Nieman Foundation at Harvard
HOME
          
LATEST STORY
What’s the view from Europe on where news is headed? Check out these videos from Newsgeist
ABOUT                    SUBSCRIBE
March 17, 2009, 7:40 a.m.

MinnPost seeks “micro-sponsors” for blog at $10 and $25 a pop

Readers may never pay for news online, but perhaps they’ll micro-sponsor it.

MinnPost, the non-profit news startup in Minneapolis, has found modest success asking readers to “micro-sponsor” the site’s most popular blog with donation’s of $10 and $25 a pop. Since the appeal began a week ago, 127 people have donated a total of $2,575, which will be doubled by a matching gift from The Harnisch Foundation.

Those figures won’t bowl anyone over, but they could point toward a long-term fundraising model for non-profit news organizations that generally depend on large grants from foundations. Joel Kramer, editor and publisher of MinnPost, told me that he’s trying to reduce the 18-month-old site’s reliance on foundation support by growing revenue from readers and advertisers.

MinnPost has never turned down a donation for being too small but always asked for at least $50 from its 1,300 members. With this new fundraising drive, Kramer hopes to reach readers who may have balked at higher levels of giving. “This micro-sponsorship was partly to test a lower price point,” he said in an interview yesterday.

The appeal is focused on reporter David Brauer’s BrauBlog, which features a mix of local media news and Minnesota politics. Readers who give $10 become LowBrau micro-sponsors, while $25 is HighBrau. The Harnisch Foundation is matching up to $10,000 raised within three months.

Kramer said he chose BrauBlog for the fundraising drive because Brauer has a “dedicated, steady audience” — about 1,000 readers for an average post. However, Brauer, in the name of objectivity, requested that he not be told the names of his micro-sponsors. “Something about Caesar’s wife,” Kramer explained in a post introducing the effort last Tuesday.

Micro-sponsorship could prove to be an important test of the “1,000 true fans” concept floated by Wired’s Kevin Kelly last year: Can an enterprise be sustained on the backs of its most passionate supporters?

Kramer told me he’s also considering “micro-funding a beat” at MinnPost if the results from BrauBlog are encouraging. But the model may never be more effective or efficient than traditional fundraising focused on memberships and large donations. “The thing I keep reminding people is that it’s all experimental,” Kramer said, “and we’re going to try whatever seems promising.”

POSTED     March 17, 2009, 7:40 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
What’s the view from Europe on where news is headed? Check out these videos from Newsgeist
From digital security to metrics, algorithms to wearables, here’s some of what a bunch of journalists and technologists were thinking about at their recent Helsinki conference.
Here are the best links, resources, and roundups from SRCCON, the conference for journalism code
From ad viewability and machine learning to journalist burnout and remote work, the conference in Minneapolis brought together some of the smartest news nerds to talk shop.
“Learning to write again”: A Duke team tests a new way of reporting on New York City government
This summer, a team of students is testing whether a database-driven, structured journalism model can work well on topics like urban policing and Uber.
What to read next
2843
tweets
A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
762Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Times of London
San Diego News Network
MSNBC
ABC News
St. Louis Globe-Democrat
Seattle Post-Intelligencer
Bureau of Investigative Journalism
Associated Press
Facebook
BBC News
National Review
Minneapolis Star Tribune