Comments on: Lots of data to mull on charging for online content

By: {reverse lookup|phone number|find name and address}

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By: Brown Out | Xenia Institute

Brown Out | Xenia Institute — Thu, 21 Jan 2010 13:04:55 +0000

[...] is not going to make that big a difference to the big picture. The top quarter of readers account for 86 percent of all pageviews at newspaper sites, according to one [...]

By: How Steve Brill has adjusted his pay-for-news pitch » Nieman Journalism Lab

How Steve Brill has adjusted his pay-for-news pitch » Nieman Journalism Lab — Fri, 20 Nov 2009 20:00:47 +0000

[...] that’s obviously crucial to the success or failure of paid-content plans. I do know that one study found “core loyalists,” who visit 2 to 3 times a day for 20 days a month, represent 25% [...]

By: What can State Baptist pubs can expect from a Web pay wall? « BaptistPlanet

What can State Baptist pubs can expect from a Web pay wall? « BaptistPlanet — Tue, 17 Nov 2009 03:10:53 +0000

[...] pay wall? It depends, as with other publications. The American Press Institute and ITZBelden surveyed 2,400 U.S. newspaper executives. Only 51% think pay walls will work and they have clear ideas about [...]

By: At National Post, two-dimensional barcodes link print readers to web » Nieman Journalism Lab

Wed, 07 Oct 2009 21:00:02 +0000

[...] adopt new technology on their cell phones. On the other hand, regular readers of newspaper websites heavily overlap with print readership, so this kind of crossover tool could be appealing, with time. [As someone [...]

By: Newspapers: A message from users in 68-foot tall flaming numbers

Newspapers: A message from users in 68-foot tall flaming numbers — Thu, 01 Oct 2009 16:32:34 +0000

[...] Returning to the API-commissioned survey, the bloggers at Harvard’s Nieman Lab did an excellent job pulling out key bits of data from the su…. [...]

By: Media mix « Il Giornalaio

Media mix « Il Giornalaio — Tue, 29 Sep 2009 04:08:42 +0000

[...] banco” nei giorni scorsi, che ricorda come sussistano profonde differenze tra la realtà della Gran Bretagna e quella Statunitense all’interno dello stesso mondo anglosassone; figuriamoci con la [...]

By: links for 2009-09-28 | Joanna Geary

links for 2009-09-28 | Joanna Geary — Mon, 28 Sep 2009 21:05:38 +0000

[...] Lots of data to mull on charging for online content “Core loyalists,” who visit a newspaper 2-3 times a day for 20 days a month, comprise 25% of unique visitors. Not surprisingly, then, core loyalists account for 86% of pageviews and are “overwhelmingly local.” (tags: journalism newspapers business advertising) [...]

By: Il ReteGiornale - la Tua Voce in Rete» Libertà d'informazione » Volano numeri contrastanti sulla questione del pagamento dei contenuti online

Fri, 25 Sep 2009 10:25:26 +0000

[...] altrove. Oltre l’ Atlantico i numeri sono diversi. Negli Stati UNiti, una recente ricerca del Nieman Journalism Lab presentata a una conferenza riservata dell’ American Press Institute ha rilevato che il nocciolo duro [...]

By: Volano numeri contrastanti sulla questione del pagamento dei contenuti online | LSDI

Fri, 25 Sep 2009 07:06:34 +0000

By: Strange Attractor » Blog Archive » Newspapers: A message from users in 68-foot tall flaming numbers

Sun, 20 Sep 2009 20:32:18 +0000

[...] Returning to the API-commissioned survey, the bloggers at Harvard’s Nieman Lab did an excellent job pulling out key bits of data from the su…. [...]

By: BizWatch » Planul de bataie al presei americane.

BizWatch » Planul de bataie al presei americane. — Wed, 16 Sep 2009 11:50:24 +0000

[...] din SUA si si-a propus sa analizeze situatia si sa vina cu propuneri concrete in sensul acesta. Studiul realizat de Belden Interactive pentru API dezvaluie situatia curenta a presei din SUA, a editiilor [...]

