Comments on: Time Inc. thinks I like bobbleheads: More “customization” from Mine http://www.niemanlab.org/2009/05/time-inc-thinks-i-like-bobbleheads-more-customization-from-mine/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: The last one to laugh « a grad, a plan, a blog, a golbanalpadarga http://www.niemanlab.org/2009/05/time-inc-thinks-i-like-bobbleheads-more-customization-from-mine/comment-page-1/#comment-15798 The last one to laugh « a grad, a plan, a blog, a golbanalpadarga Tue, 19 May 2009 06:19:54 +0000 http://www.niemanlab.org/?p=4991#comment-15798 [...] have much more to say about this, though the Nieman Lab seems to find it creepy and provides photos. I’m not comfortable posting that Lexus is confident I’ll enjoy their special headlight [...] [...] have much more to say about this, though the Nieman Lab seems to find it creepy and provides photos. I’m not comfortable posting that Lexus is confident I’ll enjoy their special headlight [...]

]]> By: Alan M. http://www.niemanlab.org/2009/05/time-inc-thinks-i-like-bobbleheads-more-customization-from-mine/comment-page-1/#comment-15344 Alan M. Fri, 15 May 2009 18:37:01 +0000 http://www.niemanlab.org/?p=4991#comment-15344 This customization feels positively retro. Twenty years ago we all received junk mail that would begin "Dear [your name here]..." -- with the "Dear" in one typeface, and [your name] in another. Sure, the production values have gone up, but the game is the same. Re: the creepiness - I think the personalization begets creepy, which is perhaps the biggest hurdle for a pub like Mine: Does Lexus really want me to know how deeply they've been mining my data? If you want to sell cars, then it seems wise to not give prospective customers the creeps. This customization feels positively retro. Twenty years ago we all received junk mail that would begin “Dear [your name here]…” — with the “Dear” in one typeface, and [your name] in another. Sure, the production values have gone up, but the game is the same.

Re: the creepiness – I think the personalization begets creepy, which is perhaps the biggest hurdle for a pub like Mine: Does Lexus really want me to know how deeply they’ve been mining my data? If you want to sell cars, then it seems wise to not give prospective customers the creeps.

]]> By: Lyndsey Lewis http://www.niemanlab.org/2009/05/time-inc-thinks-i-like-bobbleheads-more-customization-from-mine/comment-page-1/#comment-15342 Lyndsey Lewis Fri, 15 May 2009 18:20:24 +0000 http://www.niemanlab.org/?p=4991#comment-15342 Is it just me, or is all this scarily reminiscent of "Minority Report"? Personalized ads are definitely weird -- how long until hologram figures at the Gap are recommending I buy the khakis in a size 8? (Also, if you remember, Lexus cars were featured prominently in "Minority Report." Coincidence?) Is it just me, or is all this scarily reminiscent of “Minority Report”? Personalized ads are definitely weird — how long until hologram figures at the Gap are recommending I buy the khakis in a size 8? (Also, if you remember, Lexus cars were featured prominently in “Minority Report.” Coincidence?)

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