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	<title>Comments on: How The Associated Press will try to rival Wikipedia in search results</title>
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	<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/</link>
	<description>A collaborative effort to figure out the future of journalism. A project of Harvard University.</description>
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		<title>By: What will 2011 bring for journalism? Clay Shirky predicts widespread disruptions for syndication » Nieman Journalism Lab</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-2/#comment-215789</link>
		<dc:creator>What will 2011 bring for journalism? Clay Shirky predicts widespread disruptions for syndication » Nieman Journalism Lab</dc:creator>
		<pubDate>Mon, 13 Dec 2010 15:04:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-215789</guid>
		<description>[...] do best and link to the rest&#8221; &#8212; dates from 2007, and the AP started talking about about holding back some stories from subscribers in order to drive their PageRank up last year. What could make 2011 the year of general [...]</description>
		<content:encoded><![CDATA[<p>[...] do best and link to the rest&#8221; &#8212; dates from 2007, and the AP started talking about about holding back some stories from subscribers in order to drive their PageRank up last year. What could make 2011 the year of general [...]</p>
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	<item>
		<title>By: Comment les grands de la presse font leurs liens? &#187; Article &#187; OWNI, Digital Journalism</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-2/#comment-135250</link>
		<dc:creator>Comment les grands de la presse font leurs liens? &#187; Article &#187; OWNI, Digital Journalism</dc:creator>
		<pubDate>Tue, 06 Jul 2010 08:09:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-135250</guid>
		<description>[...] Cela souligne un problème non résolu avec l&#8217;abonnement et le lien en général : si chaque abonné au flux publie les articles  sur son propre site, il n&#8217;y a pas d&#8217;URL de référence qui peut être utilisée par le créateur du contenu pour se référer à un article en particulier. (AP réfléchit à cela.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Cela souligne un problème non résolu avec l&#8217;abonnement et le lien en général : si chaque abonné au flux publie les articles  sur son propre site, il n&#8217;y a pas d&#8217;URL de référence qui peut être utilisée par le créateur du contenu pour se référer à un article en particulier. (AP réfléchit à cela.) [...]</p>
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	<item>
		<title>By: Rob</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-2/#comment-81293</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Thu, 25 Feb 2010 20:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-81293</guid>
		<description>When you are trying to promote a promotional products website is it worth hiring a PR company or is it more cost effective to launch the campaign yourself?  I have been trying to promote my site www.promotionalitems.us for a while and not sure at this point?</description>
		<content:encoded><![CDATA[<p>When you are trying to promote a promotional products website is it worth hiring a PR company or is it more cost effective to launch the campaign yourself?  I have been trying to promote my site <a href="http://www.promotionalitems.us" rel="nofollow">http://www.promotionalitems.us</a> for a while and not sure at this point?</p>
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	<item>
		<title>By: News Leadership 3.0 &#8212; Civic topic pages: Boost local traffic, democracy &#124; The Knight Commission on the Information Needs of Communities in Democracies</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-2/#comment-78890</link>
		<dc:creator>News Leadership 3.0 &#8212; Civic topic pages: Boost local traffic, democracy &#124; The Knight Commission on the Information Needs of Communities in Democracies</dc:creator>
		<pubDate>Thu, 18 Feb 2010 10:15:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-78890</guid>
		<description>[...] to draw search traffic—including the New York Times, Huffington Post, and USAtoday. Even the Associated Press is hatching a topic page strategy (despite that earlier this year they complained loudly about [...]</description>
		<content:encoded><![CDATA[<p>[...] to draw search traffic—including the New York Times, Huffington Post, and USAtoday. Even the Associated Press is hatching a topic page strategy (despite that earlier this year they complained loudly about [...]</p>
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	<item>
		<title>By: aimClear&#8217;s 2009 Daily Training Link Library &#187; aimClear Search Marketing Blog</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-2/#comment-67003</link>
		<dc:creator>aimClear&#8217;s 2009 Daily Training Link Library &#187; aimClear Search Marketing Blog</dc:creator>
		<pubDate>Fri, 01 Jan 2010 22:19:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-67003</guid>
		<description>[...] YouTube Emphasizes Search In New Design http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-resu... [...]</description>
