Comments on: Link from Yahoo breaks traffic records at New York Times

By: SEO is pointless if your website does not convert « News « Seo Google | Search Engine Optimization (SEO) – Webmaster Tools Help – Google

Tue, 31 May 2011 04:21:44 +0000

[...] from Yahoo breaks traffic records at New York [...]

By: aimClear’s 2009 Daily Training Link Library » aimClear Search Marketing Blog

Fri, 01 Jan 2010 22:24:00 +0000

[...] http://www.niemanlab.org/2009/06/link-from-yahoo-breaks-traffic-records-at-new-york-times/ [...]

By: aimClear’s 2009 Daily Training Link Library » aimClear Search Marketing Blog

Fri, 01 Jan 2010 22:24:00 +0000

[...] http://www.niemanlab.org/2009/06/link-from-yahoo-breaks-traffic-records-at-new-york-times/ [...]

By: Olivier Spa

Olivier Spa — Fri, 18 Dec 2009 09:14:22 +0000

Mais quel serveur aurait tenu une telle charge en France ? Comment en vouloir au New-York Times de ne pas tenir un multiple de sa charge habituelle !

By: Link from Yahoo breaks traffic records at New York Times » Nieman Journalism Lab « Predicate, LLC | Editorial + Content Strategy

Tue, 15 Dec 2009 01:11:06 +0000

[...] Link from Yahoo breaks traffic records at New York Times » Nieman Journalism Lab. [...]

By: My pieces in the New York Times « Sarah Maslin Nir

My pieces in the New York Times « Sarah Maslin Nir — Wed, 21 Oct 2009 12:48:09 +0000

[...] garnering over 11.4 million hits in two hours. Read an article about the phenomenal readership here. Posted by sarahmaslinnir Filed in Uncategorized 1 Comment [...]

By: Ian Hill

Ian Hill — Mon, 24 Aug 2009 15:39:25 +0000

Why couldn’t a developer write a line of PHP that calls certain ads if pageviews on a specific story reach a certain point? Advertisers might pay premium rates to be included as one of those ads.

By: Elizabeth Green

Elizabeth Green — Fri, 03 Jul 2009 16:53:01 +0000

Seems to me the key is to write more flexible contracts with advertisers. Rather than pre-planning according to promised traffic, have advertisers agree ahead of time to pay more/roll out a more elaborate ad if traffic spikes to certain levels. This would be in the interest of both advertisers, who want to pay more precisely for eyeballs (I imagine) and web sites that see fluctuations in traffic.

I don’t see what’s in it for Yahoo, though. Since they consistently have high traffic, they can consistently charge a set ad rate.

I don’t see why a network is necessary here. Seems to me all that’s needed is a single company or individual to facilitate flexible arrangements between at least one advertiser and at least one news site.

By: links for 2009-07-03 « David Black

links for 2009-07-03 « David Black — Fri, 03 Jul 2009 08:05:51 +0000

[...] Link from Yahoo breaks traffic records at New York Times – Nieman Journalism Lab "Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper… But as we’ve seen with other news sites, the huge spike didn’t produce much advertising revenue… the Times could only serve cheap, remnant ads to its unanticipated visitors." (tags: internet newspapersites audience trends business advertising yahoo nyt) [...]

By: Zachary M. Seward

Zachary M. Seward — Fri, 03 Jul 2009 03:41:00 +0000

I was thinking it would not include Yahoo, Elizabeth, but that's actually an intriguing idea. I fleshed out the idea a bit more when I wrote about The Wichita Eagle: "I wonder if McClatchy, owner of the Eagle and 29 other daily newspapers, could take advantage of its own network. Surely, at least once a week, a McClatchy news site experiences unusually heavy traffic. What if the company’s ad servers were agile enough to direct some sort of national — and more lucrative — ad sale to whichever site just hit the front page of Digg?" That might actually be unrealistic, though: too much advertising inventory for any publisher to sell, even one as large as McClatchy. But if Yahoo were involved, as you suggest, hmmm. What if Yahoo and, say, the Times had a deal where Yahoo served its own ads on the Times website whenever it linked to a Times article? And then they'd share the revenue. I don't know, just thinking out loud. This might be what Steve was getting at in his comment above. John Temple, former publisher of the Rocky Mountain News, shared some other thoughts about this post on his own blog, and I left a comment there as well. And thanks to everyone else for your insights here. Roshan: Google has more traffic than Yahoo but no equivalent to the Yahoo front page, where they link out to other content. So it's fair to say that placement in Yahoo's "featured" box is an unrivaled traffic-driver. —Zach

By: Elizabeth Green

Elizabeth Green — Thu, 02 Jul 2009 20:43:46 +0000

Zach, what do you mean by this exactly:

“One option might be forming an ad network of news sites expressly for that purpose.”

