Mark Potts lists seven good ideas for improving local news on his blog today. They’re yours for the taking.

But first, Potts takes a swing at the notion that Paid Content™ or Attacking Google™ or Embracing Kindle™ provide some kind of magic bullet to save the day for the news business:

There is no magic bullet. In fact, most of the bullets just listed are of the dumb-dumb variety (as opposed to dum-dum, nitpickers). They reflect the thinking of executives and journalists who don’t really understand the business of journalism, the reality of the new Internet-driven world, or what consumers are looking for these days. Mostly, they’re defensive maneuvers, tired attempts to salvage a print-centric business model that is close to long gone.

How many of these kinds of posts are necessary before some of these progressive ideas get adopted?