My favorite example of a newspaper out of touch with its readers stems from a series that the Philadelphia Inquirer, under Gene Roberts, published in the early 1980s, shortly after the closing of the Philadelphia Bulletin, its only real competitor. I was in Philly, applying for a job at the Inquirer. I walked to Roberts’ office through dilapidated streets, spotting my first murder victim on a sidewalk on the way. And what dominated that day’s paper? The first of a multi-part series on the disappearing African rhinoceros, written by an Inquirer reporter and photographed by an Inquirer photographer, who had been sent to Africa for the project. This, while the city of Philadelphia continued its slow decline around the newspaper whose monopoly position meant it could indulge the egos and interests of its editors to the exclusion of the information needs of its readers.