Nieman Foundation at Harvard
HOME
          
LATEST STORY
A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
ABOUT                    SUBSCRIBE
March 17, 2009, 9:33 a.m.

Swarming the news: The Apple crowd does its thing

macliveblog

This afternoon (or morning, depending where you are), an ongoing, rolling decentralized experiment in journalism goes live once again, as the Apple mediasphere covers today’s iPhone announcements through a distributed network of unaffiliated blogs and Twitter feeds.

The ad hoc network which self-forms several times a year exists because of a key confluence of facts: Apple fans want news of new products as soon as possible and Apple stopped live-streaming their announcements years ago.

So within moments of whatever announcements there are from Cupertino today, they’ll be tweeted and posted from the seats in the auditorium, followed quickly by photos and, occasionally, the rare rogue livestream from the audience.

The coverage, born out of necessity, is almost perfect for web and wireless, especially for those sneaking a peek at work. The key facts — along with instant analysis — are posted within minutes, without the network overhead of a live video stream. Clear photos, showing product demos, pricing and details lag only slightly, as the blog authors scramble to shoot and post quickly. Many of the pages carrying the coverage auto-reload with the newest material at the top.

Want to see it in action? Among the sites with announced coverage today: Engadget, Ars Technica, Macworld and Gizmodo.

Or just set your Twitter Search to “iPhone” and wait for the news to Tweet at you.

How many newspapers can say they’ve live-blogged local events so intensely? Talk about it in the comments.

POSTED     March 17, 2009, 9:33 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
Tamedia’s 12-App collects the 12 best stories each day from the company’s 20-plus publications.
What does it take to be a “full-service” digital journalism organization? Ask Discourse Media
“We’ve gone down lots of experimental rabbit holes.”
Spain’s Eldiario.es has 18,000 paying members, and its eye on the next several million
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
What to read next
0
tweets
Newsonomics: In the platform wars, how well are you armed?
“Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform.”
0BuzzFeed is building a New York-based team to experiment with news video
It is the “center of a Venn diagram” between BuzzFeed Motion Pictures and BuzzFeed News.
0Newsonomics: Can a Bezos buddy act help fend off Gannett’s bid for Tribune?
Tribune Publishing’s Michael Ferro says he wants to bring The Washington Post’s Arc CMS to its newspapers. Is that a grasp at credibility or a model for other news companies to outsource their tech stacks?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Crosscut
St. Louis Beacon
The New Yorker
Newsmax
Voice Media Group
INDenverTimes
Public Radio International
Arizona Guardian
The Batavian
Hearst
The Daily Telegraph
Bureau of Investigative Journalism