HOME
          
LATEST STORY
The newsonomics of MLB’s pioneering mobile experience
ABOUT                    SUBSCRIBE
April 16, 2009, 1:49 p.m.

Mine. Er, Yours. Or Some Guy’s.

A brief update on Mine, the Time Inc. magazine customization effort I wrote about yesterday where you pick the mags whose old articles you’d like repackaged into a custom advertising vehicle for Lexus.

In the comments of that post, a woman named lindadcb writes:

I received a copy of “Mine” and it did not contain the titles I selected – so it’s not really ‘mine’?

I was confused by the entire thing

Perhaps she errantly received a copy of That Guy Down the Street’s? But seriously, it does appear there were some problems with Time Inc.’s customization engine. Our own Zach Seward got his copy in the mail yesterday and got this email a few hours later:

So apparently some Mine readers are getting apologies that Time Inc. screwed up their customization. (Actually, Zach reports, they got his magazine choices right. He picked the same ones that I did, except subbing in Time for InStyle. And his Lexus ad promoted the vehicle’s usefulness in transporting luggage, not “vintage wine,” as mine did. I guess Time readers don’t drink wine. Or something.)

Does the mention of a new sixth issue of Mine mean this will have a life beyond just being a Lexus promotional trial?

POSTED     April 16, 2009, 1:49 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The newsonomics of MLB’s pioneering mobile experience
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile.
Why The New York Times built a tool for crowdsourced time travel
Madison, a new tool that asks readers to help identify ads in the Times archives, is part of a new open source platform for crowdsourcing built by the company’s R&D Lab.
Opening up the archives: JSTOR wants to tie a library to the news
Its new site JSTOR Daily highlights interesting research and offers background and context on current events.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Salon
The Tyee
Dallas Morning News
Fwix
Mozilla
Next Door Media
Tumblr
The Globe and Mail
The Daily
PolitiFact
CNN
The Washington Post