Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Ida B. Wells Society wants to build a better pipeline to connect news orgs with journalists of color
ABOUT                    SUBSCRIBE
May 25, 2009, 10:33 a.m.

Chris Brogan’s vision of a new media entity

Chris Brogan isn’t — and as far as I know has never been — a journalist. He’s a new-media marketing consultant and the founder of Podcamp (his bio is here). When I saw that he had written a blog post about what a “new media” company of the future might look like, I confess that I was expecting something with a focus primarily on marketing (perhaps that was unfair, but there it is). What Chris came up with, however, is very similar to what I see when I think about the future of the online media business — a business that takes advantage of what the online world allows, rather than treating it as an afterthought. Among other things, Chris says such an entity would realize that:

  • Stories are points in time [and] don’t end at publication.
  • Curators and editors rule, and creators aren’t necessarily on staff.
  • Media cannot stick to one form. Text, photos, video, music, audio, animation, etc.
  • Everything must be portable and mobile-ready.
  • Everything must have collaborative opportunities.
  • Advertising cannot be the primary method of revenue.

Be sure to read the whole thing. A good debate is already emerging in the comments.

POSTED     May 25, 2009, 10:33 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Ida B. Wells Society wants to build a better pipeline to connect news orgs with journalists of color
While investigative reporting is some of the most critical work journalists do, few of the people doing it are non-white.
Newsonomics: Softbank, Fortress, Trump – and the real story of Gatehouse’s boundless ambition
A leadership void in newspaper companies has opened up local journalism further to private equity firms looking to vacuum out profits.
This anti-Brexit newspaper first launched as a pop-up, but it’s doing well enough to continue indefinitely
“If I were a U.S. journalist, I would be looking to launch The Trump Watch.”