Comments on: New public relations: Beating back bad press with Google AdWords http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Chesapeake Energy fights bad PR by buying Promoted Tweets on Twitter » Nieman Journalism Lab » Pushing to the Future of Journalism http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-280599 Chesapeake Energy fights bad PR by buying Promoted Tweets on Twitter » Nieman Journalism Lab » Pushing to the Future of Journalism Tue, 28 Jun 2011 21:09:49 +0000 http://www.niemanlab.org/?p=9779#comment-280599 [...] for an interview, but until then I’ll note that their move seems to be an evolution of one we reported on in late 2009. Back then it was the New Zealand fishing lobby that was mad at The New York Times, about a story [...] [...] for an interview, but until then I’ll note that their move seems to be an evolution of one we reported on in late 2009. Back then it was the New Zealand fishing lobby that was mad at The New York Times, about a story [...]

]]> By: Seafood Industry Fights NYT Story with AdWords Campaign | Blog Indonesia http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-92378 Seafood Industry Fights NYT Story with AdWords Campaign | Blog Indonesia Sun, 21 Mar 2010 15:44:59 +0000 http://www.niemanlab.org/?p=9779#comment-92378 [...] Seafood Industry Fights NYT Story with AdWords Campaign (Nieman Journalism Lab) [...] [...] Seafood Industry Fights NYT Story with AdWords Campaign (Nieman Journalism Lab) [...]

]]> By: New public relations: Beating back bad press with Google AdWords … しぼう（死亡） http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-66533 New public relations: Beating back bad press with Google AdWords … しぼう（死亡） Thu, 31 Dec 2009 01:55:56 +0000 http://www.niemanlab.org/?p=9779#comment-66533 [...] the rest here:  New public relations: Beating back bad press with Google AdWords … By admin | category: ジャーナリズム | tags: back-bad, customers, customers-gain, [...] [...] the rest here:  New public relations: Beating back bad press with Google AdWords … By admin | category: ジャーナリズム | tags: back-bad, customers, customers-gain, [...]

]]> By: Combating bad press with Google AdWords. — The Bygone Bureau http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-63366 Combating bad press with Google AdWords. — The Bygone Bureau Mon, 14 Dec 2009 23:25:37 +0000 http://www.niemanlab.org/?p=9779#comment-63366 [...] Combating bad press with Google AdWords. The New Zealand Seafood Industry Council finds a pretty clever way to rebut a negative New York Times article. Read more in Bureaucracy. [...] [...] Combating bad press with Google AdWords. The New Zealand Seafood Industry Council finds a pretty clever way to rebut a negative New York Times article. Read more in Bureaucracy. [...]

]]> By: Let Your Customers Gain You Public Exposure | Dream Creature http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-56771 Let Your Customers Gain You Public Exposure | Dream Creature Tue, 24 Nov 2009 04:50:31 +0000 http://www.niemanlab.org/?p=9779#comment-56771 [...] New public relations: Beating back bad press with Google AdWords … [...] [...] New public relations: Beating back bad press with Google AdWords … [...]

]]> By: Jessica Kositz http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-55406 Jessica Kositz Fri, 20 Nov 2009 19:10:10 +0000 http://www.niemanlab.org/?p=9779#comment-55406 This isn't public relations, it's advertising. He buys ads and adwords. A good public relations person helps set the record straight the first time around through clear and consistent communications, she doesn't bash the reporters and try to tarnish their names "where they hang out online" simply because they were doing their job. Geeez! This isn’t public relations, it’s advertising. He buys ads and adwords. A good public relations person helps set the record straight the first time around through clear and consistent communications, she doesn’t bash the reporters and try to tarnish their names “where they hang out online” simply because they were doing their job. Geeez!