		<content:encoded><![CDATA[<p>[...] YouTube Emphasizes Search In New Design <a href="http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-resu.." rel="nofollow">http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-resu..</a>. [...]</p>
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	</item>
	<item>
		<title>By: AP to Dominate Google Rankings?</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-51498</link>
		<dc:creator>AP to Dominate Google Rankings?</dc:creator>
		<pubDate>Thu, 12 Nov 2009 16:59:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-51498</guid>
		<description>[...] the AP has finally figured out the potential of a system like this. The Nieman Journalism Lab reports that the organization plans “to build ‘news guide landing pages’ that will aggregate the [...]</description>
		<content:encoded><![CDATA[<p>[...] the AP has finally figured out the potential of a system like this. The Nieman Journalism Lab reports that the organization plans “to build ‘news guide landing pages’ that will aggregate the [...]</p>
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		<title>By: It&#8217;s the context, stupid &#171; De nieuwe reporter</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-45841</link>
		<dc:creator>It&#8217;s the context, stupid &#171; De nieuwe reporter</dc:creator>
		<pubDate>Mon, 26 Oct 2009 05:36:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-45841</guid>
		<description>[...] Wikipedia Maar waar ga je te rade als je iets over de achtergronden bij de actualiteit wilt weten en je hebt niet de luxe op een redactie vol experts te werken? Tik een willekeurig onderwerp in bij Google en je vindt het antwoord bij de eerste tien resultaten: Wikipedia. Volgens Thompson gebruiken veel mensen de online encyclopedie niet alleen als naslagwerk, maar ook voor het volgen van het nieuws. Zij verkiezen de helder vormgegeven combinatie van achtergrond en actualiteit boven de brij aan berichten op nieuwssites. Niet voor niets proberen persbureaus en kranten de formule van Wikipedia te kopiëren. [...]</description>
		<content:encoded><![CDATA[<p>[...] Wikipedia Maar waar ga je te rade als je iets over de achtergronden bij de actualiteit wilt weten en je hebt niet de luxe op een redactie vol experts te werken? Tik een willekeurig onderwerp in bij Google en je vindt het antwoord bij de eerste tien resultaten: Wikipedia. Volgens Thompson gebruiken veel mensen de online encyclopedie niet alleen als naslagwerk, maar ook voor het volgen van het nieuws. Zij verkiezen de helder vormgegeven combinatie van achtergrond en actualiteit boven de brij aan berichten op nieuwssites. Niet voor niets proberen persbureaus en kranten de formule van Wikipedia te kopiëren. [...]</p>
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	<item>
		<title>By: What The Associated Press is saying to Google, Microsoft, and Yahoo &#187; Nieman Journalism Lab</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-41297</link>
		<dc:creator>What The Associated Press is saying to Google, Microsoft, and Yahoo &#187; Nieman Journalism Lab</dc:creator>
		<pubDate>Fri, 09 Oct 2009 17:33:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-41297</guid>
		<description>[...] &#8220;our own self-referring network.&#8221; That could have something to do with the AP&#8217;s plans for topic pages to rival Wikipedia in search results. After his speech, Curley added, &#8220;The programs that [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;our own self-referring network.&#8221; That could have something to do with the AP&#8217;s plans for topic pages to rival Wikipedia in search results. After his speech, Curley added, &#8220;The programs that [...]</p>
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	<item>
		<title>By: The death of the story</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-38272</link>
		<dc:creator>The death of the story</dc:creator>
		<pubDate>Tue, 29 Sep 2009 05:32:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-38272</guid>
		<description>[...] see some attempts at this, check out Times Topics from the New York Times and also see how AP is looking at doing something similar. For a smaller example, look at Columbia Tomorrow, a project from Matt Thompson at the Reynolds [...]</description>
		<content:encoded><![CDATA[<p>[...] see some attempts at this, check out Times Topics from the New York Times and also see how AP is looking at doing something similar. For a smaller example, look at Columbia Tomorrow, a project from Matt Thompson at the Reynolds [...]</p>
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	<item>
		<title>By: Clay Shirky: Let a thousand flowers bloom to replace newspapers; don&#8217;t build a paywall around a public good &#187; Nieman Journalism Lab</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-37103</link>
		<dc:creator>Clay Shirky: Let a thousand flowers bloom to replace newspapers; don&#8217;t build a paywall around a public good &#187; Nieman Journalism Lab</dc:creator>
		<pubDate>Wed, 23 Sep 2009 18:14:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-37103</guid>
		<description>[...] go away. It does mean that a lot of them go away. Syndication makes no sense in a world of URLs, as the AP is realizing, so they&#8217;re saying you can send the traffic to us, instead of us sending the stories to you. [...]</description>
