HOME
          
LATEST STORY
A conversation with David Rose, little magazine veteran and publisher of Lapham’s Quarterly
ABOUT                    SUBSCRIBE
March 17, 2009, 7:40 a.m.

MinnPost seeks “micro-sponsors” for blog at $10 and $25 a pop

Readers may never pay for news online, but perhaps they’ll micro-sponsor it.

MinnPost, the non-profit news startup in Minneapolis, has found modest success asking readers to “micro-sponsor” the site’s most popular blog with donation’s of $10 and $25 a pop. Since the appeal began a week ago, 127 people have donated a total of $2,575, which will be doubled by a matching gift from The Harnisch Foundation.

Those figures won’t bowl anyone over, but they could point toward a long-term fundraising model for non-profit news organizations that generally depend on large grants from foundations. Joel Kramer, editor and publisher of MinnPost, told me that he’s trying to reduce the 18-month-old site’s reliance on foundation support by growing revenue from readers and advertisers.

MinnPost has never turned down a donation for being too small but always asked for at least $50 from its 1,300 members. With this new fundraising drive, Kramer hopes to reach readers who may have balked at higher levels of giving. “This micro-sponsorship was partly to test a lower price point,” he said in an interview yesterday.

The appeal is focused on reporter David Brauer’s BrauBlog, which features a mix of local media news and Minnesota politics. Readers who give $10 become LowBrau micro-sponsors, while $25 is HighBrau. The Harnisch Foundation is matching up to $10,000 raised within three months.

Kramer said he chose BrauBlog for the fundraising drive because Brauer has a “dedicated, steady audience” — about 1,000 readers for an average post. However, Brauer, in the name of objectivity, requested that he not be told the names of his micro-sponsors. “Something about Caesar’s wife,” Kramer explained in a post introducing the effort last Tuesday.

Micro-sponsorship could prove to be an important test of the “1,000 true fans” concept floated by Wired’s Kevin Kelly last year: Can an enterprise be sustained on the backs of its most passionate supporters?

Kramer told me he’s also considering “micro-funding a beat” at MinnPost if the results from BrauBlog are encouraging. But the model may never be more effective or efficient than traditional fundraising focused on memberships and large donations. “The thing I keep reminding people is that it’s all experimental,” Kramer said, “and we’re going to try whatever seems promising.”

POSTED     March 17, 2009, 7:40 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A conversation with David Rose, little magazine veteran and publisher of Lapham’s Quarterly
“I hear the argument, Oh, these poor little magazines with their tiny readerships, if only people appreciated them more. It’s partly true. But the bigger side of that is, well, if only you knew how to read a budget. If only you actually knew anything about publishing.”
The New Inquiry: Not another New York literary magazine
For New Inquiry publisher Rachel Rosenfelt, building cultural significance was easy — building a sustainable business is the hard part.
iOS 8: How 5 news orgs have updated their apps for Apple’s new operating system
ABC, the AP, Breaking News, The Guardian, and The New York Times have all updated apps (or introduced new ones) to take advantage of new features on iOS 8.
What to read next
727
tweets
When it comes to chasing clicks, journalists say one thing but feel pressure to do another
Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
714Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
582Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum
The Guardian is making its biggest bet on memberships and events by renovating a 30,000 square foot space to host live activities in the heart of London.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Huffington Post
The Daily
New York
Minneapolis Star Tribune
Frontline
The Blaze
Seattle Post-Intelligencer
Futurity
O Globo
Ann Arbor News
Bureau of Investigative Journalism
Circa