]]> By: Sustainable NZ http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-54859 Sustainable NZ Thu, 19 Nov 2009 21:19:56 +0000 http://www.niemanlab.org/?p=9779#comment-54859 @IkaOMaui: It's not spin, it's science. Twice this year NZ's fishery has been ranked most sustainable in the world by independent, international research. 1. Worm/Hillborn research in the journal Science (http://www.sciencemag.org/cgi/content/abstract/sci;325/5940/578?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&fulltext=rebuilding+global+fisheries&searchid=1&FIRSTINDEX=0&resourcetype=HWCIT) 2. Marine Policy journal - http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VCD-4XMC07C-1&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&_docanchor=&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=5437c2b64388cd9691fdf8eaed09c2f4 @IkaOMaui: It’s not spin, it’s science. Twice this year NZ’s fishery has been ranked most sustainable in the world by independent, international research.
1. Worm/Hillborn research in the journal Science (http://www.sciencemag.org/cgi/content/abstract/sci;325/5940/578?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&fulltext=rebuilding+global+fisheries&searchid=1&FIRSTINDEX=0&resourcetype=HWCIT)

2. Marine Policy journal – http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VCD-4XMC07C-1&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&_docanchor=&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=5437c2b64388cd9691fdf8eaed09c2f4

]]> By: Norbert Mayer-Wittmann http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-54194 Norbert Mayer-Wittmann Wed, 18 Nov 2009 17:30:43 +0000 http://www.niemanlab.org/?p=9779#comment-54194 I heard about this via http://ForImmediateRelease.BIZ (a twice weekly podcast) Episode #501. I find this particularly interesting in the context of Clay Shirky's recent remarks concerning "algorithmic authority", and just today I also wrote an article about how important it is to be aware of such ranking (or filtering / selective) algorithms used to choose trusted news (see http://esh.it/what-is-enlightenment-20-its-our-emergence-fr ) :) nmw I heard about this via http://ForImmediateRelease.BIZ (a twice weekly podcast) Episode #501.

I find this particularly interesting in the context of Clay Shirky’s recent remarks concerning “algorithmic authority”, and just today I also wrote an article about how important it is to be aware of such ranking (or filtering / selective) algorithms used to choose trusted news (see http://esh.it/what-is-enlightenment-20-its-our-emergence-fr )

:) nmw

]]> By: 不利な記事を書かれたときはこうやって対抗する « maclalala:link http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-53040 不利な記事を書かれたときはこうやって対抗する « maclalala:link Mon, 16 Nov 2009 05:52:08 +0000 http://www.niemanlab.org/?p=9779#comment-53040 [...] ジャーナリズム カテゴリーへ shiro が 2009年11月16日 に投稿 New public relations: Beating back bad press with Google AdWords | Nieman Journalism Lab 〈Google AdWords [...] [...] ジャーナリズム カテゴリーへ shiro が 2009年11月16日 に投稿 New public relations: Beating back bad press with Google AdWords | Nieman Journalism Lab 〈Google AdWords [...]

]]> By: 不利な記事を書かれたときはこうやって対抗する « maclalala:link http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-53039 不利な記事を書かれたときはこうやって対抗する « maclalala:link Mon, 16 Nov 2009 05:50:41 +0000 http://www.niemanlab.org/?p=9779#comment-53039 [...] ジャーナリズム カテゴリーへ shiro が 2009年11月16日 に投稿 New public relations: Beating back bad press with Google AdWords | Nieman Journalism Lab [...] [...] ジャーナリズム カテゴリーへ shiro が 2009年11月16日 に投稿 New public relations: Beating back bad press with Google AdWords | Nieman Journalism Lab [...]

]]> By: IkaOMaui http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-52920 IkaOMaui Mon, 16 Nov 2009 00:02:20 +0000 http://www.niemanlab.org/?p=9779#comment-52920 No amount of spin, regardless of what clever technique is used, is going to change the appalling reality for our fisheries. http://www.forestandbird.org.nz/what-we-do/publications/media-releases/hoki-fishery-doesnt-deserve-its-sustainability-tick No amount of spin, regardless of what clever technique is used, is going to change the appalling reality for our fisheries. http://www.forestandbird.org.nz/what-we-do/publications/media-releases/hoki-fishery-doesnt-deserve-its-sustainability-tick

]]> By: The inevitable death of journalism http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-52116 The inevitable death of journalism Sat, 14 Nov 2009 04:56:49 +0000 http://www.niemanlab.org/?p=9779#comment-52116 [...] I read about the latest form of media spin control through google adwords.  The story is about a NY Times article about hoki fishing in New [...] [...] I read about the latest form of media spin control through google adwords.  The story is about a NY Times article about hoki fishing in New [...]