		<content:encoded><![CDATA[<p>[...] go away. It does mean that a lot of them go away. Syndication makes no sense in a world of URLs, as the AP is realizing, so they&#8217;re saying you can send the traffic to us, instead of us sending the stories to you. [...]</p>
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		<title>By: Sobre SEO &#171; Run, Motherfucker, run</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-35866</link>
		<dc:creator>Sobre SEO &#171; Run, Motherfucker, run</dc:creator>
		<pubDate>Fri, 18 Sep 2009 15:10:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-35866</guid>
		<description>[...] google, seo    Felix Salmon é um cara lúcido pra caralho, como vc pode ver nesse post acerca da tentativa da AP de se posicionar melhor nas buscas do Google: PageRank isn’t a dumb algorithm; it’s a smart [...]</description>
		<content:encoded><![CDATA[<p>[...] google, seo    Felix Salmon é um cara lúcido pra caralho, como vc pode ver nesse post acerca da tentativa da AP de se posicionar melhor nas buscas do Google: PageRank isn’t a dumb algorithm; it’s a smart [...]</p>
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		<title>By: How Tribune Co. plans to rid itself of SEO-killing duplicate content &#187; Nieman Journalism Lab</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-32650</link>
		<dc:creator>How Tribune Co. plans to rid itself of SEO-killing duplicate content &#187; Nieman Journalism Lab</dc:creator>
		<pubDate>Tue, 08 Sep 2009 13:01:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-32650</guid>
		<description>[...] month, I wrote about how The Associated Press plans to leverage its network of members and customers with [...]</description>
		<content:encoded><![CDATA[<p>[...] month, I wrote about how The Associated Press plans to leverage its network of members and customers with [...]</p>
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		<title>By: This Week in Search for 8/13/09 &#124; Search Engine Optimisation</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-31243</link>
		<dc:creator>This Week in Search for 8/13/09 &#124; Search Engine Optimisation</dc:creator>
		<pubDate>Thu, 03 Sep 2009 14:04:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-31243</guid>
		<description>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&nbsp; [...]</p>
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		<title>By: This Week in Search for 8/13/09 &#124; SEO WeBX : Référencement, SEO et Google</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-29255</link>
		<dc:creator>This Week in Search for 8/13/09 &#124; SEO WeBX : Référencement, SEO et Google</dc:creator>
		<pubDate>Mon, 24 Aug 2009 22:44:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-29255</guid>
		<description>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&nbsp; [...]</p>
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		<title>By: This Week in Search for 8/13/09 &#124; JOE18.COM</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-29222</link>
		<dc:creator>This Week in Search for 8/13/09 &#124; JOE18.COM</dc:creator>
		<pubDate>Mon, 24 Aug 2009 16:40:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-29222</guid>
		<description>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&nbsp; [...]</p>
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	<item>
		<title>By: &#160; links for 2009-08-22&#160;&#8212;&#160;contentious.com</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-28890</link>
		<dc:creator>&#160; links for 2009-08-22&#160;&#8212;&#160;contentious.com</dc:creator>
		<pubDate>Sat, 22 Aug 2009 14:00:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-28890</guid>
		<description>[...] How The Associated Press will try to rival Wikipedia in search results » Nieman Journalism Lab &quot;The landing pages were first mentioned at the AP’s annual meeting in April, but further details haven’t emerged until now. In material distributed to some members last month, the news guide is described as “a central location to which headlines, promotional products and other content developed by AP could point.” What that will mean in practice is similar to what you find in the digital content of other news organizations: All references in AP articles to, say, Bill Clinton would link to the landing page with aggregated content and other material about the former president. [...]</description>
		<content:encoded><![CDATA[<p>[...] How The Associated Press will try to rival Wikipedia in search results » Nieman Journalism Lab &quot;The landing pages were first mentioned at the AP’s annual meeting in April, but further details haven’t emerged until now. In material distributed to some members last month, the news guide is described as “a central location to which headlines, promotional products and other content developed by AP could point.” What that will mean in practice is similar to what you find in the digital content of other news organizations: All references in AP articles to, say, Bill Clinton would link to the landing page with aggregated content and other material about the former president. [...]</p>
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		<title>By: Brent D. Payne</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-28812</link>
		<dc:creator>Brent D. Payne</dc:creator>
		<pubDate>Sat, 22 Aug 2009 04:07:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-28812</guid>
		<description>Fascinating concept. One that won&#039;t have the success that the AP is hoping however.

