HOME
          
LATEST STORY
Complicating the network: The year in social media research
ABOUT                    SUBSCRIBE
May 25, 2009, 10:33 a.m.

Chris Brogan’s vision of a new media entity

Chris Brogan isn’t — and as far as I know has never been — a journalist. He’s a new-media marketing consultant and the founder of Podcamp (his bio is here). When I saw that he had written a blog post about what a “new media” company of the future might look like, I confess that I was expecting something with a focus primarily on marketing (perhaps that was unfair, but there it is). What Chris came up with, however, is very similar to what I see when I think about the future of the online media business — a business that takes advantage of what the online world allows, rather than treating it as an afterthought. Among other things, Chris says such an entity would realize that:

  • Stories are points in time [and] don’t end at publication.

  • Curators and editors rule, and creators aren’t necessarily on staff.

  • Media cannot stick to one form. Text, photos, video, music, audio, animation, etc.

  • Everything must be portable and mobile-ready.

  • Everything must have collaborative opportunities.

  • Advertising cannot be the primary method of revenue.

Be sure to read the whole thing. A good debate is already emerging in the comments.

POSTED     May 25, 2009, 10:33 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Complicating the network: The year in social media research
Journalist’s Resource sifts through the academic journals so you don’t have to. Here are 12 of the studies about social and digital media they found most interesting in 2014.
News in a remix-focused culture
“We have to stop thinking about how to leverage whatever hot social platform is making headlines and instead spend time understanding how communication is changing.”
Los Angeles is the content future
“Creative content people are frustrated with the industry and creating their content on their own terms. Sound familiar?”
What to read next
429
tweets
What’s the right news experience on a phone? Stacy-Marie Ishmael and BuzzFeed are trying to figure it out
“Nobody has to read you. You have to earn that. You have to respect people’s attention.”
401Complicating the network: The year in social media research
Journalist’s Resource sifts through the academic journals so you don’t have to. Here are 12 of the studies about social and digital media they found most interesting in 2014.
343Come work for Nieman Lab
We have an opening for a staff writer in our Cambridge newsroom.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Creative Commons
Gotham Gazette
American Independent News Network
The Atlantic
Amazon
Bloomberg
American Public Media
Voice Media Group
Medium
Bureau of Investigative Journalism
PBS NewsHour
Investigative News Network