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Nieman Journalism Lab
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

Downie-Schudson: Who counts as a nonprofit news org?

The Len Downie/Michael Schudson report on reconstructing journalism joins the growing consensus that journalism — the kind of accountability, watchdog and investigative reporting that helps provide checks and balances in a democracy — has become a public good in the digital age. We all need it, but few are willing to pay for it in the form of a subscription.

So what to do about it? Among other things, they recommend creating a national “Fund for Local News” with fees collected by the Federal Communications Commission. I’m not so high on this idea — I’m of the school of thought that government funding can’t help but come loaded with potential for hidden political agendas and other challenges to transparency.

But they also call for clearer IRS definitions for “new or existing news organizations,” which they say will build a more robust nonprofit sector in journalism. I’m all for this. But here’s the question: What exactly is a nonprofit news organization? And who’s going to tell the NRA — the National Rifle Association or the National Restaurant Association, take your pick — that their newsletter doesn’t qualify?

This is an issue of journalistic standards, but goes quickly to the question of nonprofit governance. More and more nonprofits, both new and old, are doing journalism. Some of it is really good, and we know it when we see it. But putting a definition into the IRS code could be highly problematic.

The solution, I think, is for the broader nonprofit community to address this issue in a proactive way. Even if it can’t produce a bulletproof definition, it can identify practices and procedures that create a fairly bright line between journalism and advocacy.

At first glance, this might seem like a call to navel-gazing. But the lack of a definition is already creating problems in areas like prize eligibilty and, more importantly, in deciding who gets access to places like the Capitol and the White House. Finding a solution sooner than later will help the nonprofit sector get past questions of legitimacy and credibility and get on to doing the kind of journalism that is most endangered in the digitial age.

                                   
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Mark Coddington    February 10, 2012
Plus: Parsing The New York Times’ paywall figures, a big nonprofit news merger in the Bay Area, and all the rest of this week’s news in media and tech.
  • http://www.savethenews.org Josh

    Jim – I have been working with a number of journalists working at primarily foundation funded outlets on this issue a bit. As you note, many of these journalists have been barred from getting access to state and federal press galleries. As fewer and fewer legacy media outlets have DC or statehouse bureaus, we need to find a definition at the IRS and in the press galleries that will recognize the important work of new journalism nonprofits. I think your call to begin this conversation amidst the community it most directly impacts is a good one. I wonder if the nonprofit Investigative News Network (http://watchdogsatpocantico.com) could help lead this discussion.

  • http://Yahoo Marvin Wagner

    This is my first visit to NJL, yet I’m very concerned about the “accountable” side of a voting person in a democracy. We, our country, values self government, and we do not arm citizens with knowledge necessary to cast a ballot based on fact. We ignore the fact that many of us do not have access to the internet, and do not have time necessary to evaluate news pertinent to casting a ballot based on fact.

    We use propaganda, brainwashing and manipulation to persuade voters to vote for their candidates.

    It’s government of, by, and for those who have the means, (money) to buy lobbyists and media disemination for personal gain. It may be called freedom of speech for the moneyed, and silence for those without money.

    Please comment!

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