I run the SEO for Tribune (btw, thanks for the link to the Barack Obama topic page). That means I run it for about 70 domains now including latimes.com, chicagotribune.com, baltimoresun.com, orlandosentinel.com, sun-sentinel.com and a couple dozen TV station websites like ktla.com, wpix.com, wgntv.com, etc. In addition to that we have several vertical sites like zap2it.com.

So . . . my point here is that I deal with a large network of really powerful sites in regards to PageRank, link strength, domain age, authority, content credibility, etc..  Unfortunately, I also deal with a significant duplicate content problem (it&#039;s a Content Management System problem, I&#039;m trying to fix and I will--in the short term). If you take a look at the following search results you will see where a story published by the Chicago Tribune has been copied to 2,740 different URLs (yes, two thousand seven hundred forty) different URLs.  

Look for yourself...
http://www.google.com/search?hl=en&amp;safe=off&amp;pws=0&amp;q=inurl:chi-michelle-obama-dress-story&amp;start=10&amp;sa=N&amp;filter=0

Now, if you are an SEO stop laughing (or crying) and if you aren&#039;t continue to listen for a bit longer as I prove why the AP strategy won&#039;t work as well as they expect.

If you look at any of the 2,740 dupes (there you go laughing again) you will note that there are several &#039;inline&#039; links to other Topic pages in that story. But . . . none of them (at least none if you put the &amp;pws=0 in the URL, which wipes out &#039;Personalized Web Search&#039;) show up on the first page of Google. They do okay, 2nd page . . . 

Hmmm. Why is that? Well, here&#039;s why. It&#039;s duplicate content.  Google knows this . . . how do we know they know this? Well, when you hit the URL below you will find that there are only two results. 

http://www.google.com/search?hl=en&amp;safe=off&amp;q=inurl%3Achi-michelle-obama-dress-story&amp;pws=0

What happened to the other 2,700 or so? Oh, they removed them from the results because they were duplicates.

As much as I wish that all my duplicate content pages (which, I agree it&#039;s horrible to have duplicate content pages--I said I&#039;m fixing it) would pass PageRank back to the other links in the content like the non-dupes do, the truth of the matter is they don&#039;t.

They are, what used to be called, &#039;supplemental results&#039;. Google got rid of the supplemental index a few years ago (darn us SEOs making their life more difficult) but these results are in there. Why? Well because no user wants to see the same content 2,740 times.

So, Google will simply see that there are 10,000 of copies of the same content out there and that it is all linking to the same locations and . . . discredit (or significantly minimize) the &#039;quality&#039; and &#039;authority&#039; of those links.

Here&#039;s the funniest part though. Since they have now started charging bloggers by number of words quoted for an AP story instead of letting people freely link to their stories or use their stories in blurbs (like normal people do, wink), blurbs where it is part of a page that IS unique content, they have managed to cut off the best stream of links to their sites and their content.  Talk about cutting off their foot at the neck . . . bad strategy. You WANT links to you AP and you WANT people to blurb your content. Sure, not steal the whole story but use a blurb of it is a really good thing. Look up &#039;citation rank&#039; sometime or call Josh/Abe at Google News or look up what Google just said at SES San Jose in their Google News presentation. Again, not a wise move.

