Comments on: Before Rupert Murdoch learned to love paid content, he said this http://www.niemanlab.org/2009/08/rupert-before-he-learned-to-love-paid-content/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: MichaelJ http://www.niemanlab.org/2009/08/rupert-before-he-learned-to-love-paid-content/comment-page-1/#comment-26548 MichaelJ Wed, 12 Aug 2009 10:44:40 +0000 http://www.niemanlab.org/?p=7160#comment-26548 I just followed the link to an interesting-to-me story about the Newport News. It would good to know what the results of their approach is. My hypothesis is that it's working. I just followed the link to an interesting-to-me story about the Newport News. It would good to know what the results of their approach is.

My hypothesis is that it’s working.

]]> By: MichaelJ http://www.niemanlab.org/2009/08/rupert-before-he-learned-to-love-paid-content/comment-page-1/#comment-26545 MichaelJ Wed, 12 Aug 2009 10:34:59 +0000 http://www.niemanlab.org/?p=7160#comment-26545 Given Rupert's success in the newspaper biz, I think it's plausible to believe that he will change his story when he changes his mind or for other reasons that are hard to fathom. Just wanted to throw this in the mix. Maybe Rupert knows that getting real money from web advertising only happens at Google scales. He's just completed the most sophisticated newspaper printing facility in the world. Consider that the business about "charging for content" is actually a way to increase the perceived value of the news-on-paper. It's pretty well established in behavioral economics and common marketplace practice that saying something is worth $X creates the perception that something else is worth $Y. After the financial success of many of Murdoch's properties, I would assume he has a pretty clear spreadsheet that tells him the monetizable value of the "news." It's not pretty, but in fact, it's never been all that much. Given Rupert’s success in the newspaper biz, I think it’s plausible to believe that he will change his story when he changes his mind or for other reasons that are hard to fathom.

Just wanted to throw this in the mix. Maybe Rupert knows that getting real money from web advertising only happens at Google scales. He’s just completed the most sophisticated newspaper printing facility in the world.

Consider that the business about “charging for content” is actually a way to increase the perceived value of the news-on-paper. It’s pretty well established in behavioral economics and common marketplace practice that saying something is worth $X creates the perception that something else is worth $Y.

After the financial success of many of Murdoch’s properties, I would assume he has a pretty clear spreadsheet that tells him the monetizable value of the “news.” It’s not pretty, but in fact, it’s never been all that much.

]]> By: 10 differing opinions on whether Rupert Murdoch can charge for internet news content | www.amusingourselves.com http://www.niemanlab.org/2009/08/rupert-before-he-learned-to-love-paid-content/comment-page-1/#comment-26383 10 differing opinions on whether Rupert Murdoch can charge for internet news content | www.amusingourselves.com Tue, 11 Aug 2009 17:36:43 +0000 http://www.niemanlab.org/?p=7160#comment-26383 [...] 10. The Neiman Journalism Lab - Rupert Murdoch has changed his position on charging for content [...] [...] 10. The Neiman Journalism Lab – Rupert Murdoch has changed his position on charging for content [...]

]]> By: Official MDS Robot Video – First Test of Expressive Ability | Technology http://www.niemanlab.org/2009/08/rupert-before-he-learned-to-love-paid-content/comment-page-1/#comment-25777 Official MDS Robot Video – First Test of Expressive Ability | Technology Fri, 07 Aug 2009 12:40:45 +0000 http://www.niemanlab.org/?p=7160#comment-25777 [...] Rupert, before he learned to love paid content » Nieman Journalism Lab [...] [...] Rupert, before he learned to love paid content » Nieman Journalism Lab [...]

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