HOME
          
LATEST STORY
Constantly tweaking: How The Guardian continues to develop its in-house analytics system
ABOUT                    SUBSCRIBE
July 16, 2009, 6:30 p.m.

What game designers can teach news orgs about money

Kevin Kelly pointed a few days ago to this essay by Dan Cook, a designer of online Flash games, on how game designers can make money. As Kevin points out, there’s an awful lot of stuff in Dan’s essay that could be applied to other creative fields where a limited professional class is facing enormous new pressure from worthwhile free competitors.

Dan identifies four classes of gamers and potential revenue strategies that can be used with each. Those four classes could also describe news consumers; I’ve outlined a few possible streams for each. Can you think of more?

People who don’t want to pay. Potential revenue source in gaming: Advertising. In news: Ditto.

People who are interested in more of the same: Gaming: Selling additional levels or challenges. News: Generating extra pageviews by posting original documents and databases, encouraging good comments and content from users, and better repurposing of archives.

People who are interested in status or identity improvements. Gaming: Selling items that let players customize the experience or express their identity. News: Selling subscription access to in-depth reporting on narrow issues; holding events to connect readers and sources; giving public rewards for good reader contributions.

People who have limited time. Gaming: Cheat codes and other functions that allow players to skip ahead. News: iPhone and other mobile apps; email newsletters; summarizing and aggregation features; quick-read free dailies.

POSTED     July 16, 2009, 6:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Constantly tweaking: How The Guardian continues to develop its in-house analytics system
Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.
Bloomberg Business’ new look has made a splash — but don’t just call it a redesign
Bloomberg digital editor Joshua Topolsky on uncomfortable news design, new ad units, and why they killed the comments.
Newsonomics: From national, Politico expands into global — and local
Having a built a business model around targeting influentials, Politico is testing how many ways it can replicate it. Why aren’t other news companies learning its lessons?
What to read next
2588
tweets
Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
705Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
El País
SeeClickFix
Forbes
Austin American-Statesman
The Nation
Windy Citizen
The Globe and Mail
Associated Press
Reuters
West Seattle Blog
The New York Times
INDenverTimes