Now let&#039;s point out one more thing.  You&#039;d think that my placement on the first page for &#039;Barack Obama&#039; (again thanks for the link) would drive a TON of traffic right? I mean, afterall, Barack is not only the leader of the free world but he&#039;s also a bit of celebrity too (admit, he is).  But I&#039;ll release some proprietary information here and tell everyone that we receive 7,855 visits to all of our sites for the keyphrase &#039;barack obama&#039; in July. Why? Because we aren&#039;t #1 for the query. Plus, people don&#039;t search like that. People don&#039;t search for &#039;Chicago&#039; very few search for &#039;Chicago News&#039; (though we did receive 25,387 visits for that term in July, but we ARE number one for that term including site links). Some may say that IS a lot of traffic. It&#039;s not...we receive over a million visits per day, from just Google. How? It&#039;s about the long tail. What&#039;s that? Ranking well on hundreds of thousands of longer keyphrases (3-4 word queries). Plus, I&#039;ll admit other things that I&#039;m not going to mention (no need to increase the comepetition).

So why am I saying this? Afterall AP is a competitor right? Trust me. I know the type. I could prove to them a thousand different ways that this is just silly and they wouldn&#039;t listen. They have made up their mind.

End rant. ;-)

Brent D. Payne
Director, SEO
Tribune Company
@BrentDPayne</description>
		<content:encoded><![CDATA[<p>Fascinating concept. One that won&#8217;t have the success that the AP is hoping however.</p>
<p>I run the SEO for Tribune (btw, thanks for the link to the Barack Obama topic page). That means I run it for about 70 domains now including latimes.com, chicagotribune.com, baltimoresun.com, orlandosentinel.com, sun-sentinel.com and a couple dozen TV station websites like ktla.com, wpix.com, wgntv.com, etc. In addition to that we have several vertical sites like zap2it.com.</p>
<p>So . . . my point here is that I deal with a large network of really powerful sites in regards to PageRank, link strength, domain age, authority, content credibility, etc..  Unfortunately, I also deal with a significant duplicate content problem (it&#8217;s a Content Management System problem, I&#8217;m trying to fix and I will&#8211;in the short term). If you take a look at the following search results you will see where a story published by the Chicago Tribune has been copied to 2,740 different URLs (yes, two thousand seven hundred forty) different URLs.  </p>
<p>Look for yourself&#8230;<br />
<a href="http://www.google.com/search?hl=en&#038;safe=off&#038;pws=0&#038;q=inurl:chi-michelle-obama-dress-story&#038;start=10&#038;sa=N&#038;filter=0" rel="nofollow">http://www.google.com/search?hl=en&#038;safe=off&#038;pws=0&#038;q=inurl:chi-michelle-obama-dress-story&#038;start=10&#038;sa=N&#038;filter=0</a></p>
<p>Now, if you are an SEO stop laughing (or crying) and if you aren&#8217;t continue to listen for a bit longer as I prove why the AP strategy won&#8217;t work as well as they expect.</p>
<p>If you look at any of the 2,740 dupes (there you go laughing again) you will note that there are several &#8216;inline&#8217; links to other Topic pages in that story. But . . . none of them (at least none if you put the &amp;pws=0 in the URL, which wipes out &#8216;Personalized Web Search&#8217;) show up on the first page of Google. They do okay, 2nd page . . . </p>
<p>Hmmm. Why is that? Well, here&#8217;s why. It&#8217;s duplicate content.  Google knows this . . . how do we know they know this? Well, when you hit the URL below you will find that there are only two results. </p>
<p><a href="http://www.google.com/search?hl=en&#038;safe=off&#038;q=inurl%3Achi-michelle-obama-dress-story&#038;pws=0" rel="nofollow">http://www.google.com/search?hl=en&#038;safe=off&#038;q=inurl%3Achi-michelle-obama-dress-story&#038;pws=0</a></p>
<p>What happened to the other 2,700 or so? Oh, they removed them from the results because they were duplicates.</p>
<p>As much as I wish that all my duplicate content pages (which, I agree it&#8217;s horrible to have duplicate content pages&#8211;I said I&#8217;m fixing it) would pass PageRank back to the other links in the content like the non-dupes do, the truth of the matter is they don&#8217;t.</p>
<p>They are, what used to be called, &#8216;supplemental results&#8217;. Google got rid of the supplemental index a few years ago (darn us SEOs making their life more difficult) but these results are in there. Why? Well because no user wants to see the same content 2,740 times.</p>
<p>So, Google will simply see that there are 10,000 of copies of the same content out there and that it is all linking to the same locations and . . . discredit (or significantly minimize) the &#8216;quality&#8217; and &#8216;authority&#8217; of those links.</p>
