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Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

Charging for content online so people won’t read it

There’s lots of chatter about MediaNews Group’s plan to charge for some content online. Details still TK, but this is important: MediaNews president Jody Lodovic doesn’t expect the pay wall to generate significant income.

Lodovic told Editor & Publisher’s Jennifer Saba, “The whole idea is to stop the erosion from print to online and encourage people to become print subscribers.” It’s less a revenue stream than a loss dam — and for a company with 54 daily newspapers that make nearly all of their money in print, it makes some sense. In any event, it’s a new way to think about pay walls.

                                   
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