HOME
          
LATEST STORY
A conversation with David Rose, little magazine veteran and publisher of Lapham’s Quarterly
ABOUT                    SUBSCRIBE
Aug. 17, 2009, 2:39 p.m.

NYT vs. WSJ: the quietest newspaper war in America

If there’s one place where print journalism is thriving, it’s the stoop outside my apartment building in Boston. I counted 12 daily newspapers tossed against the steps at dawn this morning. But a look underneath their plastic wrapping reveals a crucial trend: Among the dozen papers, just one was The Boston Globe. Six were The Wall Street Journal, and five were The New York Times.

As papers like the Globe suffer, the Journal and the Times are engaged in a pitched but unusually quiet battle for readers outside the New York metro area who might be persuaded to abandon their local dailies. In a small development on Friday, the Times announced a deal that will extend newsstand sales and home delivery of the newspaper to Nashville, Tenn. That becomes the 26th North American city where the Times is printed, and I’ve mapped them above.

Both the Times and the Journal are working to make themselves more appealing as first-read newspapers for national readers in largely affluent markets. The Times is mulling a few plans that I’m trying to pin down, while the Journal has radically shifted its news coverage and remade its front page. Alan Murray, deputy managing editor of the Journal, told me in April:

What Rupert Murdoch has done is come in and say, look, you’re missing a big opportunity….These papers in Los Angeles, Chicago, Philadelphia are very weak. We should be going in there and saying to people, you don’t need this paper. We can give you everything that you need in The Wall Street Journal.

One market to keep an eye on is San Francisco, where The Chronicle is teetering and The Los Angeles Times might as well be Le Monde. I’d expect to see interesting experiments there from national news brands.

It’s also worth considering how an insurgence of national newspapers affects their local counterparts. A fascinating study in 2005 found that when The New York Times increased its penetration in a market, college-educated readers abandoned their local newspapers. But at the same time, local newspapers upped their focus on local news and, at least back then, increased their circulation among readers without a college degree. That dynamic isn’t limited to print, but it’s certainly the battle being fought on my stoop.

POSTED     Aug. 17, 2009, 2:39 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A conversation with David Rose, little magazine veteran and publisher of Lapham’s Quarterly
“I hear the argument, Oh, these poor little magazines with their tiny readerships, if only people appreciated them more. It’s partly true. But the bigger side of that is, well, if only you knew how to read a budget. If only you actually knew anything about publishing.”
The New Inquiry: Not another New York literary magazine
For New Inquiry publisher Rachel Rosenfelt, building cultural significance was easy — building a sustainable business is the hard part.
iOS 8: How 5 news orgs have updated their apps for Apple’s new operating system
ABC, the AP, Breaking News, The Guardian, and The New York Times have all updated apps (or introduced new ones) to take advantage of new features on iOS 8.
What to read next
753
tweets
How a Norwegian public radio station is using Snapchat to connect young listeners with news
“A lot of people check their phones before they get out of the bed in the morning, and they check social media before the news sites.”
727When it comes to chasing clicks, journalists say one thing but feel pressure to do another
Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
714Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Weekly Standard
Gannett
The Dish
Gotham Gazette
The Tyee
The Chronicle of Higher Education
Bayosphere
Conde Nast
ReadWrite
Wired
Kickstarter
Wisconsin Center for Investigative Journalism