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	<title>Comments on: Google: “What ads do you want?”</title>
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	<link>http://www.niemanlab.org/2009/03/google-asks-%e2%80%9cwhat-do-you-want%e2%80%9d/</link>
	<description>A collaborative effort to figure out the future of journalism. A project of Harvard University.</description>
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		<title>By: Jenny</title>
		<link>http://www.niemanlab.org/2009/03/google-asks-%e2%80%9cwhat-do-you-want%e2%80%9d/comment-page-1/#comment-17467</link>
		<dc:creator>Jenny</dc:creator>
		<pubDate>Mon, 01 Jun 2009 18:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=2863#comment-17467</guid>
		<description>This is a great idea! How can the newspaper industry complain about losing money by switching to online when ads online can be so much more profitable when they are individualized like this? The main complaint against reading news online is the annoying pop-up ads - but with services like this, it could make reading online even better than print.</description>
		<content:encoded><![CDATA[<p>This is a great idea! How can the newspaper industry complain about losing money by switching to online when ads online can be so much more profitable when they are individualized like this? The main complaint against reading news online is the annoying pop-up ads &#8211; but with services like this, it could make reading online even better than print.</p>
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		<title>By: Alex D</title>
		<link>http://www.niemanlab.org/2009/03/google-asks-%e2%80%9cwhat-do-you-want%e2%80%9d/comment-page-1/#comment-9712</link>
		<dc:creator>Alex D</dc:creator>
		<pubDate>Wed, 11 Mar 2009 20:52:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=2863#comment-9712</guid>
		<description>This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started. 
People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
For a list of top 1000 interests look at http://www.interestmatrix.com/top1000.php
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
To participate in Google beta you have to fill out the form http://adwords.google.com/support/bin/request.py?display=form&amp;f=audience</description>
		<content:encoded><![CDATA[<p>This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.<br />
People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.<br />
For a list of top 1000 interests look at <a href="http://www.interestmatrix.com/top1000.php" rel="nofollow">http://www.interestmatrix.com/top1000.php</a><br />
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is <a href="http://www.interestmatrix.com" rel="nofollow">http://www.interestmatrix.com</a><br />
To participate in Google beta you have to fill out the form <a href="http://adwords.google.com/support/bin/request.py?display=form&#038;f=audience" rel="nofollow">http://adwords.google.com/support/bin/request.py?display=form&#038;f=audience</a></p>
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		<title>By: Google offers many new marketing tools &#171; Auto Insurance 101 or 2.0 or 2.0.1</title>
		<link>http://www.niemanlab.org/2009/03/google-asks-%e2%80%9cwhat-do-you-want%e2%80%9d/comment-page-1/#comment-9705</link>
		<dc:creator>Google offers many new marketing tools &#171; Auto Insurance 101 or 2.0 or 2.0.1</dc:creator>
		<pubDate>Wed, 11 Mar 2009 18:35:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=2863#comment-9705</guid>
		<description>[...] Google asks &#8220;What ads do you want?&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Google asks &#8220;What ads do you want?&#8221; [...]</p>
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		<title>By: Barry Shereshevsky</title>
		<link>http://www.niemanlab.org/2009/03/google-asks-%e2%80%9cwhat-do-you-want%e2%80%9d/comment-page-1/#comment-9704</link>
		<dc:creator>Barry Shereshevsky</dc:creator>
		<pubDate>Wed, 11 Mar 2009 18:31:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=2863#comment-9704</guid>
		<description>I recently started a google campaign and noticed this new service. It really helps you get closer and closer to the ideal scene.</description>
		<content:encoded><![CDATA[<p>I recently started a google campaign and noticed this new service. It really helps you get closer and closer to the ideal scene.</p>
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		<title>By: Martin Langeveld</title>
		<link>http://www.niemanlab.org/2009/03/google-asks-%e2%80%9cwhat-do-you-want%e2%80%9d/comment-page-1/#comment-9666</link>
		<dc:creator>Martin Langeveld</dc:creator>
		<pubDate>Wed, 11 Mar 2009 12:23:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=2863#comment-9666</guid>
		<description>Individuated advertising!</description>
		<content:encoded><![CDATA[<p>Individuated advertising!</p>
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