Comments on: How The Huffington Post uses real-time testing to write better headlines http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Die Lady, gestohlene Büsten und rätselhafte Überschriften - Conversion Boosting - Das Buch zu Conversion-Optimierung, Landingpage-Optimierung, Shop-Optimierung und mehr! http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-283514 Die Lady, gestohlene Büsten und rätselhafte Überschriften - Conversion Boosting - Das Buch zu Conversion-Optimierung, Landingpage-Optimierung, Shop-Optimierung und mehr! Tue, 30 Aug 2011 07:18:34 +0000 http://www.niemanlab.org/?p=9458#comment-283514 [...] US-amerikanische Onlinezeitung „The Huffington Post“, die mittlerweile zu AOL gehört, hatte Headline-Tests deshalb 2009 zum Prinzip erklärt. Einige Headlines von Artikeln wurden in Echtzeit fünf Minuten lang mit zwei Überschriften [...] [...] US-amerikanische Onlinezeitung „The Huffington Post“, die mittlerweile zu AOL gehört, hatte Headline-Tests deshalb 2009 zum Prinzip erklärt. Einige Headlines von Artikeln wurden in Echtzeit fünf Minuten lang mit zwei Überschriften [...]

]]> By: phen375 review http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-283316 phen375 review Thu, 25 Aug 2011 17:16:35 +0000 http://www.niemanlab.org/?p=9458#comment-283316 <strong>Phen375 reviews...</strong> I'm impressed, I have to say. Actually rarely do I encounter a blog that's each educative and entertaining, and let me inform you, you've gotten hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are ta... Phen375 reviews…

I’m impressed, I have to say. Actually rarely do I encounter a blog that’s each educative and entertaining, and let me inform you, you’ve gotten hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are ta…

]]> By: Blogger Talk Articles » Creating Killer Titles To Advance Your Blog http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-280630 Blogger Talk Articles » Creating Killer Titles To Advance Your Blog Wed, 29 Jun 2011 04:19:55 +0000 http://www.niemanlab.org/?p=9458#comment-280630 [...] look to the Huffington Post and what they do to write compelling headlines as reported by the Nieman Journalism Lab at Harvard [...] [...] look to the Huffington Post and what they do to write compelling headlines as reported by the Nieman Journalism Lab at Harvard [...]

]]> By: One from Column A… « « Board Notes Board Notes http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-275541 One from Column A… « « Board Notes Board Notes Thu, 12 May 2011 22:20:11 +0000 http://www.niemanlab.org/?p=9458#comment-275541 [...] The Huffington Post is doing A/B testing of headlines. At Neiman Journalism Lab, Zachary M. Seward thinks this is terrific. [...] [...] The Huffington Post is doing A/B testing of headlines. At Neiman Journalism Lab, Zachary M. Seward thinks this is terrific. [...]

]]> By: rutland hotel http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-270591 rutland hotel Sat, 09 Apr 2011 06:42:00 +0000 http://www.niemanlab.org/?p=9458#comment-270591 Brilliant topics here you discus to write better headlines! I think this is not, exceptionally better. Brilliant topics here you discus to write better headlines! I think this is not, exceptionally better.

]]> By: A Tale of Two Publishers: And What Every Business Needs to Know http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-270485 A Tale of Two Publishers: And What Every Business Needs to Know Fri, 08 Apr 2011 14:23:39 +0000 http://www.niemanlab.org/?p=9458#comment-270485 [...] may have heard how The Huffington Post uses  real-time testing to write better headlines. Or maybe you heard The Huffington Post’s CTO Paul Berry speak about its Google [...] [...] may have heard how The Huffington Post uses  real-time testing to write better headlines. Or maybe you heard The Huffington Post’s CTO Paul Berry speak about its Google [...]

]]> By: Buy My Car http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-270140 Buy My Car Thu, 07 Apr 2011 14:14:00 +0000 http://www.niemanlab.org/?p=9458#comment-270140 I believe that it only makes sense to apply the best tools of market research to their crafting. ;) I believe that it only makes sense to apply the best tools of market research to their crafting. ;)

]]> By: innovation http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-270139 innovation Thu, 07 Apr 2011 14:12:00 +0000 http://www.niemanlab.org/?p=9458#comment-270139 It’s my first time visit here and reading that concept. I imagine that it as a more rigorous version of magazines adjusting their covers based on newsstand sales. Regards! It’s my first time visit here and reading that concept. I imagine that it as a more rigorous version of magazines adjusting their covers based on newsstand sales. Regards!

