[...] http://www.niemanlab.org/2009/06/link-from-yahoo-breaks-traffic-records-at-new-york-times/ [...]

[...] http://www.niemanlab.org/2009/06/link-from-yahoo-breaks-traffic-records-at-new-york-times/ [...]

[...] Link from Yahoo breaks traffic records at New York Times » Nieman Journalism Lab. [...]

[...] garnering over 11.4 million hits in two hours. Read an article about the phenomenal readership here. Posted by sarahmaslinnir Filed in Uncategorized 1 Comment [...]

I don’t see what’s in it for Yahoo, though. Since they consistently have high traffic, they can consistently charge a set ad rate.

I don’t see why a network is necessary here. Seems to me all that’s needed is a single company or individual to facilitate flexible arrangements between at least one advertiser and at least one news site.

[...] Link from Yahoo breaks traffic records at New York Times – Nieman Journalism Lab "Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper… But as we’ve seen with other news sites, the huge spike didn’t produce much advertising revenue… the Times could only serve cheap, remnant ads to its unanticipated visitors." (tags: internet newspapersites audience trends business advertising yahoo nyt) [...]

“I wonder if McClatchy, owner of the Eagle and 29 other daily newspapers, could take advantage of its own network. Surely, at least once a week, a McClatchy news site experiences unusually heavy traffic. What if the company’s ad servers were agile enough to direct some sort of national — and more lucrative — ad sale to whichever site just hit the front page of Digg?”

That might actually be unrealistic, though: too much advertising inventory for any publisher to sell, even one as large as McClatchy. But if Yahoo were involved, as you suggest, hmmm. What if Yahoo and, say, the Times had a deal where Yahoo served its own ads on the Times website whenever it linked to a Times article? And then they’d share the revenue. I don’t know, just thinking out loud. This might be what Steve was getting at in his comment above.

John Temple, former publisher of the Rocky Mountain News, shared some other thoughts about this post on his own blog, and I left a comment there as well.

And thanks to everyone else for your insights here. Roshan: Google has more traffic than Yahoo but no equivalent to the Yahoo front page, where they link out to other content. So it’s fair to say that placement in Yahoo’s “featured” box is an unrivaled traffic-driver. —Zach

“One option might be forming an ad network of news sites expressly for that purpose.”

Would this have to include Yahoo?

[...] Link from Yahoo breaks traffic records at New York Times — How does a Home & Garden story about bargain homes in undesirable locations set traffic records for a news organization? When that link comes from Yahoo! [...]

[...] article published on The New York Times’ website during a period of just two hours last week, breaking records for web traffic at the paper. Unfortunately, the massive spike in traffic failed to produce much [...]

[...] Un seul lien qui amène 9 millions de visiteurs en 2 heures [...]

[...] Link from Yahoo breaks traffic records at New York Times » Nieman Journalism Lab "Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper." (tags: yahoo nytimes) [...]