<p>Here&#8217;s the funniest part though. Since they have now started charging bloggers by number of words quoted for an AP story instead of letting people freely link to their stories or use their stories in blurbs (like normal people do, wink), blurbs where it is part of a page that IS unique content, they have managed to cut off the best stream of links to their sites and their content.  Talk about cutting off their foot at the neck . . . bad strategy. You WANT links to you AP and you WANT people to blurb your content. Sure, not steal the whole story but use a blurb of it is a really good thing. Look up &#8216;citation rank&#8217; sometime or call Josh/Abe at Google News or look up what Google just said at SES San Jose in their Google News presentation. Again, not a wise move.</p>
<p>Now let&#8217;s point out one more thing.  You&#8217;d think that my placement on the first page for &#8216;Barack Obama&#8217; (again thanks for the link) would drive a TON of traffic right? I mean, afterall, Barack is not only the leader of the free world but he&#8217;s also a bit of celebrity too (admit, he is).  But I&#8217;ll release some proprietary information here and tell everyone that we receive 7,855 visits to all of our sites for the keyphrase &#8216;barack obama&#8217; in July. Why? Because we aren&#8217;t #1 for the query. Plus, people don&#8217;t search like that. People don&#8217;t search for &#8216;Chicago&#8217; very few search for &#8216;Chicago News&#8217; (though we did receive 25,387 visits for that term in July, but we ARE number one for that term including site links). Some may say that IS a lot of traffic. It&#8217;s not&#8230;we receive over a million visits per day, from just Google. How? It&#8217;s about the long tail. What&#8217;s that? Ranking well on hundreds of thousands of longer keyphrases (3-4 word queries). Plus, I&#8217;ll admit other things that I&#8217;m not going to mention (no need to increase the comepetition).</p>
<p>So why am I saying this? Afterall AP is a competitor right? Trust me. I know the type. I could prove to them a thousand different ways that this is just silly and they wouldn&#8217;t listen. They have made up their mind.</p>
<p>End rant. ;-)</p>
<p>Brent D. Payne<br />
Director, SEO<br />
Tribune Company<br />
@BrentDPayne</p>
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		<title>By: This Week in Search for 8/13/09 &#124; Home Business &#124; Drop Shipping &#124; Wholesale &#124; Network Marketing</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-28751</link>
		<dc:creator>This Week in Search for 8/13/09 &#124; Home Business &#124; Drop Shipping &#124; Wholesale &#124; Network Marketing</dc:creator>
		<pubDate>Fri, 21 Aug 2009 23:24:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-28751</guid>
		<description>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&nbsp; [...]</p>
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		<title>By: David Gerard &#187; Blog Archive &#187; Associated Press: web news strategy as SEO comedy.</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-28283</link>
		<dc:creator>David Gerard &#187; Blog Archive &#187; Associated Press: web news strategy as SEO comedy.</dc:creator>
		<pubDate>Wed, 19 Aug 2009 19:57:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-28283</guid>
		<description>[...] really good web pages they want to go to, you&#8217;ll get the Google rank Wikipedia has. If you make &#8220;SEO&#8221; your express goal, rather than actually being, you know, good, you&#8217;ll get what you [...]</description>
		<content:encoded><![CDATA[<p>[...] really good web pages they want to go to, you&#8217;ll get the Google rank Wikipedia has. If you make &#8220;SEO&#8221; your express goal, rather than actually being, you know, good, you&#8217;ll get what you [...]</p>
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		<title>By: Turbine-electric hybrid VTOL attack drone flies again &#124; SataByte.com</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27972</link>
		<dc:creator>Turbine-electric hybrid VTOL attack drone flies again &#124; SataByte.com</dc:creator>
		<pubDate>Tue, 18 Aug 2009 17:04:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27972</guid>
		<description>[...] How The Associated Press will try to rival Wikipedia in search &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] How The Associated Press will try to rival Wikipedia in search &#8230; [...]</p>
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		<title>By: CarolN</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27714</link>
		<dc:creator>CarolN</dc:creator>
		<pubDate>Mon, 17 Aug 2009 14:00:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27714</guid>
		<description>What is more troubling for the AP in comparison to Wikipedia is their &lt;a href=&quot;http://www.thecarpetbaggerreport.com/archives/15888.html&quot; rel=&quot;nofollow&quot;&gt;attack last year on bloggers&lt;/a&gt; who quote more than 5 words from an AP story without paying. 

