Comments on: Newspapers take a bus plunge: circulation plummets 10.6 percent

By: roycecedric

roycecedric — Fri, 06 Nov 2009 20:29:03 +0000

Mostly the reason is recession. Due to recession there is a huge drop in the newspaper circulation. A good article and strategy regarding daily new paper delivery.

By: Martin Langeveld

Martin Langeveld — Wed, 04 Nov 2009 18:41:55 +0000

@John Newby: It’s about more than just shedding 3rd party and other bulk, as I think you know. I’ve looked at a bunch of individual newspaper ABC reports for this past period and a lot of the decline is in real core circulation, home delivery and single copy at >50% pricing.

My question is how long these drops can be sustained. Circulation is plummeting at an increasing rate; advertising is doing the same and will drop close to 30 percent for the full year 2009. There will be no bounceback from that: the last time the industry had a quarterly ad revenue gain exceeding (barely) 10 percent was in Q3 of 1987, 22 years ago. At best, they can keep their fingers crossed for a 5 percent recovery in 2010, but where will it come from?

By: John Newby

John Newby — Wed, 04 Nov 2009 17:46:18 +0000

But isn’t the reason for our circulation declines due to shedding of 3rd-party and bulk newspapers? That is what ABC and NAA tells us each year!

What you see is what you get, as the aging baby boomers continue to well, age; the declines will continue to be a major player or part of the business model.

By: This week in media musings: Filters for a self-informing public, and circ takes a hit | Mark Coddington

Sat, 31 Oct 2009 16:46:55 +0000

[...] past six months, a fall that surprised even the industry’s more pessimistic observers. The Nieman Journalism Lab has a good survey of the damage, and just in case you were hoping this might be some kind of cyclical thing, Alan [...]

By: Jonathan Stray

Jonathan Stray — Thu, 29 Oct 2009 17:03:45 +0000

Given that users are looking at Facebook, not newspaper sites, it’s shocking to me that news organizations have not embraced Facebook as a delivery platform.

Of course most outlets have Facebook pages or feeds, but as far as I know only the Huffington Post uses a Facebook app for news delivery. The difference between a feed and an app is significant. Apps are programs that are interactive, have access to user’s data and social networks, and can live always in the user’s Facebook sidebar.

In short, news need to go where the users are.

By: Why NOW is the Best Time to Start a Local Blog : HyperlocalBlogger

Why NOW is the Best Time to Start a Local Blog : HyperlocalBlogger — Wed, 28 Oct 2009 13:23:47 +0000

[...] Newspapers take a bus plunge: circulation plummets 10.6 percent [...]

By: Katherine Warman Kern

Katherine Warman Kern — Tue, 27 Oct 2009 22:38:19 +0000

A 10.6% circulation drop is the last straw not the real problem. Journalists should do what they know how to do best and investigate the story behind the newspaper trends. Here’s what I have a found so far, with limited resources: http://bit.ly/5hAc3

Katherine Warman Kern
@comradity

By: Snabba kommentarer « Kenneth Eriksson

Snabba kommentarer « Kenneth Eriksson — Tue, 27 Oct 2009 16:20:20 +0000

[...] Newspapers take a bus plunge: circulation plummets 10.6 percent- “Print is still King.” Men hur länge? I USA minskar tidningsläsandet dramatiskt och den tryckta nyhetstidningen når inte ens 40 procent av den amerikanska befolkningen. Snart kommer webbläsandet att stå för majoriteten av vårt nyhetsläsande. Siffrorna i Sverige är generellt sett inte mycket ljusare. Det tappas prenumeranter som aldrig förr över hela landet, men siffrorna från upplagechefen i går var positiva – nu får vi jobba för att stabilisera upplagan och vända trenden. [...]

By: Richard L. Floyd

Richard L. Floyd — Mon, 26 Oct 2009 22:12:13 +0000

Thanks, Martin, for your careful and insightful reporting of this ongoing story these past years. When I think of newspapers I have this image in mind of 16th Century monks in the scriptorium complaining about this guy Gutenberg and his new technology that is never going anywhere.

By: David Hertz

David Hertz — Mon, 26 Oct 2009 21:33:22 +0000

Good article. Not only do newspapers need to grow online attention, but the revenue stream has to grow exponentially. Huffington Post and The Daily Beast offer some good clues on expansion without a great deal of capital outlay.