Nieman Foundation at Harvard
“Why not be all the way in?” How publishers are using Facebook Instant Articles
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Aug. 10, 2009, 6:19 p.m.

Links on Twitter: Perez Hilton’s equivalent of a full-page ad, Talking Points Memo pre-history, my URL shortener folds

In the new equivalent of a full-page newspaper ad, sponsoring Perez Hilton for a day costs $72k »

And in the new equivalent of a veteran journalist, Apple blogger John @Gruber is said to earn $125k/yr »

“This is only going one direction: there’s no trend toward ‘less’ data.” Q&A with designer Ben Fry » managing editor on charging for content: “Who’s going to go first?…I don’t think it’s us” »

Josh Marshall’s first attempt at blogging (“Washington Memo”) rankled the bosses. That’s how TPM was born »

Sad to see fold. How did we come to depend on URL shorteners? Well, it all goes back to 1985… »

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“Why not be all the way in?” How publishers are using Facebook Instant Articles
“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
“We’d like to move to other platforms, particularly as we see the changes in how people consume television.”
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How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
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