By: Chart asking what newspapers do online: 24% say nothing posted @ drew3ooo

Chart asking what newspapers do online: 24% say nothing posted @ drew3ooo — Wed, 16 Sep 2009 08:10:49 +0000

[...] they are, the question may well be, how much is there to share? “The American Press Institute asked 2,400 newspaper executives if their papers “provide access to stories or information such as [...]

By: Web Feet Integrated Marketing » Blog Archive » The Ticker: Conde Nast Cuts, Tire Maker’s Social Plans, Flash Mobs Dead…

Tue, 15 Sep 2009 19:06:47 +0000

[...] Nieman Journalism Lab (via Romenesko): Seventy percent of core loyalists online are also print edition readers [...]

By: Zachary M. Seward

Zachary M. Seward — Tue, 15 Sep 2009 18:26:05 +0000

Jason, Jason, and Guy: I really like your thinking here about the 70% figure. It definitely adds some support to Journalism Online’s contention that news sites could retain 88% of pageviews after putting up a limited paywall. But at the same time, it means the market for paid news content may be quite narrow. Some existing print subscribers would no doubt also subscribe the website, and the Wall Street Journal has succeeded with at sort of up-sell. But the key audience, as Guy identifies, is the 30% of core loyalists who aren’t reading the print edition. That’s about 8% of unique visitors. And from there, the math gets completely speculative. —Zach

By: Guy Lucas

Guy Lucas — Tue, 15 Sep 2009 16:11:52 +0000

If 86 percent of your traffic is driving by core loyalists, and 70 percent of them already buy the print paper, and most people argue that those who buy the print paper should automatically get some or full access to the paid parts of the online site, and only 30 percent of all users say they would buy the print paper if the online site weren’t free, what percentage exactly is the whole paid-content argument targeting? The argument changes from “Look at all these people reading us for free!” to “Look at all these people who already pay us for news, and look at that small group of people who we’ve never seen before and likely won’t again because they’re not from around here, and that other small group regularly reading us for free, most of whom will just go elsewhere if we charge admission.”

By: Revenue initiatives study: Around Journalism | Ian Hill

Revenue initiatives study: Around Journalism | Ian Hill — Tue, 15 Sep 2009 16:05:50 +0000

[...] yet, but you can check out the American Press Institute summary of the report below. Go to the Nieman Journalism Lab and Newsosaur for additional analysis; I’m not sure if I have anything to add to what’s [...]

By: The 100-25-10 Rule

The 100-25-10 Rule — Tue, 15 Sep 2009 15:10:56 +0000

[...] curious piece of data emerging from a conference at the American Press Institute. It seems that in “nearly all markets, newspaper websites receive 2.5 visits and 10 pageviews [...]

By: Jason Kristufek

Jason Kristufek — Mon, 14 Sep 2009 21:56:27 +0000

I am very nervous about the 70 percent number. To me, that means media companies are not doing enough to reach audiences that don’t already consumer their products.

On one hand, yes, it’s good to have a loyal audience. But if media companies want to grow audience we have to do a better job of reaching people outside of our core products as well.

By: Jason Fry

Jason Fry — Mon, 14 Sep 2009 20:48:31 +0000

I was first struck by the disconnect between publishers’ view of how valuable and easy to replace their content and readers’ view of that. Scary stuff.

Reading deeper, I was interested in the division of the audience into fly-bys, incidental loyalists and core loyalists. The authors claim core loyalists drive 86% of page views. If that’s true, the subscription model becomes much more viable and interesting. But I’d really like to know more about the methodology before I’m convinced of it. And of course it goes without saying that given the Journalism Online connection, that slide will get a ton of scrutiny.

By: Dave Barnes

Dave Barnes — Mon, 14 Sep 2009 20:01:08 +0000

“51% think they can successfully charge for content on the Internet.”

Completely delusional.
I read a lot of news stories.
I subscribe to 2 newspapers and 20 magazines.
I will not pay for news online.