Comments on: Time Inc.’s Mine: A customization effort that’s only slightly creepy

By: Publishing a magazine in 31.5 hours » Nieman Journalism Lab

Publishing a magazine in 31.5 hours » Nieman Journalism Lab — Tue, 29 Sep 2009 15:02:18 +0000

[...] produced Strange Light using MagCloud, an HP project he’s been involved in. I’ve written before about how Time Inc. is experimenting with customized single-copy magazine runs. At the book [...]

By: Why Mine Needs A Bit of Yours | PPP-100 | Just another Content.ksg.harvard.edu weblog

Sun, 26 Apr 2009 18:45:55 +0000

[...] of the ideas I came across on the Nieman blog was really interesting–Time’s “Mine” feature. At this point, I may be all [...]

By: On The Wag - Mine « Onthewag’s Blog

On The Wag - Mine « Onthewag’s Blog — Fri, 17 Apr 2009 13:41:13 +0000

[...] Read the rest of the article here. [...]

By: Pyranha Recoil-Small Closeouts | Rapid River Kayak

Pyranha Recoil-Small Closeouts | Rapid River Kayak — Fri, 17 Apr 2009 09:02:43 +0000

[...] Time Inc.’s Mine: A customization effort that’s only slightly … [...]

By: Mine. Er, Yours. Or Some Guy’s. » Nieman Journalism Lab

Mine. Er, Yours. Or Some Guy’s. » Nieman Journalism Lab — Thu, 16 Apr 2009 17:49:15 +0000

[...] brief update on Mine, the Time Inc. magazine customization effort I wrote about yesterday where you pick the mags whose [...]

By: lindadcb

lindadcb — Thu, 16 Apr 2009 17:35:31 +0000

I received a copy of “Mine” and it did not contain the titles I selected – so it’s not really ‘mine’?

I was confused by the entire thing

By: Is “Mine” Just a Stunt? « The Scholarly Kitchen

Is “Mine” Just a Stunt? « The Scholarly Kitchen — Thu, 16 Apr 2009 11:08:16 +0000

[...] The Nieman Journalism Lab has a great critique of the first issue, well worth reading and complete with pictures of the artifact and the customized advertising (basically, they put your name in certain spots). [...]

By: MichaelJ

MichaelJ — Thu, 16 Apr 2009 00:11:02 +0000

As the printer in the room, I ask all the journalists to look past the product to the technology.

This is just one example of the technical possibilities emerging. Mass customization is ready for prime time. There are digital presses that are now printing black and white and color on newsprint at appropriate speeds and prices.

Consider a 50,000 circulation as 10 versions of 5,000 circulations each. The same newsprint real estate could be sold 10 times. With the mix of ads appropriate to the audience.

Imagine an editor with really good feel for their their audience. It is technically possible to gather stories on an ongoing basis in a wiki, then automatically publish on paper when appropriate.

This means the previous press 10:30 PM deadline can be replaced by choosing just the right stories and the right ads at just the right time to just the right people.

Imagine if beat reporters are focused on, for example, the education beat. Then when the school board has a hearing they could easily publish a versioned issue with the stories that have been gathered in the normal course of events.

Another unnoticed technical possibility is to create versioned newspapers for high school audiences. Imagine the “teachable moments” over the last six months to teach economics, civics and government for any newspaper that had the tech in place.

By: Martin Langeveld

Martin Langeveld — Wed, 15 Apr 2009 21:51:38 +0000

I wonder how the output would change if the personal data you gave them were more, shall we say, rust-belt plebeian than Cambridge sophisticate? Maybe: “More usable cargo space for two or three chain saws and a keg of Pabst Blue Ribbon” and “…it’s easy to locate the best fish fry near Sheboygan.” Not much of a match for Lexus, but maybe they’d line up a pickup truck manufacturer to sponsor the Joe Sixpack version of Mine.