-7633</guid>
		<description>Please contact me. The Journal has had a hybrid model since 2003. It is all about creating a preception of value for our journalists&#039;s work and retaining paid, print readers not about creating a Great Wall of separation for the rest of the hyperlinking world.</description>
		<content:encoded><![CDATA[<p>Please contact me. The Journal has had a hybrid model since 2003. It is all about creating a preception of value for our journalists&#8217;s work and retaining paid, print readers not about creating a Great Wall of separation for the rest of the hyperlinking world.</p>
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