]]> By: storage http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-270138 storage Thu, 07 Apr 2011 14:05:00 +0000 http://www.niemanlab.org/?p=9458#comment-270138 Great news! I read the concept completely and I appreciate that It's an effective use of learning what works for readers. Thanks for brilliant quotes! Great news! I read the concept completely and I appreciate that It’s an effective use of learning what works for readers. Thanks for brilliant quotes!

]]> By: WordPress: 3 plugin da mettere nei bookmarks | .:: Maurizio Pelizzone ::. http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-209481 WordPress: 3 plugin da mettere nei bookmarks | .:: Maurizio Pelizzone ::. Wed, 01 Dec 2010 10:29:22 +0000 http://www.niemanlab.org/?p=9458#comment-209481 [...] Se avere un buon titolo sappiamo che è importante non sempre è così facile decidere cosa scrivere. Con Headline Split Tester possiamo prepararne uno alternativo e verificare quale dei due ha avuto le migliori performance. In pratica un semplice e volece A/B Test. Se avete tempo leggete anche questo. [...] [...] Se avere un buon titolo sappiamo che è importante non sempre è così facile decidere cosa scrivere. Con Headline Split Tester possiamo prepararne uno alternativo e verificare quale dei due ha avuto le migliori performance. In pratica un semplice e volece A/B Test. Se avete tempo leggete anche questo. [...]

]]> By: A/B testing for headlines: Now available for WordPress » Nieman Journalism Lab http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-206003 A/B testing for headlines: Now available for WordPress » Nieman Journalism Lab Wed, 24 Nov 2010 15:52:39 +0000 http://www.niemanlab.org/?p=9458#comment-206003 [...] say we apparently played a small role in its creation: Halliburton writes that he was inspired by an old Lab post that described how The Huffington Post uses A/B split testing on some of its headlines: Readers are [...] [...] say we apparently played a small role in its creation: Halliburton writes that he was inspired by an old Lab post that described how The Huffington Post uses A/B split testing on some of its headlines: Readers are [...]

]]> By: Plug Review – Headline Split Tester « Weblog Tools Collection http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-205381 Plug Review – Headline Split Tester « Weblog Tools Collection Tue, 23 Nov 2010 20:01:50 +0000 http://www.niemanlab.org/?p=9458#comment-205381 [...] Baltimore Hackathon during November 19th-21st 2010. Initial inspiration for the plugin came in the form of a post that mentioned the fact that the Huffington Post makes writers write multiple headlines for every [...] [...] Baltimore Hackathon during November 19th-21st 2010. Initial inspiration for the plugin came in the form of a post that mentioned the fact that the Huffington Post makes writers write multiple headlines for every [...]

]]> By: A/B Testing everywhere.. « I, Geek http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-201364 A/B Testing everywhere.. « I, Geek Wed, 17 Nov 2010 06:41:32 +0000 http://www.niemanlab.org/?p=9458#comment-201364 [...] uses A/B testing to see which user interface appeals more to the end user. Huffington Post uses A/B testing to see which headlines are catchy. Wikipedia uses A/B testing to see what kind of interface more [...] [...] uses A/B testing to see which user interface appeals more to the end user. Huffington Post uses A/B testing to see which headlines are catchy. Wikipedia uses A/B testing to see what kind of interface more [...]

]]> By: It’s people! Meet Soylent, the crowdsourced copy editor » Nieman Journalism Lab http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-193278 It’s people! Meet Soylent, the crowdsourced copy editor » Nieman Journalism Lab Wed, 03 Nov 2010 14:01:29 +0000 http://www.niemanlab.org/?p=9458#comment-193278 [...] in India. It could also be akin to the automated journalism being tested by some companies or the Huffington Post’s real-time headline testing. And some day it may be. But Soylent is far from ready for the mainstream, thanks to the processing [...] [...] in India. It could also be akin to the automated journalism being tested by some companies or the Huffington Post’s real-time headline testing. And some day it may be. But Soylent is far from ready for the mainstream, thanks to the processing [...]

]]> By: Sites mentioned in class – November 1 http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-192496 Sites mentioned in class – November 1 Mon, 01 Nov 2010 23:03:22 +0000 http://www.niemanlab.org/?p=9458#comment-192496 [...] How The Huffington Post uses real-time testing to write better headlines By Zachary M. Seward / Oct. 14, 2009 / 10 a.m. Nieman Journalism Lab [...] [...] How The Huffington Post uses real-time testing to write better headlines By Zachary M. Seward / Oct. 14, 2009 / 10 a.m. Nieman Journalism Lab [...]

