HOME
          
LATEST STORY
Open-mic journalism: How The Arizona Republic found success with storytelling events
ABOUT                    SUBSCRIBE
March 17, 2009, 9:33 a.m.

Swarming the news: The Apple crowd does its thing

macliveblog

This afternoon (or morning, depending where you are), an ongoing, rolling decentralized experiment in journalism goes live once again, as the Apple mediasphere covers today’s iPhone announcements through a distributed network of unaffiliated blogs and Twitter feeds.

The ad hoc network which self-forms several times a year exists because of a key confluence of facts: Apple fans want news of new products as soon as possible and Apple stopped live-streaming their announcements years ago.

So within moments of whatever announcements there are from Cupertino today, they’ll be tweeted and posted from the seats in the auditorium, followed quickly by photos and, occasionally, the rare rogue livestream from the audience.

The coverage, born out of necessity, is almost perfect for web and wireless, especially for those sneaking a peek at work. The key facts — along with instant analysis — are posted within minutes, without the network overhead of a live video stream. Clear photos, showing product demos, pricing and details lag only slightly, as the blog authors scramble to shoot and post quickly. Many of the pages carrying the coverage auto-reload with the newest material at the top.

Want to see it in action? Among the sites with announced coverage today: Engadget, Ars Technica, Macworld and Gizmodo.

Or just set your Twitter Search to “iPhone” and wait for the news to Tweet at you.

How many newspapers can say they’ve live-blogged local events so intensely? Talk about it in the comments.

POSTED     March 17, 2009, 9:33 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Open-mic journalism: How The Arizona Republic found success with storytelling events
The four-year-old program has helped boost the newspaper’s events business and helped strengthen relationships with the community through nights of storytelling.
Newsonomics: Buying Yelp — and making it the next core of the local news and information business
The pricetag would be high, but it might be worth it to reassemble one part of the old newspaper bundle — tying together local news and local services.
Crossing the streams: Why competing publications are deciding to team up on podcasts
Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.
What to read next
953
tweets
The State of the News Media 2015: Newspapers ↓, smartphones ↑
The annual omnibus report from Pew outlines a story of continued trends more than radical change.
561The Upshot uses geolocation to push readers deeper into data
The New York Times story changes its text depending on where you’re reading it: “It’s a fine line between a smarter default and being creepy.”
422Knight Foundation invests $1 million in creator-driven podcast collective Radiotopia
The money will help PRX’s collective of public media-minded shows develop sustainable business models and expand with new shows and producers.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
American Independent News Network
The Wall Street Journal
Wisconsin Center for Investigative Journalism
Sports Illustrated
Lens
Houston Chronicle
Voice Media Group
Vox Media
Futurity
Las Vegas Sun
CBS News
The New Yorker