HOME
          
LATEST STORY
iOS 8: How 5 news orgs have updated their apps for Apple’s new operating system
ABOUT                    SUBSCRIBE
May 31, 2009, 2:05 p.m.

A candid interview with Dean Singleton

It’s kind of a softball interview, but Jody Hope Strogoff’s talk with Dean Singleton, Denver Post publisher and MediaNews Group CEO  (“Innerview” in the Colorado Statesman) is worth reading for Singleton’s surprisingly candid remarks toward the end about the Rocky Mountain News, his Multiple Sclerosis, and his home and family.  And this about MediaNews’s paid content strategy:

You’re going to see less and less newsroom-generated copy online and more and more copy generated specifically for online. And we’re doing this company-wide. It’s not just Denver.

We’re going to move away from giving away our news content online for free — give a small amount of it away, and then air that out with reader-generated copy, with user-generated copy, with listings and other things online. We’re planning to make our online offerings much different than our print offerings….

Newspapers believed that if you build it they would come — that if we threw all of our content online, we’d build this huge audience, and advertisers would flock to it.

Well, we built a huge audience and advertisers flocked to it, except the Internet is so competitive. There’s so much inventory on so many sites that the price of Internet advertising is so low that you can’t make the kind of money on it that you can in print.

Yet, we were sending our best customers to the Web for free.

We will be moving away from giving away most of our content online. We will be redoing our online to appeal certainly to a younger audience than the print does, but we’ll have less and less newspaper-generated content and more and more information listings and user-generated content.

POSTED     May 31, 2009, 2:05 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
iOS 8: How 5 news orgs have updated their apps for Apple’s new operating system
ABC, the AP, Breaking News, The Guardian, and The New York Times have all updated apps (or introduced new ones) to take advantage of new features on iOS 8.
How the new Wall Street Journal iPad app is taking advantage of new features in iOS 8
The app, released with the operating system today, has more functionality in notifications and lets users continue reading articles across Apple devices.
The Baffler: The anti-innovation magazine embraces digital
With a brand new website, The Baffler seeks the audience and impact it missed the first time around.
What to read next
749
tweets
How a Norwegian public radio station is using Snapchat to connect young listeners with news
“A lot of people check their phones before they get out of the bed in the morning, and they check social media before the news sites.”
724When it comes to chasing clicks, journalists say one thing but feel pressure to do another
Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
691Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Lens
Tribune Publishing
OpenFile
Financial Times
Drudge Report
The Chronicle of Higher Education
TechCrunch
ESPN
Storify
National Journal
San Francisco Chronicle
Poynter Institute