I haven&#039;t heard much lately on updated policies from them about quoting and linking, but I know there are bloggers out there who are still avoiding even linking to AP stories out of principle.

Unless their interpretation of fair use has been updated to be similar to the licensing of Wikipedia as &lt;a href=&quot;http://en.wikipedia.org/wiki/Wikipedia:Text_of_Creative_Commons_Attribution-ShareAlike_3.0_Unported_License&quot; rel=&quot;nofollow&quot;&gt;Creative Commons Attribution ShareAlike&lt;/a&gt;, I don&#039;t see their SEO efforts getting them the traffic that they want.</description>
		<content:encoded><![CDATA[<p>What is more troubling for the AP in comparison to Wikipedia is their <a href="http://www.thecarpetbaggerreport.com/archives/15888.html" rel="nofollow">attack last year on bloggers</a> who quote more than 5 words from an AP story without paying. </p>
<p>I haven&#8217;t heard much lately on updated policies from them about quoting and linking, but I know there are bloggers out there who are still avoiding even linking to AP stories out of principle.</p>
<p>Unless their interpretation of fair use has been updated to be similar to the licensing of Wikipedia as <a href="http://en.wikipedia.org/wiki/Wikipedia:Text_of_Creative_Commons_Attribution-ShareAlike_3.0_Unported_License" rel="nofollow">Creative Commons Attribution ShareAlike</a>, I don&#8217;t see their SEO efforts getting them the traffic that they want.</p>
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		<title>By: What Do You Think of the New AP SEO Strategy?</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27643</link>
		<dc:creator>What Do You Think of the New AP SEO Strategy?</dc:creator>
		<pubDate>Mon, 17 Aug 2009 05:02:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27643</guid>
		<description>[...] explained by the Nieman Journalism Lab, &#8220;The same philosophy is driving their plan to build “news guide landing pages” that will [...]</description>
		<content:encoded><![CDATA[<p>[...] explained by the Nieman Journalism Lab, &#8220;The same philosophy is driving their plan to build “news guide landing pages” that will [...]</p>
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		<title>By: This Week in Search for 8/13/09 &#124; Byte Right Domains</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27427</link>
		<dc:creator>This Week in Search for 8/13/09 &#124; Byte Right Domains</dc:creator>
		<pubDate>Sat, 15 Aug 2009 23:33:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27427</guid>
		<description>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&nbsp; [...]</p>
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		<title>By: AP Craves Wikipedia Allure : Beyond Search</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27271</link>
		<dc:creator>AP Craves Wikipedia Allure : Beyond Search</dc:creator>
		<pubDate>Sat, 15 Aug 2009 05:12:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27271</guid>
		<description>[...] some reason the Nieman Lab write ups keep plopping into my RSS reader. Today’s story is “How The Associated Press Will Try to Rival Wikipedia in Search Results”. I have a tough time figuring out if the writer (Zachary M. Seward) is for the AP’s plans or [...]</description>
		<content:encoded><![CDATA[<p>[...] some reason the Nieman Lab write ups keep plopping into my RSS reader. Today’s story is “How The Associated Press Will Try to Rival Wikipedia in Search Results”. I have a tough time figuring out if the writer (Zachary M. Seward) is for the AP’s plans or [...]</p>
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		<title>By: This Week in Search for 8/13/09 &#124; Typezilla &#8211; Make Money Online, Search Engine Optimization</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27266</link>
		<dc:creator>This Week in Search for 8/13/09 &#124; Typezilla &#8211; Make Money Online, Search Engine Optimization</dc:creator>
		<pubDate>Sat, 15 Aug 2009 04:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27266</guid>
		<description>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&nbsp; [...]</p>
