Comments on: Google exec, NYT go hyper-local http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Tycoons of the Day : Rebel Yelp http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-14192 Tycoons of the Day : Rebel Yelp Tue, 05 May 2009 06:01:29 +0000 http://www.niemanlab.org/?p=2620#comment-14192 [...] to wait for the Times to tell us it is. Media companies and thinkers alike are still tilting at developing a model for it as fast as they can. But Yelp has probably already stolen away any chance they had at [...] [...] to wait for the Times to tell us it is. Media companies and thinkers alike are still tilting at developing a model for it as fast as they can. But Yelp has probably already stolen away any chance they had at [...]

]]> By: Paure e speranze nel futuro delle news - Vittorio Pasteris http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-10238 Paure e speranze nel futuro delle news - Vittorio Pasteris Wed, 18 Mar 2009 18:13:20 +0000 http://www.niemanlab.org/?p=2620#comment-10238 [...] quest’ambito va segnalata la battaglia per occupare lo spazio dell’iperlocale nelle metropoli della East Coast, in primis proprio nell’affollato New Jersey, poi a Boston, con il concomitante lancio di Patch, [...] [...] quest’ambito va segnalata la battaglia per occupare lo spazio dell’iperlocale nelle metropoli della East Coast, in primis proprio nell’affollato New Jersey, poi a Boston, con il concomitante lancio di Patch, [...]

]]> By: Apogeonline » Paure e speranze nel futuro delle news http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-10211 Apogeonline » Paure e speranze nel futuro delle news Wed, 18 Mar 2009 09:13:35 +0000 http://www.niemanlab.org/?p=2620#comment-10211 [...] quest’ambito va segnalata la battaglia per occupare lo spazio dell’iperlocale nelle metropoli della East Coast, in primis proprio nell’affollato New Jersey, poi a Boston, con il concomitante lancio di [...] [...] quest’ambito va segnalata la battaglia per occupare lo spazio dell’iperlocale nelle metropoli della East Coast, in primis proprio nell’affollato New Jersey, poi a Boston, con il concomitante lancio di [...]

]]> By: Howard Owens http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-9149 Howard Owens Wed, 04 Mar 2009 12:06:10 +0000 http://www.niemanlab.org/?p=2620#comment-9149 Matthew, the worst thing would be if neither survive, which is also a fair possibility. Matthew, the worst thing would be if neither survive, which is also a fair possibility.

]]> By: links for 2009-03-04 « David Black http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-9134 links for 2009-03-04 « David Black Wed, 04 Mar 2009 08:06:50 +0000 http://www.niemanlab.org/?p=2620#comment-9134 [...] Google exec, NYT go hyper-local - Nieman Journalism Lab "There’s an interesting battle shaping up in the “hyper-local” online journalism market, at least in the New York and New Jersey area." (tags: internet newspapers newspapersites participatory journalism hyperlocal citizenmedia nyt) [...] [...] Google exec, NYT go hyper-local – Nieman Journalism Lab "There’s an interesting battle shaping up in the “hyper-local” online journalism market, at least in the New York and New Jersey area." (tags: internet newspapers newspapersites participatory journalism hyperlocal citizenmedia nyt) [...]

]]> By: Mathew Ingram http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-9098 Mathew Ingram Tue, 03 Mar 2009 13:28:41 +0000 http://www.niemanlab.org/?p=2620#comment-9098 Howard, I think that's a fair point -- it's one thing to compete on a journalistic level and another to compete for a limited supply of advertising. Although I was critical of the GateHouse lawsuit for a number of reasons, I can see that point when it comes to hyper-local sites. And it makes me wonder whether both the NYT's effort and Patch will be able to survive in the same markets -- I have a feeling that they won't. Howard, I think that’s a fair point — it’s one thing to compete on a journalistic level and another to compete for a limited supply of advertising. Although I was critical of the GateHouse lawsuit for a number of reasons, I can see that point when it comes to hyper-local sites. And it makes me wonder whether both the NYT’s effort and Patch will be able to survive in the same markets — I have a feeling that they won’t.

]]> By: MichaelJ http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-9095 MichaelJ Tue, 03 Mar 2009 13:13:56 +0000 http://www.niemanlab.org/?p=2620#comment-9095 I apologize for not knowing how to use trackback...but until I learn.. http://sellingprint.blogspot.com/2009/03/newspaper-solution-is-emerging-from.html I apologize for not knowing how to use trackback…but until I learn..
http://sellingprint.blogspot.com/2009/03/newspaper-solution-is-emerging-from.html

]]> By: Kataweb.it - Blog - Cablogrammi di Massimo Russo » Blog Archive » Il New York Times apre siti di giornalismo iperlocale partecipativo http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-9088 Kataweb.it - Blog - Cablogrammi di Massimo Russo » Blog Archive » Il New York Times apre siti di giornalismo iperlocale partecipativo Tue, 03 Mar 2009 10:27:08 +0000 http://www.niemanlab.org/?p=2620#comment-9088 [...] l’operazione e su altre iniziative concorrenti c’è un bel dibattito del quale racconta Mathew Ingram del Nieman journalism lab Tags: giornalismo iperlocale online, Jeff Jarvis, New York Times, [...] [...] l’operazione e su altre iniziative concorrenti c’è un bel dibattito del quale racconta Mathew Ingram del Nieman journalism lab Tags: giornalismo iperlocale online, Jeff Jarvis, New York Times, [...]

]]> By: Howard Owens http://www.niemanlab.org/2009/03/google-exec-nyt-go-hyper-local/comment-page-1/#comment-9085 Howard Owens Tue, 03 Mar 2009 09:04:43 +0000 http://www.niemanlab.org/?p=2620#comment-9085 Mathew, good post, but one additional point, or expansion on your point: As I mentioned in a comment on Jeff's post, cooperation on content is one thing, but when it comes to advertising a barrier exists. In a small market, there's only so much money to go around. Advertisers have limited budgets and many may not be willing to buy more than one local online news site. Two, three, four local sites fighting over the same market ... only the one with the deepest pockets, not necessarily the best one, will survive (exception, maybe, lone-entrepreneur, who is willing to eek by for a long time, might out last deep pockets if the quality is there). I'll refer you to the Lichtman report in the GHM vs. NYT case. He says something like, if a community has only 20 advertisers, then each local site might get only 10 of those advertisers, or fewer. Such dilution would be significantly detrimental to any site's success. Mathew, good post, but one additional point, or expansion on your point: As I mentioned in a comment on Jeff’s post, cooperation on content is one thing, but when it comes to advertising a barrier exists.

In a small market, there’s only so much money to go around. Advertisers have limited budgets and many may not be willing to buy more than one local online news site.

Two, three, four local sites fighting over the same market … only the one with the deepest pockets, not necessarily the best one, will survive (exception, maybe, lone-entrepreneur, who is willing to eek by for a long time, might out last deep pockets if the quality is there).

I’ll refer you to the Lichtman report in the GHM vs. NYT case. He says something like, if a community has only 20 advertisers, then each local site might get only 10 of those advertisers, or fewer.

Such dilution would be significantly detrimental to any site’s success.

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