Comments on: Revenue 2.0: Practical solutions

By: woman making up

woman making up — Sun, 28 Jun 2009 11:07:27 +0000

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By: Chris Amico

Chris Amico — Thu, 02 Apr 2009 03:03:10 +0000

Here’s one thing that really impressed me among the people at Rev2.0 (I was in the classifieds group): With every proposal, there was someone asking, “How can this work with what others are building? How can improved classifieds help small businesses? How can we get people from the home page to classifieds? Would this work with mobile?”

Sure, we can pick apart what won’t succeed. I have my own list. But this was eight hours of work. I’ll take another eight hours of demo building over another decade of hand-wringing.

By: MichaelJ

MichaelJ — Wed, 01 Apr 2009 01:27:16 +0000

Actually if you look at the very successful shoppers, local advertising is alive and well. The problem is a sales process and prices evolved when newspapers were a monopoly.

One very interesting approach to streamline ad placement is mediabids.com

From their website:

MediaBids.com is the premier marketplace for buying and selling print advertising. Advertisers and publications can interact to buy and sell advertising in a wide-variety of print media (newspapers, magazines, journals, directories, shoppers, newsletters, trade magazines, college newspapers and direct mail) using patented online tools.

By: jeremy

jeremy — Tue, 31 Mar 2009 22:18:02 +0000

Paid newspaper classifieds are dead. Craigslist killed them. Expanding your classified section to aggregate from sources that aren’t paying you will lead people to advertise at those free spots, effectively making your section a free extension to Craigslist. It won’t work any more.

Advertising and micropayments are the future. That and unbiased reporting. Newspapers have a the potential for unique products, they still don’t have a clue on how to market and profit from it.

By: vanderleun

vanderleun — Tue, 31 Mar 2009 03:13:50 +0000

“Build a better Craigslist”

That already exists. It is called “Craigslist.”

As sad and pathetic a “goal” as “Build a better Drudgereport.”

By: Allan Hoving

Allan Hoving — Sat, 28 Mar 2009 11:32:17 +0000

A user-centric model could let the consumer choose which among a variety of choices he/she would prefer to support the site/content. See more at PayCheckr.com

By: Jim Murphy - PostRank

Jim Murphy - PostRank — Thu, 26 Mar 2009 15:03:55 +0000

Finally someone talking about real solutions – exciting to see.

By: Ted Shelton

Ted Shelton — Thu, 26 Mar 2009 13:44:46 +0000

Following on the craigslist point — I am surprised on the one hand and not so much on the other that there really hasn’t been an effective threat to craigslist raised by any of the newspapers. Surprised because this is such an important source of revenue. Unsurprised because Newspapers have forgotten what business they are in. And to innovate and beat craigslist takes a technology and product approach that is not in a newspaper’s DNA.

Someone out there with a newspaper please listen — you can take on craigslist. It is not a perfect model. Study their product, understand why, as BJ Fogg says motivation, ability, and trigger all come together ( http://www.behaviormodel.org/ ) in craigslist, and then BEAT THEM.

Apologies to Craig, who is a friend – but I think would agree, (To paraphrase Sir Winston) craigslist is the worst classifieds product except for all the rest :-)

By: Mathew Ingram

Mathew Ingram — Thu, 26 Mar 2009 13:41:06 +0000

I agree, Alan — I’m not sure papers can win back all of that market share, but it’s certainly worth putting up a fight. And congrats to you and the rest of the Revenue 2.0 team for digging in to the practical details and coming up with real-world suggestions.

By: Revenue 2.0: Practical solutions

Revenue 2.0: Practical solutions — Thu, 26 Mar 2009 12:54:48 +0000

[...] the rest of this post at the Nieman Journalism Lab) [...]

By: Alan Jacobson

Alan Jacobson — Thu, 26 Mar 2009 12:31:34 +0000

Classified advertising — which includes cars, jobs and homes — used to account for 25-50 percent of newspaper revenue. The current crisis was brought on by the virtual loss of this franchise. If newspapers could recapture this franchise, it could be a game changer.

To do so, newspapers need to aggregate from all sources of local classifieds — including CraigsList — to provide the largest local marketplace.