]]> By: adam http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51669 adam Fri, 13 Nov 2009 01:33:36 +0000 http://www.niemanlab.org/?p=9779#comment-51669 Hard to imagine a bigger dork than a guy who is paid to annoy journalists. Hard to imagine a bigger dork than a guy who is paid to annoy journalists.

]]> By: Fishy NYT Article Gets Adwords Rebuttal – Heartbeat Digital: The Pulse http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51544 Fishy NYT Article Gets Adwords Rebuttal – Heartbeat Digital: The Pulse Thu, 12 Nov 2009 19:46:13 +0000 http://www.niemanlab.org/?p=9779#comment-51544 [...] http://www.niemanlab.org/2009/11/new-public-relations-beating [...] [...] http://www.niemanlab.org/2009/11/new-public-relations-beating [...]

]]> By: Savvy Communications: Utilizing Google to Counter Negative Press « The Side Note http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51540 Savvy Communications: Utilizing Google to Counter Negative Press « The Side Note Thu, 12 Nov 2009 19:38:44 +0000 http://www.niemanlab.org/?p=9779#comment-51540 [...] The Nieman Journalism Lab points out, the seafood council, unhappy about this negative press, could have written a letter to the editor, [...] [...] The Nieman Journalism Lab points out, the seafood council, unhappy about this negative press, could have written a letter to the editor, [...]

]]> By: Web Feet Integrated Marketing » Blog Archive » Buying Google Ads To Counter Bad Press Is Not a New Strategy http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51378 Web Feet Integrated Marketing » Blog Archive » Buying Google Ads To Counter Bad Press Is Not a New Strategy Thu, 12 Nov 2009 09:26:18 +0000 http://www.niemanlab.org/?p=9779#comment-51378 [...] Harvard’s Nieman Journalism Lab was flagged by many PR professionals yesterday. The story outlined how the New Zealand Seafood Industry Council countered bad press - namely a negative story in the NY Times - which pointed to, “ominous signs of [...] [...] Harvard’s Nieman Journalism Lab was flagged by many PR professionals yesterday. The story outlined how the New Zealand Seafood Industry Council countered bad press – namely a negative story in the NY Times – which pointed to, “ominous signs of [...]

]]> By: Lou Natick http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51320 Lou Natick Thu, 12 Nov 2009 05:41:48 +0000 http://www.niemanlab.org/?p=9779#comment-51320 This is perhaps the scariest thing I've seen lately. @Tom That's an awful idea. RtR widget = increased publication of intentionally flaming news (so that corporations will be more likely to respond) --> the line between newspapers and tabloids begins to fade. The frequency with which smart people fail to comprehend how decisions are made never ceases to amaze. This is perhaps the scariest thing I’ve seen lately.

@Tom

That’s an awful idea. RtR widget = increased publication of intentionally flaming news (so that corporations will be more likely to respond) –> the line between newspapers and tabloids begins to fade.

The frequency with which smart people fail to comprehend how decisions are made never ceases to amaze.

]]> By: Tom Foremski http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51211 Tom Foremski Wed, 11 Nov 2009 23:57:33 +0000 http://www.niemanlab.org/?p=9779#comment-51211 I've proposed a "right to respond" widget next to news stories that could be used by corporations to pay for a response. Its contents could be communicated simultaneously to all users of the widget and could generate some extra income for newspapers. It would be free for use by individuals. http://www.siliconvalleywatcher.com/mt/archives/2007/03/the_right_to_re.php I’ve proposed a “right to respond” widget next to news stories that could be used by corporations to pay for a response. Its contents could be communicated simultaneously to all users of the widget and could generate some extra income for newspapers. It would be free for use by individuals.

http://www.siliconvalleywatcher.com/mt/archives/2007/03/the_right_to_re.php

]]> By: SearchCap: The Day In Search, November 11, 2009 http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51186 SearchCap: The Day In Search, November 11, 2009 Wed, 11 Nov 2009 22:54:15 +0000 http://www.niemanlab.org/?p=9779#comment-51186 [...] New public relations: Beating back bad press with Google AdWords, Nieman Journalism Lab [...] [...] New public relations: Beating back bad press with Google AdWords, Nieman Journalism Lab [...]

