Links on Twitter: Non-profit news, online video, TweetDeck at the Times

Spam, skip, scan, stop, save, shift, send, spread, or subscribe: 9 ways people respond to content online http://tr.im/njnb »

“Why the New York Times doesn’t call its readers ‘readers'” http://tr.im/njgL (via @MacDivaONA) »

Haven’t dived into these papers yet, but lots of good topics here from a Duke conference on non-profit news http://tr.im/nhM5 »

A study throws cold water on growth of online video: People overreport their YouTube habits http://tr.im/nhk2 »

Haha. Memo: “To newsroom Twitter users” — TweetDeck is wreaking havoc on slow PCs at The New York Times http://tr.im/nkIV »

Joshua Benton

PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down

“While there is even more need for this intervention than when we began the project, the initiative needs more resources than the current team can provide.”

Richard Tofel

Is the Texas Tribune an example or an exception? A conversation with Evan Smith about earned income

“I think risk aversion is the thing that’s killing our business right now.”

Jeff Jarvis

The California Journalism Preservation Act would do more harm than good. Here’s how the state might better help news

“If there are resources to be put to work, we must ask where those resources should come from, who should receive them, and on what basis they should be distributed.”