Nieman Foundation at Harvard
HOME
          
LATEST STORY
“The Internet hates secrets”: Clear Health Costs works with newsrooms to bring healthcare costs out of hiding
ABOUT                    SUBSCRIBE
March 17, 2009, 9:33 a.m.

Swarming the news: The Apple crowd does its thing

macliveblog

This afternoon (or morning, depending where you are), an ongoing, rolling decentralized experiment in journalism goes live once again, as the Apple mediasphere covers today’s iPhone announcements through a distributed network of unaffiliated blogs and Twitter feeds.

The ad hoc network which self-forms several times a year exists because of a key confluence of facts: Apple fans want news of new products as soon as possible and Apple stopped live-streaming their announcements years ago.

So within moments of whatever announcements there are from Cupertino today, they’ll be tweeted and posted from the seats in the auditorium, followed quickly by photos and, occasionally, the rare rogue livestream from the audience.

The coverage, born out of necessity, is almost perfect for web and wireless, especially for those sneaking a peek at work. The key facts — along with instant analysis — are posted within minutes, without the network overhead of a live video stream. Clear photos, showing product demos, pricing and details lag only slightly, as the blog authors scramble to shoot and post quickly. Many of the pages carrying the coverage auto-reload with the newest material at the top.

Want to see it in action? Among the sites with announced coverage today: Engadget, Ars Technica, Macworld and Gizmodo.

Or just set your Twitter Search to “iPhone” and wait for the news to Tweet at you.

How many newspapers can say they’ve live-blogged local events so intensely? Talk about it in the comments.

POSTED     March 17, 2009, 9:33 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
“The Internet hates secrets”: Clear Health Costs works with newsrooms to bring healthcare costs out of hiding
“We think of this as a perfect use case for journalism — finding real, good information and displaying it back to the public.”
To Philly and beyond: The Lenfest Institute announces $2 million in funding for local news projects
The Philadelphia Media Network is getting $1 million. Twelve organizations and five entrepreneurs-in-residence will be getting another for projects ranging from local news membership models to experiments in audience engagement.
What newsroom execs around the world think should be the next big areas of focus for their companies
Worry is universal — but a quarter of publishers surveyed said their revenues are going up, not down.