Comments on: Newspaper’s top 5 search queries are commercial brands http://www.niemanlab.org/2009/09/newspapers-top-5-search-queries-are-commercial-brands/ Just another WordPress weblog Fri, 19 Mar 2010 17:15:05 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Brent D. Payne http://www.niemanlab.org/2009/09/newspapers-top-5-search-queries-are-commercial-brands/comment-page-1/#comment-35920 Brent D. Payne Fri, 18 Sep 2009 20:17:44 +0000 http://www.niemanlab.org/?p=8646#comment-35920 Sounds like I need to make a few changes to get the Chicago Bears dialed in. Let me see what I can do. Sounds like I need to make a few changes to get the Chicago Bears dialed in. Let me see what I can do.

]]> By: Joshua Benton http://www.niemanlab.org/2009/09/newspapers-top-5-search-queries-are-commercial-brands/comment-page-1/#comment-35835 Joshua Benton Fri, 18 Sep 2009 12:59:24 +0000 http://www.niemanlab.org/?p=8646#comment-35835 Yeah, that is interesting, Joe. 20 years ago, there would have been no doubt what the best source of information on the Bears is. But now here's the Google top 10: 1. The Bears' own site 2. The team's 2009 schedule, from their own site 3. The team's Wikipedia page 4. The team page on NFL.com 5. The team page on ESPN 6. A recent ESPN news story about QB Jay Cutler 7. The team page on Yahoo Sports 8. Bear Report, a scout.com site about the team 9. A fan-produced YouTube video about the 2006 season 10. The team page on CBS Sports Yeah, that is interesting, Joe. 20 years ago, there would have been no doubt what the best source of information on the Bears is. But now here’s the Google top 10:

1. The Bears’ own site
2. The team’s 2009 schedule, from their own site
3. The team’s Wikipedia page
4. The team page on NFL.com
5. The team page on ESPN
6. A recent ESPN news story about QB Jay Cutler
7. The team page on Yahoo Sports
8. Bear Report, a scout.com site about the team
9. A fan-produced YouTube video about the 2006 season
10. The team page on CBS Sports

]]> By: Joe Murphy http://www.niemanlab.org/2009/09/newspapers-top-5-search-queries-are-commercial-brands/comment-page-1/#comment-35707 Joe Murphy Fri, 18 Sep 2009 03:19:10 +0000 http://www.niemanlab.org/?p=8646#comment-35707 Also worth noting: The Tribune isn't in the top-10 results for people searching for Chicago Bears, the Trib's hometown team. Also worth noting: The Tribune isn’t in the top-10 results for people searching for Chicago Bears, the Trib’s hometown team.

]]> By: Brent D. Payne http://www.niemanlab.org/2009/09/newspapers-top-5-search-queries-are-commercial-brands/comment-page-1/#comment-35564 Brent D. Payne Thu, 17 Sep 2009 16:31:46 +0000 http://www.niemanlab.org/?p=8646#comment-35564 Yep! But good find on the top impressions. ;-) Yep! But good find on the top impressions. ;-)

]]> By: Zachary M. Seward http://www.niemanlab.org/2009/09/newspapers-top-5-search-queries-are-commercial-brands/comment-page-1/#comment-35542 Zachary M. Seward Thu, 17 Sep 2009 14:34:33 +0000 http://www.niemanlab.org/?p=8646#comment-35542 Thanks, Brent. Yes, I was careful to make that distinction and link to Google's <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35252" rel="nofollow">help page</a> where the data here is explained. I'm sure there are search terms that may not rank here but send you more traffic because they're more relevant than commercial brands. —Zach Thanks, Brent. Yes, I was careful to make that distinction and link to Google’s help page where the data here is explained. I’m sure there are search terms that may not rank here but send you more traffic because they’re more relevant than commercial brands. —Zach

]]> By: Brent D. Payne http://www.niemanlab.org/2009/09/newspapers-top-5-search-queries-are-commercial-brands/comment-page-1/#comment-35539 Brent D. Payne Thu, 17 Sep 2009 14:31:15 +0000 http://www.niemanlab.org/?p=8646#comment-35539 Careful how you interpret the information. It may be the queries that generate the highest number of search query IMPRESSIONS. Not the highest number of search query CLICKS. Big difference. I'd never share in any fashion which queries drive our highest number of clicks to our site. I will stand by my statement that I feel Google has made some rather significant changes in the past month or so. What and how did it impact things? Not precisely sure but something definitely changed. Moreover, I agree that most people searching for Bank of America probably aren't looking for news stories, I already have a plan in place to make the content on the page more useful to the visitors that discover it. Thanks again for the mention just be cautious as to what the information ACTUALLY portrays. Careful how you interpret the information. It may be the queries that generate the highest number of search query IMPRESSIONS. Not the highest number of search query CLICKS. Big difference. I’d never share in any fashion which queries drive our highest number of clicks to our site.

I will stand by my statement that I feel Google has made some rather significant changes in the past month or so. What and how did it impact things? Not precisely sure but something definitely changed.

Moreover, I agree that most people searching for Bank of America probably aren’t looking for news stories, I already have a plan in place to make the content on the page more useful to the visitors that discover it.

Thanks again for the mention just be cautious as to what the information ACTUALLY portrays.

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