Comments on: Einstein proves advertising and content are not necessarily opposites http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Affiliate Profits http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/comment-page-1/#comment-24415 Affiliate Profits Mon, 27 Jul 2009 10:13:32 +0000 http://www.niemanlab.org/?p=2383#comment-24415 Wow I'm so glad that I read this post. Wow I’m so glad that I read this post.

]]> By: MichaelJ http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/comment-page-1/#comment-13142 MichaelJ Tue, 21 Apr 2009 10:02:43 +0000 http://www.niemanlab.org/?p=2383#comment-13142 Terry Heaton in his blog focused on local media, http://www.thepomoblog.com/ has been making the argument that in an important sense, commercial media IS advertising. And that's a feature, not a bug. I think he has a pretty productive thought model. Terry Heaton in his blog focused on local media, http://www.thepomoblog.com/ has been making the argument that in an important sense, commercial media IS advertising. And that’s a feature, not a bug.

I think he has a pretty productive thought model.

]]> By: Mark http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/comment-page-1/#comment-13115 Mark Mon, 20 Apr 2009 23:39:07 +0000 http://www.niemanlab.org/?p=2383#comment-13115 There's a thin line between the advertorial and the content marketer. But I thoroughly endorse the content marketer. I think it's a good thing, right up there with permission. There’s a thin line between the advertorial and the content marketer. But I thoroughly endorse the content marketer. I think it’s a good thing, right up there with permission.

]]> By: Bridging gap between editorial and ads « Qwerty2009’s Blog http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/comment-page-1/#comment-10049 Bridging gap between editorial and ads « Qwerty2009’s Blog Sun, 15 Mar 2009 17:50:15 +0000 http://www.niemanlab.org/?p=2383#comment-10049 [...] subject also engages NiemanLabs, which makes the point that content in media needs to work with commercials. “Ultimately, the [...] [...] subject also engages NiemanLabs, which makes the point that content in media needs to work with commercials. “Ultimately, the [...]

]]> By: Bridging gap between ads and editorial « Qwerty2009’s Blog http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/comment-page-1/#comment-9475 Bridging gap between ads and editorial « Qwerty2009’s Blog Mon, 09 Mar 2009 07:50:57 +0000 http://www.niemanlab.org/?p=2383#comment-9475 [...] subject also engages NiemanLabs, which makes the point that content in media needs to work with commercials. “Ultimately, the [...] [...] subject also engages NiemanLabs, which makes the point that content in media needs to work with commercials. “Ultimately, the [...]

]]> By: Tim Windsor http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/comment-page-1/#comment-9173 Tim Windsor Wed, 04 Mar 2009 20:46:44 +0000 http://www.niemanlab.org/?p=2383#comment-9173 The rap I always heard on affiliate links was that they'd take too much time for too little return. Maybe not the case anymore. The rap I always heard on affiliate links was that they’d take too much time for too little return. Maybe not the case anymore.

]]> By: Tom Davidson http://www.niemanlab.org/2009/03/einstein-proves-advertising-and-content-are-not-necessarily-opposites/comment-page-1/#comment-9164 Tom Davidson Wed, 04 Mar 2009 18:31:49 +0000 http://www.niemanlab.org/?p=2383#comment-9164 To me, this is a much more fruitful place to put brainpower than the tired "paid content/micropayments" debate. (Any student of microeconomics, especially 'spatial positioning,' can blow that wishful thinking to hell inside of five minutes.) Traditionally, journalistic organs (I'm deliberately avoiding use of the N-P word) served as watcher, forum and teacher ... and a big part of the forum role was <i>commercial</i> speech. We served as the marketplace portion of the town square, not just the soap box. Our newsrooms have become largely divorced from that role because of the fortuitous economics of the past 40 years. 'twas nice while it lasted. I'll kick off (one hopes) the discussion with a twist on TWiT idea. Why <i>not</i>embed an Amazon link within every book/DVD/CD review and collect the 15% spiff? What do we lose if we build links to a preferred ticket broker alongside stories about the sold-out concert or the advance to the Big Game? -tgd To me, this is a much more fruitful place to put brainpower than the tired “paid content/micropayments” debate. (Any student of microeconomics, especially ‘spatial positioning,’ can blow that wishful thinking to hell inside of five minutes.)

Traditionally, journalistic organs (I’m deliberately avoiding use of the N-P word) served as watcher, forum and teacher … and a big part of the forum role was commercial speech. We served as the marketplace portion of the town square, not just the soap box.

Our newsrooms have become largely divorced from that role because of the fortuitous economics of the past 40 years. ’twas nice while it lasted.

I’ll kick off (one hopes) the discussion with a twist on TWiT idea. Why notembed an Amazon link within every book/DVD/CD review and collect the 15% spiff? What do we lose if we build links to a preferred ticket broker alongside stories about the sold-out concert or the advance to the Big Game?

-tgd

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