Would this have to include Yahoo?

By: Roshan Joshi

Roshan Joshi — Wed, 01 Jul 2009 09:50:08 +0000

9 million in 2 hours! That’s some serious traffic. I wonder how many clicks a link at the Google homepage would generate.

By: Tuesday Dose of social media: Even 100-year-olds are on Twitter & social media | BeatBlogging.Org

Tue, 30 Jun 2009 17:16:18 +0000

[...] Link from Yahoo breaks traffic records at New York Times — How does a Home & Garden story about bargain homes in undesirable locations set traffic records for a news organization? When that link comes from Yahoo! [...]

By: Yahoo Link Sends Record-Breaking Traffic to New York Times Site

Yahoo Link Sends Record-Breaking Traffic to New York Times Site — Mon, 29 Jun 2009 13:20:31 +0000

[...] article published on The New York Times’ website during a period of just two hours last week, breaking records for web traffic at the paper. Unfortunately, the massive spike in traffic failed to produce much [...]

By: Optimisation WordPress – performance, scripts, technique, tools, wordpress | Malaiac Attack

Mon, 29 Jun 2009 11:58:44 +0000

[...] Un seul lien qui amène 9 millions de visiteurs en 2 heures [...]

By: links for 2009-06-27 | mad dog in the fog

links for 2009-06-27 | mad dog in the fog — Sun, 28 Jun 2009 00:06:43 +0000

[...] Link from Yahoo breaks traffic records at New York Times » Nieman Journalism Lab "Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper." (tags: yahoo nytimes) [...]

By: Roger Barring

Roger Barring — Sat, 27 Jun 2009 04:54:28 +0000

Yahoo is a slight #2 in unique US audience each month, but a clear #1 in engagement as measured by Comscore’s time spent data. Their homepage is a firehose. People assume Yahoo is a has-been, but they are still breaking records.
http://www.cnbc.com/id/31570729/site/14081545

By: El poder de un link en la home de Yahoo! | Denken Über

El poder de un link en la home de Yahoo! | Denken Über — Sat, 27 Jun 2009 04:34:50 +0000

[...] el Nieman Journalism Lab leo una nota muy interesante sobre el poder de un link en la home de Yahoo! que apuntaba a una nota [...]

By: @steveplunkett

@steveplunkett — Sat, 27 Jun 2009 01:18:32 +0000

Maybe if the NYT worked a banner trade or had a working relationship with yahoo, they might have put some viable ads on the page…. or someone watched the spike and made a decision for the best customer with a paying ad within the same demographics?

By: Danny Sullivan

Danny Sullivan — Sat, 27 Jun 2009 01:09:58 +0000

Seriously. Google probably sends more traffic on an aggregate basis. But no memos about that. Still, can’t recall the NYT calling it a vampire, lately. Right now, it’s the WSJ banging on Google while the AP takes a little break.

By: Roundup: Schmidt is bullish, Yahoo spikes New York Times traffic, Windows 7 on a thumb drive | UpOff.com

Sat, 27 Jun 2009 00:49:55 +0000

[...] record traffic to New York Times — In two hours, a link from Yahoo’s front page sent more than nine million page views to the Gray Lady’s servers. What was the big story? A Home and Garden feature about a [...]

By: Roundup: Schmidt is optimistic, Palm wants iPhoners to switch, Michael Jackson sets off intruder alerts | TechDozer.Com

Sat, 27 Jun 2009 00:00:19 +0000

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Fri, 26 Jun 2009 23:25:06 +0000

That yahoo – what a vampire! NYT must have been really upset. ;)

By: 9 million page views in 2 hours from 1 link

9 million page views in 2 hours from 1 link — Fri, 26 Jun 2009 21:03:10 +0000

[...] by Patrick Altoft on June 26, 2009 tweetmeme_url = ‘http://www.blogstorm.co.uk/9-million-page-views-in-2-hours-from-1-link/';tweetmeme_source = ‘patrickaltoft’; The New York Times is celebrating this week after they managed to survive their biggest ever onslaught of traffic – 9 million page views in two hours. [...]