Nieman Foundation at Harvard
HOME
          
LATEST STORY
Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union
ABOUT                    SUBSCRIBE
April 16, 2009, 1:49 p.m.

Mine. Er, Yours. Or Some Guy’s.

A brief update on Mine, the Time Inc. magazine customization effort I wrote about yesterday where you pick the mags whose old articles you’d like repackaged into a custom advertising vehicle for Lexus.

In the comments of that post, a woman named lindadcb writes:

I received a copy of “Mine” and it did not contain the titles I selected – so it’s not really ‘mine’?

I was confused by the entire thing

Perhaps she errantly received a copy of That Guy Down the Street’s? But seriously, it does appear there were some problems with Time Inc.’s customization engine. Our own Zach Seward got his copy in the mail yesterday and got this email a few hours later:

So apparently some Mine readers are getting apologies that Time Inc. screwed up their customization. (Actually, Zach reports, they got his magazine choices right. He picked the same ones that I did, except subbing in Time for InStyle. And his Lexus ad promoted the vehicle’s usefulness in transporting luggage, not “vintage wine,” as mine did. I guess Time readers don’t drink wine. Or something.)

Does the mention of a new sixth issue of Mine mean this will have a life beyond just being a Lexus promotional trial?

POSTED     April 16, 2009, 1:49 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union
Online, readers stayed up for the results: Peak traffic to BBC News, for instance, was around 4 a.m. GMT, and by 11 a.m. BBC.com had received 88 million page views.
Acast wants to get new audiences “in the podcast door” with more diverse shows and better data
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
“Medium’s team did everything”: How 5 publishers transitioned their sites to Medium
What happened when Pacific Standard, The Ringer, The Awl, The Bold Italic, and Femsplain moved their sites over to Medium.
What to read next
0Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
0Breaking News wants you to use its app to share news tips with its editors — and other users
“When we find stories in the early stages very quickly, it expedites coverage in other newsrooms as well.”
0What happens when a 50-something journalist gets a week’s worth of news from Snapchat Discover?
The founder of PolitiFact finds distracting soundtracks and stale headlines, but also a fair amount of lively and effective content.
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
National Journal
Newser
Amazon
El País
TechCrunch
Suck.com
Flipboard
Politico
The Batavian
Vox Media
The Globe and Mail
The Boston Globe