]]> By: Opposable Planets » The Economics of Gaining Attention (O’Reilly Radar) http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-192308 Opposable Planets » The Economics of Gaining Attention (O’Reilly Radar) Mon, 01 Nov 2010 15:55:11 +0000 http://www.niemanlab.org/?p=9458#comment-192308 [...] widespread incorporation of scientific rigor into the exercise. For example, the Huffington Post does A/B tests of its own headlines to favor the winning [...] [...] widespread incorporation of scientific rigor into the exercise. For example, the Huffington Post does A/B tests of its own headlines to favor the winning [...]

]]> By: 3 Things the News Media Industry Should Learn From #Leanstartup & @SeanEllis « Pinyadda's Blog: Media Start-up Blog http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-183864 3 Things the News Media Industry Should Learn From #Leanstartup & @SeanEllis « Pinyadda's Blog: Media Start-up Blog Mon, 18 Oct 2010 18:37:18 +0000 http://www.niemanlab.org/?p=9458#comment-183864 [...] 3. Published doesn’t mean complete, optimize and iterate quickly - If a developer finished writing the code and designing his app, opened it for users and then didn’t continue to improve upon the product after it were live, they probably wouldn’t be very successful.  Now that we are no longer restricted to printing stories permanently on paper, there is no reason we shouldn’t iterate on our content after it is published online and we have been able to collect some data about how readers are taking to that piece of content.  Some of the simplest metrics we can gather to test how a piece of content is performing are click-through rates, time on page and bounce rates.  If an article isn’t getting clicks or retweets, trying changing its title on the fly.  Here is a great example of how the HuffingtonPost A/B tests their headlines in real-time. [...] [...] 3. Published doesn’t mean complete, optimize and iterate quickly – If a developer finished writing the code and designing his app, opened it for users and then didn’t continue to improve upon the product after it were live, they probably wouldn’t be very successful.  Now that we are no longer restricted to printing stories permanently on paper, there is no reason we shouldn’t iterate on our content after it is published online and we have been able to collect some data about how readers are taking to that piece of content.  Some of the simplest metrics we can gather to test how a piece of content is performing are click-through rates, time on page and bounce rates.  If an article isn’t getting clicks or retweets, trying changing its title on the fly.  Here is a great example of how the HuffingtonPost A/B tests their headlines in real-time. [...]

]]> By: 8 Secrets To Writing Killer Post Titles | Bit Rebels http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-169482 8 Secrets To Writing Killer Post Titles | Bit Rebels Wed, 22 Sep 2010 16:30:18 +0000 http://www.niemanlab.org/?p=9458#comment-169482 [...] Did you know that The Huffington Post uses real-time testing to write better titles/headlines? You can view this article HERE. [...] [...] Did you know that The Huffington Post uses real-time testing to write better titles/headlines? You can view this article HERE. [...]

]]> By: Computational and Computer Science « Stuff Aria Likes http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-154866 Computational and Computer Science « Stuff Aria Likes Mon, 30 Aug 2010 05:02:53 +0000 http://www.niemanlab.org/?p=9458#comment-154866 [...] a larg-ish dataset, including things such as simple statistical tests, which are useful in a lot of surprising contexts. Many universities require physics and EE courses for the computer scientists, where is the [...] [...] a larg-ish dataset, including things such as simple statistical tests, which are useful in a lot of surprising contexts. Many universities require physics and EE courses for the computer scientists, where is the [...]

]]> By: This week: I’ll be continuing to docume… « ShrimpTest http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-141997 This week: I’ll be continuing to docume… « ShrimpTest Mon, 26 Jul 2010 19:21:45 +0000 http://www.niemanlab.org/?p=9458#comment-141997 [...] The first example I hope to build is a plugin which encapsulates the workflow of A/B testing different titles on posts, and then automatically selecting the winner, à la Huffington Post. [...] [...] The first example I hope to build is a plugin which encapsulates the workflow of A/B testing different titles on posts, and then automatically selecting the winner, à la Huffington Post. [...]

]]> By: We’ve Got Algorithms. Who Needs Editors? | B2B Memes http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-139145 We’ve Got Algorithms. Who Needs Editors? | B2B Memes Wed, 14 Jul 2010 22:03:20 +0000 http://www.niemanlab.org/?p=9458#comment-139145 [...] a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories, can make sense—if both versions are true to the content. If you balance crowd-sourced feedback [...] [...] a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories, can make sense—if both versions are true to the content. If you balance crowd-sourced feedback [...]

]]> By: How Real-Time Data is Changing Business Optimization http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-139012 How Real-Time Data is Changing Business Optimization Wed, 14 Jul 2010 15:56:13 +0000 http://www.niemanlab.org/?p=9458#comment-139012 [...] whether or not to read on, so having a good one is definitely important. The Huffington Post is ahead of the game here. They use analytics to run A/B split tests on their important articles – in real-time. The [...] [...] whether or not to read on, so having a good one is definitely important. The Huffington Post is ahead of the game here. They use analytics to run A/B split tests on their important articles – in real-time. The [...]