]]> By: Links 11/11/2009: GNOME 3 Again, Mandriva Linux 2010 Called Year’s Best Release | Boycott Novell http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51091 Links 11/11/2009: GNOME 3 Again, Mandriva Linux 2010 Called Year’s Best Release | Boycott Novell Wed, 11 Nov 2009 18:27:45 +0000 http://www.niemanlab.org/?p=9779#comment-51091 [...] New public relations: Beating back bad press with Google AdWords The New York Times reported on its front page in September that hoki, an unattractive sea creature best known as the primary ingredient in the Filet-O-Fish, is at risk of depletion. Naturally, the New Zealand companies that farm hoki by the metric ton weren’t pleased by the article, which pointed to “ominous signs of overfishing.” [...] [...] New public relations: Beating back bad press with Google AdWords The New York Times reported on its front page in September that hoki, an unattractive sea creature best known as the primary ingredient in the Filet-O-Fish, is at risk of depletion. Naturally, the New Zealand companies that farm hoki by the metric ton weren’t pleased by the article, which pointed to “ominous signs of overfishing.” [...]

]]> By: Highlighting An Old Strategy: AdWords As PR Spin Tool http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-51049 Highlighting An Old Strategy: AdWords As PR Spin Tool Wed, 11 Nov 2009 15:46:25 +0000 http://www.niemanlab.org/?p=9779#comment-51049 [...] 11, 2009 at 10:46am ET by Greg Sterling Harvard’s Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article [...] [...] 11, 2009 at 10:46am ET by Greg Sterling Harvard’s Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article [...]

]]> By: Google Adwords som værktøj i krisestyring « TaleGaver http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-50966 Google Adwords som værktøj i krisestyring « TaleGaver Wed, 11 Nov 2009 09:38:38 +0000 http://www.niemanlab.org/?p=9779#comment-50966 [...] Google Adwords som værktøj i krisestyring I dag faldt jeg over en artikel, hvor en brancheorganisation har benyttet Google Adwords aktivt i deres krisestyring i forhold til en kritisk artikel i Times. Du kan læse artiklen her. [...] [...] Google Adwords som værktøj i krisestyring I dag faldt jeg over en artikel, hvor en brancheorganisation har benyttet Google Adwords aktivt i deres krisestyring i forhold til en kritisk artikel i Times. Du kan læse artiklen her. [...]

]]> By: Seafood Industry Fights NYT Story with AdWords Campaign | Media News: Internet Marketing & Online Advertisng http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-50920 Seafood Industry Fights NYT Story with AdWords Campaign | Media News: Internet Marketing & Online Advertisng Wed, 11 Nov 2009 06:22:05 +0000 http://www.niemanlab.org/?p=9779#comment-50920 [...] Seafood Industry Fights NYT Story with AdWords Campaign (Nieman Journalism Lab) [...] [...] Seafood Industry Fights NYT Story with AdWords Campaign (Nieman Journalism Lab) [...]

]]> By: New public relations: Beating back bad press with Google AdWords — Affiliates Insider: Showing You The Insides http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-50705 New public relations: Beating back bad press with Google AdWords — Affiliates Insider: Showing You The Insides Tue, 10 Nov 2009 18:52:36 +0000 http://www.niemanlab.org/?p=9779#comment-50705 [...] rest is here: New public relations: Beating back bad press with Google AdWords Share and [...] [...] rest is here: New public relations: Beating back bad press with Google AdWords Share and [...]

]]> By: Marshall Kirkpatrick http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/comment-page-1/#comment-50684 Marshall Kirkpatrick Tue, 10 Nov 2009 17:28:56 +0000 http://www.niemanlab.org/?p=9779#comment-50684 Interesting, but wow what a creep that guy is! Interesting, but wow what a creep that guy is!

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