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Nieman Journalism Lab
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

Clay Shirky on the unavoidable revolution happening to newspapers

I try not to do too many of those “You’ve got to read this” posts. But you’ve got to read this. Clay Shirky:

Print media does much of society’s heavy journalistic lifting, from flooding the zone — covering every angle of a huge story — to the daily grind of attending the City Council meeting, just in case. This coverage creates benefits even for people who aren’t newspaper readers, because the work of print journalists is used by everyone from politicians to talk radio hosts to bloggers. The newspaper people often note that newspapers benefit society as a whole. This is true, but irrelevant to the problem at hand; “You’re gonna miss us when we’re gone!” has never been much of a business model. So who covers all that news if some significant fraction of the currently employed newspaper people lose their jobs?

I don’t know. Nobody knows. We’re collectively living through 1500, when it’s easier to see what’s broken than what will replace it. The internet turns 40 this fall. Access by the general public is less than half that age. Web use, as a normal part of life for a majority of the developed world, is less than half that age. We just got here. Even the revolutionaries can’t predict what will happen.

This will not relax or reassure you. But it speaks volumes of truth.

                                   
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  • http://slipr.com Christopher Mims

    I hope people take away from this the core message, which is not “newspapers are dead” (I mean they are) but “everyone must experiment, because there is no alternative” and “news has always been subsidized.”

    In other words:

    1) whatever replaces newspapers cannot be supported by ad revenue alone, because, as shirky notes, ad buys are now *too* efficient (not to mention the loss of many kinds of ads that used to subsidize serious journalism)

    2) whatever replaces newspapers must be subsidized by something else.

    I have long argued that it’s not new forms of news we need — it’s new forms of business models for supporting news. *That* is where the relevant innovation will come — the rest is window dressing.

  • http://sellingprint.blogspot.com MichaelJ

    Thanks for posting. If you are interested in how this might play out from the Printing industries point of view..
    http://toughloveforxerox.blogspot.com/2009/03/lessons-from-past-and-printernet.html

  • http://journo101.com Anna Haynes

    I bet there are some great and thoughtful comments to his post among the 148 responses, but since they’re dispersed among the trackbacks, I’m not going to take the time to look for them.

    This part resonated with me -
    “Revolutions create a curious inversion of perception. In ordinary times, people who do no more than describe the world around them are seen as pragmatists, while those who imagine fabulous alternative futures are viewed as radicals.
    When reality is labeled unthinkable, it creates a kind of sickness…”

  • http://sellingprint.blogspot.com MichaelJ

    Another interesting take this morning. Turns out the Daily News has just invested in millions of dollars for presses that print in full color on every page.

    One more piece that says this is not a “Newspaper” or “Print is Dead” problem. Just a public news corporations that over extended themselves in the era of funny money problem. It may also be “the emperor has no clothes” situation.

    Here’s the link to a Print trade site, that gives the story..
    http://members.whattheythink.com/drjoewebb/drjoe258.cfm#2

    It might be behind a pay wall. I put some snippets at my blog
    http://sellingprint.blogspot.com/2009/03/print-dead-it-depends-on-who-you-ask.html

  • Julie Reynolds

    Actually, I found it oddly relaxing and reassuring… I always felt the sell-your-readers-to-the-advertisers model was a bizarre accident, as he puts it.

    It’s like finally getting a definitive diagnosis from the doctor — we have no choice now but to buckle up and move on with those grand experiments!

  • kevtop351

    All Journalism schools are run by liberals; so let the liberals support these newspapers. What has happened to the independence of thought? I think I know the answer; it’s destroyed in the first semester of Journalism classes, and replaced with a far left liberal indoctrination. The overwhelming majority of Americans – do not consider themselves to be liberals. Anybody have a rebuttal to this?

  • kevtop351

    He who knows nothing is closer to the truth than he whose mind is filled with falsehoods and errors. Thomas Jefferson

    the man who reads nothing at all is better than educated than the man who reads nothing but newspapers. You guessed it, Thomas Jefferson

    Just as with any other commerce, if the demand for it sinks, then so be it. This point is not shared by liberal/progressive, or whatever they want to call themselves. Too big to fall is their mantra. Really?