Comments on: CUNY’s verdict on non-profit news: No reprieve from selling advertising http://www.niemanlab.org/2009/08/cunys-verdict-on-non-profit-news-no-reprieve-from-selling-advertising/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: SocraticGadfly http://www.niemanlab.org/2009/08/cunys-verdict-on-non-profit-news-no-reprieve-from-selling-advertising/comment-page-1/#comment-61170 SocraticGadfly Sat, 05 Dec 2009 07:41:11 +0000 http://www.niemanlab.org/?p=7542#comment-61170 Then non-profits will have the same problem as for-profits. Jeff Jarvis should note how Google is making ad monetization of non-paywalled media recede ever further away. Do any of his models call for paywalls? Then non-profits will have the same problem as for-profits. Jeff Jarvis should note how Google is making ad monetization of non-paywalled media recede ever further away. Do any of his models call for paywalls?

]]> By: Joel Kramer http://www.niemanlab.org/2009/08/cunys-verdict-on-non-profit-news-no-reprieve-from-selling-advertising/comment-page-1/#comment-27963 Joel Kramer Tue, 18 Aug 2009 16:31:30 +0000 http://www.niemanlab.org/?p=7542#comment-27963 I intend to spend more time analyzing Jeff Jarvis's very interesting nonprofit financial model later. But at first blush I would say that, based on MinnPost's experience, his team has underestimated both the traffic and the % conversion of uniques to membership, thus underestimating the membership revenue. On the other hand, I think they may be overestimating the advertising potential. As for foundation support, there will be some local dollars there, but the question is how many nonprofit journalism enterprises will be competing for them. Re the conflict questions, professional journalism costs money, the money has to come from somewhere, and therefore potential conflicts cannot be avoided. The key is the integrity of the enterprise and its commitment to journalistic independence. I intend to spend more time analyzing Jeff Jarvis’s very interesting nonprofit financial model later. But at first blush I would say that, based on MinnPost’s experience, his team has underestimated both the traffic and the % conversion of uniques to membership, thus underestimating the membership revenue. On the other hand, I think they may be overestimating the advertising potential.

As for foundation support, there will be some local dollars there, but the question is how many nonprofit journalism enterprises will be competing for them.

Re the conflict questions, professional journalism costs money, the money has to come from somewhere, and therefore potential conflicts cannot be avoided. The key is the integrity of the enterprise and its commitment to journalistic independence.

]]> By: Robert McClure http://www.niemanlab.org/2009/08/cunys-verdict-on-non-profit-news-no-reprieve-from-selling-advertising/comment-page-1/#comment-27804 Robert McClure Tue, 18 Aug 2009 00:25:18 +0000 http://www.niemanlab.org/?p=7542#comment-27804 Jim - Thanks for bringing this to our attention. Can't wait to check it out and see how it compares to our business plan. Question(s): Limited potential for membership? Can you say more about this? And also, yeah, I know about the limited potential for foundation funding right now... but what about after stocks rebound? I'm hoping the potential isn't *that* limited. Your thoughts? Robert McClure InvestigateWest Jim – Thanks for bringing this to our attention. Can’t wait to check it out and see how it compares to our business plan.
Question(s): Limited potential for membership? Can you say more about this? And also, yeah, I know about the limited potential for foundation funding right now… but what about after stocks rebound? I’m hoping the potential isn’t *that* limited. Your thoughts?
Robert McClure
InvestigateWest

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