]]> By: A/B Testing for Content Optimization http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-138787 A/B Testing for Content Optimization Tue, 13 Jul 2010 15:40:31 +0000 http://www.niemanlab.org/?p=9458#comment-138787 [...] How The Huffington Post uses real-time testing to write better headlines » Nieman Journalism Lab. · · · ◊ ◊ ◊ · · · Leave a Reply Click [...] [...] How The Huffington Post uses real-time testing to write better headlines » Nieman Journalism Lab. · · · ◊ ◊ ◊ · · · Leave a Reply Click [...]

]]> By: Prof. mario hector vogel http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-119718 Prof. mario hector vogel Tue, 01 Jun 2010 18:46:08 +0000 http://www.niemanlab.org/?p=9458#comment-119718 Porque es información This Útil Muestra Como valor Agregar un lector de la ONU Voy a poner en Práctica A / B en mi site http://www.gerente.co.cc Prof. Mario Héctor Vogel Gestionarr http://www.gerente.co. Porque es información This Útil Muestra Como valor Agregar un lector de la ONU

Voy a poner en Práctica A / B en mi site http://www.gerente.co.cc

Prof. Mario Héctor Vogel
Gestionarr
http://www.gerente.co.

]]> By: Google Website Optimizer | madtm http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-113061 Google Website Optimizer | madtm Fri, 14 May 2010 18:17:51 +0000 http://www.niemanlab.org/?p=9458#comment-113061 [...] add that other sites use the A/B testing as well. Just saw this note from Nieman Lab about how the Huffington Post uses A/B testing for their headlines. Pretty cool stuff. Then again Nieman Labs is just plain [...] [...] add that other sites use the A/B testing as well. Just saw this note from Nieman Lab about how the Huffington Post uses A/B testing for their headlines. Pretty cool stuff. Then again Nieman Labs is just plain [...]

]]> By: Navigation headaches http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-100360 Navigation headaches Wed, 14 Apr 2010 13:30:26 +0000 http://www.niemanlab.org/?p=9458#comment-100360 [...] that the Huffington Post does quite a bit of A/B-testing, it wouldn’t surprise me if they’ve tested different incarnations of this navigation [...] [...] that the Huffington Post does quite a bit of A/B-testing, it wouldn’t surprise me if they’ve tested different incarnations of this navigation [...]

]]> By:   Bookmarks for September 23rd through March 16th by andydickinson.net http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-91359   Bookmarks for September 23rd through March 16th by andydickinson.net Wed, 17 Mar 2010 16:22:45 +0000 http://www.niemanlab.org/?p=9458#comment-91359 [...] How The Huffington Post uses real-time testing to write better headlines Nieman Journalism Lab – The Huff uses a system of playing stories with two headlines on a story and settling on the one that gets the most clicks. An interesting experiment and one of a number of user tweaks they seem to use [...] [...] How The Huffington Post uses real-time testing to write better headlines Nieman Journalism Lab – The Huff uses a system of playing stories with two headlines on a story and settling on the one that gets the most clicks. An interesting experiment and one of a number of user tweaks they seem to use [...]

]]> By: Rex Dixon http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-88028 Rex Dixon Wed, 10 Mar 2010 23:23:15 +0000 http://www.niemanlab.org/?p=9458#comment-88028 Would love to see some more examples of twitter crowd sourcing and a/b testing uploaded and shared on our site A/B Tests. Would love to see some more examples of twitter crowd sourcing and a/b testing uploaded and shared on our site A/B Tests.

]]> By: Media2010: Print, Web, blogs, ads, and The Wall — Mengel Musings by Amy Mengel http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-84824 Media2010: Print, Web, blogs, ads, and The Wall — Mengel Musings by Amy Mengel Fri, 05 Mar 2010 15:55:56 +0000 http://www.niemanlab.org/?p=9458#comment-84824 [...] need to think about the revenue side of the house when writing. The Huffington Post does real-time A/B testing of headlines in the first few minutes a story is live and then makes a decision on the most effective [...] [...] need to think about the revenue side of the house when writing. The Huffington Post does real-time A/B testing of headlines in the first few minutes a story is live and then makes a decision on the most effective [...]

]]> By: Teste de usabilidade em tempo real para títulos de notícias « Neurônio Digital http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/comment-page-2/#comment-83212 Teste de usabilidade em tempo real para títulos de notícias « Neurônio Digital Tue, 02 Mar 2010 12:36:32 +0000 http://www.niemanlab.org/?p=9458#comment-83212 [...] via niemanlab.org [...] [...] via niemanlab.org [...]

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