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		<title>By: How The Associated Press will try to rival Wikipedia in search results » Nieman Journalism Lab &#166; Online Media Cultist</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27258</link>
		<dc:creator>How The Associated Press will try to rival Wikipedia in search results » Nieman Journalism Lab &#166; Online Media Cultist</dc:creator>
		<pubDate>Sat, 15 Aug 2009 03:12:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27258</guid>
		<description>[...] The Associated Press will try to rival Wikipedia in search results » Nieman Journalism Lab     via [...]</description>
		<content:encoded><![CDATA[<p>[...] The Associated Press will try to rival Wikipedia in search results » Nieman Journalism Lab     via [...]</p>
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		<title>By: This Week in Search for 8/13/09 &#124; Hot Hosting</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27194</link>
		<dc:creator>This Week in Search for 8/13/09 &#124; Hot Hosting</dc:creator>
		<pubDate>Fri, 14 Aug 2009 23:30:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27194</guid>
		<description>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Associated Press Tries to Catch up with Wikipedia in the SERPs: In an attempt to make up some ground with Wikipedia, the Associated Press is doing something the New York Times did last year: aggregate content around subject areas in order to make topical roll up pages more competitive on higher volume search terms.&nbsp; [...]</p>
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		<title>By: Zachary M. Seward</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27184</link>
		<dc:creator>Zachary M. Seward</dc:creator>
		<pubDate>Fri, 14 Aug 2009 22:01:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27184</guid>
		<description>Just wanted to say I&#039;ve bee enjoying this discussion and learning a ton. Thanks, everyone. I&#039;ll keep these comments bookmarked for future posts on SEO for news sites. —Zach</description>
		<content:encoded><![CDATA[<p>Just wanted to say I&#8217;ve bee enjoying this discussion and learning a ton. Thanks, everyone. I&#8217;ll keep these comments bookmarked for future posts on SEO for news sites. —Zach</p>
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		<title>By: AP to Dominate Google Rankings? &#171; Internet Marketing KB</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27181</link>
		<dc:creator>AP to Dominate Google Rankings? &#171; Internet Marketing KB</dc:creator>
		<pubDate>Fri, 14 Aug 2009 21:37:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27181</guid>
		<description>[...] the AP has finally figured out the potential of a system like this. The Nieman Journalism Lab reports that the organization plans “to build ‘news guide landing pages’ that will aggregate the [...]</description>
		<content:encoded><![CDATA[<p>[...] the AP has finally figured out the potential of a system like this. The Nieman Journalism Lab reports that the organization plans “to build ‘news guide landing pages’ that will aggregate the [...]</p>
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		<title>By: Media Channel 2.0 &#8212; Blog &#8212; As I Was Saying...</title>
		<link>http://www.niemanlab.org/2009/08/how-the-associated-press-will-try-to-rival-wikipedia-in-search-results/comment-page-1/#comment-27172</link>
		<dc:creator>Media Channel 2.0 &#8212; Blog &#8212; As I Was Saying...</dc:creator>
		<pubDate>Fri, 14 Aug 2009 20:27:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.niemanlab.org/?p=7342#comment-27172</guid>
		<description>[...] Internet and put up pay walls for “information-that-wants-to-be-free…” and the AP tried to out-wiki Wikipedia… and before the New York Times tried to run the Boston Globe into the ground permanently… [...]</description>
		<content:encoded><![CDATA[<p>[...] Internet and put up pay walls for “information-that-wants-to-be-free…” and the AP tried to out-wiki Wikipedia… and before the New York Times tried to run the Boston Globe into the ground permanently… [...]</p>
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